Channel Optimization

Reach customers the way they actually shop and pay

Know whether your customers buy online, in-store or both—and stop targeting them based on how you wish they shopped.

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woman paying for grocery delivery
Verified Audience
Instacart-Preferring Kroger Shoppers
Kroger • $58.62 • Online
Instacart-Preferring Kroger Shopper
Verified Audience

Former Kroger shoppers who have recently moved their grocery purchasing to Instacart, indicating a preference for online delivery services over traditional in-store shopping at Kroger.

Why we recommend this

This audience highlights a trend towards convenience and digital grocery solutions. Kroger can target these individuals with promotions for its own online ordering and delivery services, or emphasize in-store benefits to mitigate further customer migration to third-party platforms.

Segment Highlights
19.34%
Of Kroger’s switching customers moved to Instacart

A clearer view of how customers really buy

Consumers don’t shop in a single channel. They browse online, buy in-store, reorder through apps, and switch between digital and physical experiences based on convenience, timing, and need. Yet many marketing strategies still treat channels as isolated—or rely on incomplete signals that miss how purchases actually happen. Attain gives brands a verified view of how customers actually shop and pay — so engagement aligns to real behavior, not assumed journeys.

Explore the Attain Dataset
Understand how customers shop across channels

Move beyond channel silos. Attain reveals whether customers buy online, in-store, or across both—giving brands a clear view of shopping preferences, transaction patterns, and channel behavior.

Align engagement to real transaction behavior

Relevance depends on how customers actually buy. Understanding their transaction preferences lets you tailor messaging that meets them in the channel where they convert.

Built on how customers actually shop—not how brands assume they do

Attain captures a complete view of consumer transactions across online and in-store purchases, payment types, and merchants. With verified purchase data collected directly from consumers, brands gain a reliable understanding of how customers shop—without relying on modeled paths or incomplete channel data.

use cases

How brands use Attain to win across every channel and checkout

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Understand shopping patterns and channel preferences

Analyze real transaction data to understand where customers buy, how often they switch channels, and which shopping styles correlate to higher value and frequency.

Reach customers in the right places

Build and activate audiences based on shopping behavior—online-first, in-store loyalists, hybrid shoppers, and more—so engagement aligns to how customers actually transact.

ecommerce-first shoppers
Optimize channel strategy in real-time

Use live purchase data and cohort performance to adjust spend and messaging across channels—so campaigns reflect evolving shopping behavior and transaction preferences.

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Measure impact by shopping style

Connect media exposure to real transactions across online and in-store purchases. Measure performance by shopping behavior to understand which strategies drive sales in each channel.

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Built to work across your ecosystem

Attain integrates seamlessly with the platforms and partners you already use—making it easy to activate and measure conquesting strategies without disrupting existing workflows.

The Trade Desk
Amazon
Meta
LiveRamp
Hulu
Spotify
OpenX
Reddit

Ready to engage customers based on how they actually shop?

The best way to see the potential of Attain’s unrestricted, live purchase data is through a demo. In 30 minutes, we’ll show you how real subscriber and player data can help you acquire high-value users, grow share of wallet, and drive measurable revenue growth.

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