Industry-first app exchange lets brands activate technologies from 25+ leading partners, including Amazon, Attain, Disney, Experian, FreeWheel, NBCUniversal, and Samsung Ads, inside campaign workflows
Advertisers benefit from speed of innovation, boosted business impact
Live from Cannes Lions 2025, we’re announcing Alli Marketplace, a first-of-its-kind martech app exchange built directly into a marketing operating system, the company’s award-winning Alli. Designed to accelerate experimentation and innovation, Alli Marketplace allows brands to seamlessly activate leading and emerging technologies—driving business impact, faster.
Unlike traditional app stores or partner directories, Alli Marketplace is fully embedded within media, audience planning, and creative workflows, enabling marketers to leverage and scale with leading and emerging technologies. Marketers can toggle apps on with a single click—right where decisions are made—so they can take action in context without switching to separate platforms. Once enabled, apps immediately go to work, helping teams move faster and smarter.
Alli Marketplace features 29 foundational partners across data, AI, and measurement, including Amazon, Attain, Blis, Comscore, Disney, EDO, Experian, FreeWheel, Google Cloud, iHeart Media, Innovid, LG Ads, LiftLab, LinkedIn, LiveRamp, Magnite, Mobian, NBCUniversal, Prisma, Reddit, Roku, Samsung Ads, Simulmedia, Snap, TikTok, Truthset, Vidmob, and Vistar Media. With 100+ partners already natively built into the Alli OS, PMG expects to more than double the number of Marketplace partners in the next six months, scaling the platform for continued growth and innovation.
