For ad tech bosses, the IPO dream is no longer just a late-night fantasy, it’s starting to look like a real possibility. “Look” being the operative word. Nothing’s guaranteed but thereis momentum. MNTN’s splashy debut on the New York StockExchange last week didn’t just grab attention, it lit a signal flare.Priced at $16 a share on May 21, the company hit the market with a$1.2 billion valuation – right at the top of investor expectations.
But as good as all this sounds for MNTN, its fate is far from sealed. “This [the IPO] is a big tell in the market that reinforces the idea that not all ad tech companies are equal in so far as the ones that are doing well are rooted in performance,” said Brian Mandelbaum, CEO of Attain, a consumer data platform focused on outcomes.
