# Attain > Attain is a permissioned commerce data company that powers real-time purchase measurement and sales-outcome signals for brands, agencies, retailers, and media platforms. It maintains direct, opted-in relationships with millions of consumers who share deterministic purchase behavior, and connects media investment to verified, real-world sales outcomes across every channel and retailer. Its platform, OutcomeHQ, unifies shopper insights, audience building, activation, and in-flight sales-lift measurement. Attain's core differentiator is proprietary, permissioned, real-world purchase data captured directly from consumers — not modeled, scraped, or estimated. This deterministic signal underpins three solution areas: insights (understanding purchase behavior), audiences (reaching verified buyers), and measurement (proving media drove sales). Founded in 2019 (originally Klover); offices in Chicago, New York, San Francisco/Redwood City, and Denver. ## Solutions - [Shopper Insights](https://www.attainoutcomes.com/insights): How, where, when, and why people buy, derived from live permissioned purchase data — surfacing trends, product/store pairings, and purchase-propensity scoring (10/30/60/90-day conversion likelihood). - [Outcome Audiences](https://www.attainoutcomes.com/audiences): Building and activating high-intent audience segments rooted in verified purchase behavior, updated live and activated across existing media workflows, including lookalike modeling and low-propensity suppression. - [In-Flight Measurement](https://www.attainoutcomes.com/measurement): Low-friction incremental sales-lift measurement connecting media exposure to real purchases — campaign tagging without pixels or client data, exposure-log upload for any platform, and CAPI activation for real-time optimization signals. - [Our Data](https://www.attainoutcomes.com/our-data): The permissioned consumer panel and data foundation — opted-in shoppers, linked retail accounts, item-level receipt detail, and historical lookback across checking, debit, and credit. ## Solutions by Industry - [Retail](https://www.attainoutcomes.com/industry-retail): How retailers use Attain's purchase data for measurement, audiences, and insights. - [CPG](https://www.attainoutcomes.com/industry-cpg): Purchase-based measurement and audience solutions for consumer packaged goods brands. - [QSR & Dining](https://www.attainoutcomes.com/industry-qsr-dining): Connecting media to real-world sales for quick-service restaurants and dining brands. - [Gaming & Entertainment](https://www.attainoutcomes.com/industry-gaming-entertainment): Outcome measurement and audience targeting for gaming and entertainment advertisers. - [Travel & Hospitality](https://www.attainoutcomes.com/industry-travel-hospitality): Purchase-data solutions for travel and hospitality marketers. ## Solutions by Use Case - [Loyalty & Retention](https://www.attainoutcomes.com/use-case-loyalty-retention): Using purchase behavior to retain customers and grow lifetime value. - [Conquesting & Share Growth](https://www.attainoutcomes.com/use-case-conquesting-share-growth): Winning category share by targeting competitors' buyers with verified purchase signals. - [Customer Acquisition](https://www.attainoutcomes.com/use-case-customer-acquisition): Acquiring high-intent new customers using real purchase data. - [Predictive Cohorts](https://www.attainoutcomes.com/use-case-predictive-cohorts): Building forward-looking audience cohorts from purchase-propensity modeling. - [Channel Optimization](https://www.attainoutcomes.com/use-case-channel-optimization): Optimizing media spend across channels against real-time sales outcomes. ## Company - [About](https://www.attainoutcomes.com/about): Company mission, the permissioned-data thesis (proprietary real-world data as a defensible moat), and the consumer-and-enterprise value exchange. - [Manifesto](https://www.attainoutcomes.com/manifesto): Attain's point of view on outcome-driven media and why marketing should run on proof, not prediction. - [Measurement for the Modern Marketer](https://www.attainoutcomes.com/measurement-modern-marketer): Attain's framing of how modern measurement should work — pairing demographic data with product-level and merchant-specific spending behavior. ## Case Studies - [Top beauty retailer — streaming + retail media drive in-store sales](https://www.attainoutcomes.com/case-studies/a-top-beauty-retailer-proves-streaming-and-retail-media-drive-in-store-sales): Proving streaming and retail media produced measurable in-store purchases. - [Amazon DSP — 25% higher return for QSR brands](https://www.attainoutcomes.com/case-studies/amazon-dsp-delivers-25-higher-return-for-quick-service-restaurant-brands-validated-by-attain-live-purchase-data): Live purchase data validating a 25% return lift for quick-service restaurants on Amazon DSP. - [Global chocolate brand — Super Bowl ads drive real sales](https://www.attainoutcomes.com/case-studies/global-chocolate-brand-proves-super-bowl-ads-drive-real-sales-with-attains-real-time-data): Real-time data proving a Super Bowl campaign drove incremental in-market sales. - [Global coffee brand — unified media, sales, audience insights](https://www.attainoutcomes.com/case-studies/global-coffee-brand-unifies-media-sales-audience-insights-with-attain): Connecting media, sales performance, and audience intelligence in one workflow. - [CPG brand — 180% budget increase via real-time attribution](https://www.attainoutcomes.com/case-studies/how-a-cpg-brand-secured-a-180-budget-increase-with-real-time-sales-attribution): Real-time sales attribution justifying a 180% budget increase. - [Leading CPG brand — smarter audience optimization](https://www.attainoutcomes.com/case-studies/leading-cpg-brand-drives-smarter-audience-optimization-with-attain): Finding and scaling the audience segments that actually converted. - [Food-delivery brand — record holiday performance](https://www.attainoutcomes.com/case-studies/leading-food-delivery-brand-drives-record-holiday-performance-with-attain): Driving peak-season results with purchase-based targeting and measurement. - [McDonald's — outcome-based media optimization](https://www.attainoutcomes.com/case-studies/mcdonalds-unlocks-outcome-based-media-optimization-with-live-purchase-data): Using live purchase data for outcome-based media optimization. - [Mondelez / Nabisco — CTV performance with Kargo + SmartCommerce](https://www.attainoutcomes.com/case-studies/mondelez-nabisco-redefines-ctv-performance-with-attain-kargo-smartcommerce): Redefining CTV performance through a partnership with Kargo and SmartCommerce. - [National beauty retailer — reverses sales declines](https://www.attainoutcomes.com/case-studies/national-beauty-retailer-reverses-sales-declines-with-real-time-optimization-from-attain): Reversing sales declines with real-time optimization. - [Pilot Flying J — incremental in-store sales](https://www.attainoutcomes.com/case-studies/pilot-flying-j-drives-incremental-in-store-sales-with-real-time-measurement-from-attain): Proving brand campaigns produced incremental in-store sales for a travel-center chain. ## Thought Leadership - [The Power of Incrementality Measurement](https://www.attainoutcomes.com/thought-leadership/the-power-of-incrementality-measurement): Why incrementality is the standard for proving media actually caused sales. - [Surviving and Thriving in a Cookieless Future](https://www.attainoutcomes.com/thought-leadership/everything-you-need-to-survive-and-thrive-in-a-cookieless-future): How permissioned first-party purchase data replaces third-party cookies. - [Understanding the Multicultural Consumer](https://www.attainoutcomes.com/thought-leadership/understanding-the-multicultural-consumer): Purchase-behavior analysis of multicultural consumer segments. - [The Reality Check](https://www.attainoutcomes.com/thought-leadership/the-reality-check): Attain's recurring read on the state of consumer spending and measurement. - [The Reality Check — Q1 2026](https://www.attainoutcomes.com/thought-leadership/the-reality-check-q1-2026): Q1 2026 edition of Attain's consumer-spending and measurement analysis. - [Halloween Audience Playbook 2024](https://www.attainoutcomes.com/thought-leadership/halloween-audience-playbook-2024): Seasonal audience and purchase-behavior analysis demonstrating Attain's panel and real-time commerce data. ## Blog - [Brand investment has always worked — now you can prove it](https://www.attainoutcomes.com/blog/brand-investment-has-always-worked-now-you-can-prove-it): Connecting upper-funnel brand building to measurable sales outcomes. - [The store visit is not the outcome, but it's still worth measuring](https://www.attainoutcomes.com/blog/the-store-visit-is-not-the-outcome-but-its-still-worth-measuring): Why foot-traffic is a proxy, and what to measure instead. - [The CMO and CFO are speaking different languages — that's finally changing](https://www.attainoutcomes.com/blog/the-cmo-and-cfo-are-speaking-different-languages-that-is-finally-changing): How outcome-based measurement aligns marketing and finance. - [What walled gardens get right — and the opportunity they leave open](https://www.attainoutcomes.com/blog/what-walled-gardens-get-right----and-the-opportunity-they-leave-open): The measurement gap walled gardens create and how open purchase data fills it. - [You can't optimize in a vacuum: the case for comparative intelligence](https://www.attainoutcomes.com/blog/you-cant-optimize-in-a-vacuum-the-case-for-comparative-intelligence): Why competitive/category benchmarking matters for optimization. - [When a brand changes hands, does its audience follow?](https://www.attainoutcomes.com/blog/when-a-brand-changes-hands-does-its-audience-follow): Using purchase data to track audience loyalty through brand ownership changes. ## Optional - [The future is now: digital advertising in 2024](https://www.attainoutcomes.com/thought-leadership/the-future-is-now-digital-advertising-in-2024): Attain's POV on the state and direction of digital advertising. - [The fast-food revolution](https://www.attainoutcomes.com/thought-leadership/the-fast-food-revolution): QSR category purchase-behavior analysis. - [The largest players in television are sending a signal](https://www.attainoutcomes.com/blog/the-largest-players-in-television-are-sending-a-signal-here-is-what-it-means): What consolidation among major TV players means for measurement. - [The SaaS market is in turmoil — here's why I've never been more bullish](https://www.attainoutcomes.com/blog/the-saas-market-is-in-turmoil-heres-why-ive-never-been-more-bullish): CEO perspective on software and data businesses. - [B2B software is still stuck in the BlackBerry era — that's about to change](https://www.attainoutcomes.com/blog/b2b-software-is-still-stuck-in-the-blackberry-era-that-is-about-to-change): POV on the next shift in B2B software. - [Why TikTok deserves better data — and what we did about it](https://www.attainoutcomes.com/blog/why-tiktok-deserves-better-data---and-what-we-did-about-it): How Attain brings purchase measurement to TikTok. - [The Trade Desk and Attain: retail data drives real incremental sales](https://www.attainoutcomes.com/blog/the-trade-desk-and-attain-retail-data-drives-real-incremental-sales): How the integration drives incremental sales. - [Klover raises $25M and rebrands commerce-data business to Attain](https://www.attainoutcomes.com/news/klover-raises-25-million-and-rebrands-commerce-data-biz-to-attain): Company milestone — the rebrand from Klover and Series B funding. - [Attain advances OutcomeHQ into a full-stack media optimization platform](https://www.attainoutcomes.com/news/attain-advances-outcomehq-into-a-full-stack-media-optimization-platform): Platform milestone — the OutcomeHQ full-stack release. - [Attain acquires Merryfield](https://www.attainoutcomes.com/news/attain-acquires-merryfield): Acquisition of the rewards-and-loyalty specialist Merryfield.