Conquesting & Share Growth

Win customers when they’re ready to switch

Win competitor customers at the exact moment they’re ready to switch—using verified purchase signals, not modeled assumptions.

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man eating a meal with a drink
Verified Audience
Starbucks Drink & Dine
McDonald’s • $4.14 • In store
Starbucks Drink & Dine
Verified Audience

Consumers who frequently purchase from Starbucks, spending an average of $5.48 per visit, and could be persuaded to try McDonald’s for their beverage and food needs.

Why we recommend this

This audience represents a direct conquest opportunity for McDonald’s. By targeting Starbucks customers, McDonald’s can attract individuals already accustomed to purchasing beverages and quick-service food, expanding their market share.

Segment Highlights
$5.48
Starbucks Customer Avg Spend per Visit

A smarter way to compete for customer share

In crowded categories, growth doesn’t come from expanding the market—it comes from winning customers from competitors. But most conquesting strategies rely on broad category targeting, inferred intent, or static segments that miss the window entirely. Attain gives brands the data to identify real competitor customers, spot switching behavior as it happens, and engage buyers at precisely the right moment.

Explore the Attain Dataset
Identify real competitor customers

Move beyond category proxies. Attain enables brands to identify customers who actively purchase from competing brands—based on verified transaction data, not modeled assumptions.

Engage buyers at the moment of switching

The window to capture a switcher is narrow. Attain surfaces the live signals that show when a competitor’s customer is ready to move — so you can be there first.

Built to detect real switching behavior at scale

Attain captures live, verified purchase data across brands, categories, and channels—making it possible to identify competitor customers and switching moments with confidence. Brands can move quickly, act precisely, and compete more effectively in even the most crowded markets.

use cases

How brands use Attain for conquesting and share growth

Hulu conquesting breakdownprime-first streamers audience builderhulu partner comparisonhulu campaign
Understand competitive purchase behavior

Analyze real purchase data to understand how new customers enter your category, what they buy first and which behaviors signal long-term value.

Hulu conquesting breakdown
Target competitive customers with precision

Activate audiences built from verified competitor purchase behavior. Reach switchers, split-loyal buyers, and high-value competitor customers with messaging designed to drive trial and conversion.

prime-first streamers audience builder
Optimize conquesting campaigns in real-time

Use live purchase data and cohort performance to adjust targeting, messaging, and spend—so conquesting efforts align to real switching behavior as it happens.

hulu partner comparison
Measure true share impact

Connect conquesting to real purchases. Measure incremental conversions, share lift and revenue impact to understand what drives competitive wins.

hulu campaign

Built to work across your ecosystem

Attain integrates seamlessly with the platforms and partners you already use—making it easy to activate and measure conquesting strategies without disrupting existing workflows.

The Trade Desk
Amazon
Meta
LiveRamp
Hulu
Spotify
OpenX
Reddit

Ready to take share from your competitors?

The best way to see the potential of Attain’s unrestricted, live purchase data is through a demo. In 30 minutes, we’ll show you how real subscriber and player data can help you acquire high-value users, grow share of wallet, and drive measurable revenue growth.

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