Channel Optimization

Reach customers the way they actually
shop and pay

Know whether your customers buy online, in-store, or both — and stop targeting them based on how you wish they shopped.
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Coca Cola purchaseOnline Grocery Beverage ShoppersUlta Beauty loyalty segments
Opportunity

A clearer view of how customers really buy

Consumers don’t shop in a single channel. They browse online, buy in-store, reorder through apps, and switch between digital and physical experiences based on convenience, timing, and need. Yet many marketing strategies still treat channels as isolated—or rely on incomplete signals that miss how purchases actually happen.

Attain gives brands a verified view of how customers actually shop and pay — so engagement aligns to real behavior, not assumed journeys.

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Understand how customers shop across channels

Move beyond channel silos. Attain reveals whether customers buy online, in-store, or across both—giving brands a clear view of shopping preferences, transaction patterns, and channel behavior.

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Align engagement to real transaction behavior

Relevance depends on how customers actually buy. Understanding their transaction preferences lets you tailor messaging that meets them in the channel where they convert.

Why Attain

Built on how customers actually shop — not how brands assume they do

Attain captures a complete view of consumer transactions across online and in-store purchases, payment types, and merchants. With verified purchase data collected directly from consumers, brands gain a reliable understanding of how customers shop—without relying on modeled paths or incomplete channel data.

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Use Cases

How brands use Attain to win across every channel and checkout

Starbucks Loyalty Segments

Understand shopping patterns and channel preferences

Analyze real transaction data to understand where customers buy, how often they switch channels, and which shopping styles correlate to higher value and frequency.

High-frequency Rewards Members

Reach customers in the right places

Build and activate audiences based on shopping behavior—online-first, in-store loyalists, hybrid shoppers, and more—so engagement aligns to how customers actually transact.

Starbucks Partner comparison

Optimize channel strategy
in real-time

Use live purchase data and cohort performance to adjust spend and messaging across channels—so campaigns reflect evolving shopping behavior and transaction preferences.

starbucks reward campaign

Measure impact by shopping style

Connect media exposure to real transactions across online and in-store purchases. Measure performance by shopping behavior to understand which strategies drive sales in each channel.

Partners

Built to work across your ecosystem

Attain integrates seamlessly with the platforms and partners you already use—making it easy to activate and measure shopping-style strategies without disrupting existing workflows.

partner integrations
Trusted by leading Retailers

Ready to engage customers based on
how they actually buy?

Create an account instantly to get started or contact us to schedule a custom demo.