Amazon.com Inc. shoppers are largely skipping pricey purchases during the company’s Prime sale sequel -- favoring pantry items and affordable gifts over big-ticket items like televisions and laptops.
The average order size as of 1 p.m. in New York Wednesday was $46.44, down 23% from the “Prime Day” sale in July, according to Numerator, which based its most recent data on 19,512 orders from nearly 9,500 households.
The two-day “Prime Early Access Sale,” which began Tuesday, also has been generating softer sales than the summer event, according to Klover, a research firm that uses real-time spending data from 3 million US shoppers.
https://www.bloomberg.com/news/articles/2022-10-12/amazon-shoppers-skimp-their-way-through-second-prime-sale?sref=1gId1GWw
