Activate anywhere you buy media
See the full picture, not just fragments
Explore the Attain DatasetDemographics like Age, Generation, Gender, Race, Ethnicity, Household Income, Presence of Children and more
Verified transaction and purchase behavior like past spending habits, cross-shopping and more
Psychographics like shopping habits, media usage, purchase intent, upcoming life events and more
Business signals like propensity to buy, loyalty, switching and more
Smarter. Faster. Measurable.
Create segments from real purchase activity, not surveys or modeled assumptions—for targeting that’s rooted in truth
Push your audience to any preferred destination with a single click—seamlessly integrated into your existing workflow
Adjust in-flight using deterministic sales data for precise performance gains
From insight to live audience—in seconds
Transform audience creation from a manual process into an instant competitive advantage. It’s smarter planning, instant activation and real-time optimization—all powered by verified purchase data.
Describe your ideal customer in natural language—and get an audience in seconds
Upload your RFP or media plan and convert it into ready-to-use segments
Deploy across 20+ major buying platforms—including Meta, TikTok, The Trade Desk and more
Turn any measurement learning or consumer insight into a targetable audience—in one click
Client experiences that speak for themselves
“With OpenX and Attain, we’re optimizing based on verified outcomes. Advertisers are no longer forced to rely on proxies like CTR, which is a leap forward for programmatic and for our clients.”
“We chose Attain for several reasons, but primarily because clients demanded it. Many already trust Attain’s verified sales data and incremental lift methodology. The broad vertical coverage across CPG, retail, QSR, insurance and subscriptions also made the integration highly relevant. And finally, Attain’s ability to collaborate and move quickly helped us launch this solution fast.”
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“Attain’s insights platform has been instrumental in helping us identify, quantify and activate high-value consumer segments. With visibility into the spending behavior of over 10 million consumers, we were impressed by the accuracy of the data and the speed at which we could derive insights, even from complex, custom datasets. The added intelligence around recency, frequency, switching behavior and psychographics provides a uniquely comprehensive view of the consumer.”
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“The granularity of Attain’s data gave us a clearer view of the prospect’s current buyers and how they actually shop across fuel and retail. It helped us identify gaps in the audience strategy and bring a more informed perspective on channel mix, targeting and messaging during new business conversations.”
“We are pleased to partner with Attain and bring their best-in-class purchase data solutions to our ecosystem. This collaboration enables IPG clients to plan and optimize campaigns with fresh, real-world insights that align closely with what consumers are actually buying. That’s everything.”
Build audiences with speed and flexibility
Whether you need to launch today, layer audiences onto premium inventory or build a hyper-specific segment, Attain Audiences gives you the freedom to work your way
Skip the build process and activate immediately with ready-to-use audiences built from real purchase behavior and verified demographics
Pair Attain Audiences with premium inventory around live sports, major events, and seasonal moments to reach consumers in high-impact environments
When off-the-shelf audiences aren’t enough, build your own using verified demographic, behavioral, and transactional data
Real outcomes for every category and strategy
Reach real shoppers where they buy—turning verified purchase data into online and in-store sales
Connect with real category buyers at SKU-level precision to boost trial, loyalty and repeat spend
Engage frequent diners and switchers with offers that drive more visits and measurable sales lift
Reach active spenders in streaming, gaming and live experiences to turn engagement into purchases
Find travelers booking now—filling flights, hotels and experiences in real-time
Keep your best customers coming back with purchase-based targeting and personalized rewards
Capture competitor customers and switchers using live purchase insights that reveal when they’re ready to move
Discover new audiences who look and spend like your best customers—before they buy
Anticipate needs before intent surfaces, and connect at the perfect moment to influence the next purchase
Understand how consumers shop—online, in-store or hybrid—and meet them where they spend
Ready to build your first insight?
Contact your Attain representative or reach out now.
