Measurement

Bring performance optimization to every part of the funnel

Attain uses real-time, permissioned purchase signals to connect every media dollar to real consumer purchases—delivering live, in-flight sales visibility across every channel.

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woman applying face cream
Verified Audience
Skincare Enthusiasts
Sephora • $23.65 • In store
New buyer conversion rate
1.21%
New buyer sales driven
$38.1M
Total incremental sales lift
8.45%
iROAS
$0.33

From reporting performance to driving it

Measurement has long been something marketers look at after the fact—a retrospective view built on proxies, models and partial signals. Attain transforms measurement into a live, continuous signal—directly tied to real-world purchases—enabling teams to prove impact and optimize toward outcomes as campaigns run.

Outcome-grade signals, grounded in purchase behavior

From awareness to incremental sales, Attain measures the full impact of your media—all in one place.

Brand Lift

Did your campaign change perception?

Measure shifts in awareness, consideration and intent—and connect those shifts directly to real purchase behavior.

Brand awareness
Sales Attribution

Did exposed consumers actually buy?

Tie ad exposure to real transactions across retailers and channels, with results updated daily—not weeks later.

conversion rate attribution
New Buyer Lift

Did you acquire net-new customers?

Identify first-time buyers driven by your campaign, separating true acquisition from existing customer reinforcement.

New buyer lift measurement
Incrementality

What sales wouldn’t have happened without your media?

Measure true causal lift using advanced holdout methodologies—and quantify impact through ROAS and iROAS.

Incrementality measurement

Performance solutions you can trust

Real-time, in-flight optimization

Results update daily, with signals available within 24-48 hours—enabling optimization while campaigns are still running.

Independent, conflict-free

No media inventory. No incentives to inflate results. Just objective measurement aligned with your business outcomes.

Cross-retailer, cross-channel visibility

See purchases everywhere—across Walmart, Amazon, Target and beyond—online and offline, in one unified view.

Deterministic, permissioned data

Built on real transactions from opted-in consumers—not modeled behavior or probabilistic guesswork.

Full-funnel, unified

Brand, sales, acquisition and incrementality—all connected through the same data foundation.

Team reviewing measurement results
Getting Started

From launch to impact in days

Measure campaigns with the lowest-friction solution in the market. Tag campaigns, upload exposure logs from any platform, or activate via CAPI—no pixels or client data required. Before measurement begins, Attain validates a strong exposure-to-panel match to ensure results you can trust.

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Live, verified and complete purchase data

Because we connect directly with millions of consumers, we capture a true, end-to-end view of how America shops and spends—without guesswork or gaps.

14M+
Opted-in consumers
$700B+
Cumulative annual spend
$1.5T+
Cumulative transactions in/out
10,000+
Merchants and brands across all verticals
5+ years
Historical lookback across checking, debit and credit
10M+
Receipts captured per month
50+
Linked retailers
Receipt Capture
Persistent email scanning and photo uploads
Merchant Detail
Card Type
Merchant Name
Payment Method
Online or In-store
Financial Institution
Item-Level Detail
Purchase Date
Brand & Sub-brand
SKU & UPC Code
Item Price
Demographics
Age
Children in HH
Gender
Income
Geography
Ethnicity
Education
Own vs. Rent
Marital Status
Psychographics
Declared Interests
Declared Life Events
Brand Loyalty
Merchant Loyalty
Purchase Motivations
Purchase Barriers
Predicted Spend
Custom Survey Questions

Ready to build your first insight?

Contact your Attain representative or reach out now.