Loyalty & Retention

Turn real purchase behavior into lasting customer relationships

Keep your best customers coming back — with targeting grounded in what they actually buy, not just how they engage.
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Ulta Beauty purchaseHigh-value Beauty Loyalists cardUlta Beauty loyalty segments
Opportunity

A better way to drive loyalty in a promotion-driven world

Customer loyalty is harder to earn and easier to lose than ever. Brands face rising acquisition costs, increased competition, and customers who switch quickly when incentives fade. Yet most retention strategies still rely on outdated segments, engagement signals, or one-size-fits-all rewards.

Attain grounds loyalty in what customers actually buy — so you can focus on the customers who matter most and stop guessing at what drives them back.

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Identify your highest-value customers

Understand who your best customers actually are. Use real purchase frequency, spend, and category behavior to to separate true loyalists from deal-seekers and one-time buyers — before you spend another dollar on the wrong segment.

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Personalize retention beyond discounts

Stop trading margin for loyalty you're not actually earning. Use
purchase-based insights to deliver relevant messaging, rewards, and experiences that reflect how customers actually buy.

Why Attain

Built to power loyalty with real purchase data

Attain captures a complete, verified view of customer purchase behavior across channels, categories, and time. With direct consumer connections and item-level transaction data, brands can design loyalty strategies based on what customers buy—not just how they engage.

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Use Cases

How brands use Attain for Loyalty & Retention

Starbucks Loyalty Segments

Understand repeat purchase behavior

Analyze real customer purchase patterns to understand frequency, recency, spend, and churn risk. Identify loyal customers, lapsing segments, and opportunities to increase lifetime value.

High-frequency Rewards Members

Re-engage customers with precision

Activate audiences built from verified purchase behavior. Target recent buyers, high-value customers, and lapsing segments with messaging designed to drive repeat purchases.

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Optimize retention efforts in
real-time

Use live purchase data and cohort performance to adjust targeting, creative, and spend—so retention campaigns stay aligned to customer behavior as it changes.

starbucks reward campaign

Measure true loyalty impact

Connect retention efforts to real purchases. Measure repeat rate, incremental revenue, and customer lifetime value to understand which strategies drive lasting growth.

Partners

Built to work across your ecosystem

Attain integrates seamlessly with the platforms and partners you already use—making it easy to apply purchase-based loyalty strategies without disrupting existing workflows.

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Trusted by leading Retailers

Ready to make loyalty your most
efficient growth channel?

Create an account instantly to get started or contact us to schedule a custom demo.