Conquesting & Share Growth

Win customers when they’re ready to switch

Win competitor customers at the exact moment they're ready to switch — using verified purchase signals, not modeled assumptions.
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Opportunity

A smarter way to compete for customer share

In crowded categories, growth doesn’t come from expanding the market—it comes from winning customers from competitors. But most conquesting strategies rely on broad category targeting, inferred intent, or static segments that miss the window entirely.Customer loyalty is harder to earn and easier to lose than ever. Brands face rising acquisition costs, increased competition, and customers who switch quickly when incentives fade. Yet most retention strategies still rely on outdated segments, engagement signals, or one-size-fits-all rewards.

Attain gives brands the data to identify real competitor customers, spot switching behavior as it happens, and engage buyers at precisely the right moment.

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Identify real competitor customers

Move beyond category proxies. Attain enables brands to identify customers who actively purchase from competing brands—based on verified transaction data, not modeled assumptions.

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Engage buyers at the moment of switching

The window to capture a switcher is narrow. Attain surfaces the live signals that show when a competitor's customer is ready to move — so you can be there first.

Why Attain

Built to detect real switching behavior at scale

Attain captures live, verified purchase data across brands, categories, and channels—making it possible to identify competitor customers and switching moments with confidence. Brands can move quickly, act precisely, and compete more effectively in even the most crowded markets.

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Use Cases

How brands use Attain for Conquesting & Share Growth

hulu conquesting breakdown

Understand competitive purchase behavior

Analyze real purchase patterns across brands to understand loyalty, switching frequency, and share dynamics. Identify where competitors are winning—and where opportunities to capture share exist.

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Target competitor customers with precision

Activate audiences built from verified competitor purchase behavior. Reach switchers, split-loyal buyers, and high-value competitor customers with messaging designed to drive trial and conversion.

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Optimize conquesting campaigns in real-time

Use live purchase data and cohort performance to adjust targeting, messaging, and spend—so conquesting efforts align to real switching behavior as it happens.

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Measure true share impact

Connect conquesting campaigns to real purchases. Measure incremental conversions, share lift, and revenue impact to understand what drives competitive wins.

Partners

Built to work across your ecosystem

Attain integrates seamlessly with the platforms and partners you already use—making it easy to activate and measure conquesting strategies without disrupting existing workflows.

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Ready to take share from your competitors?

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