Customer Acquisition

Acquire new customers who buy — not just browse.

Find and win customers who spend like your best buyers — using verified purchase behavior, not lookalike proxies.
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Dawn purchaseNew-to-brand Dishcare BuyersUlta Beauty loyalty segments
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A smarter way to acquire high-value customers

Customer acquisition has become more expensive and less predictable. Rising media costs, signal loss, and overreliance on clicks and lookalike models make it harder to find customers who actually convert and deliver long-term value.Customer loyalty is harder to earn and easier to lose than ever. Brands face rising acquisition costs, increased competition, and customers who switch quickly when incentives fade. Yet most retention strategies still rely on outdated segments, engagement signals, or one-size-fits-all rewards.

Attain helps brands modernize acquisition by grounding targeting and measurement in verified purchase behavior—so you can find new customers who behave like your best buyers, not just users who resemble them on paper.

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Find buyers, not browsers

Clicks and page views don't pay the bills. Move beyond engagement proxies to identify audiences based on real spending behavior, helping you reach customers who are actively buying in your category.

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Acquire customers with confidence

Reduce wasted spend and improve efficiency. By using purchase-based insights to guide acquisition, brands can invest in the audiences most likely to buy — and keep buying.

Why Attain

Built to power acquisition with real purchase data

Attain captures a complete, verified view of consumer purchase behavior across channels and categories. With direct consumer connections and historical transaction data, brands can model acquisition audiences on real buyers—and scale growth with confidence.

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Use Cases

How brands use Attain for Customer Acquisition

Starbucks Loyalty Segments

Understand what drives
first-time purchases

Analyze real purchase data to understand how new customers enter your category, what they buy first, and which behaviors signal long-term value.

High-frequency Rewards Members

Reach new buyers with precision

Activate audiences built from verified purchase behavior. Discover and target new customers who look and spend like your best buyers—before they make their first purchase.

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Optimize acquisition while campaigns are live

Use live purchase data and cohort performance to adjust targeting, creative, and spend—so acquisition campaigns stay aligned to real buying behavior.

starbucks reward campaign

Measure true acquisition impact

Connect media exposure to first-time purchases and revenue. Measure incrementality, new customer growth, and customer value to understand what drives acquisition success.

Partners

Built to work across your ecosystem

Attain integrates seamlessly with the platforms and partners you already use—making it easy to activate and measure acquisition strategies without disrupting existing workflows.

partner integrations
Trusted by leading Retailers

Ready to find customers who actually buy?

Create an account instantly to get started or contact us to schedule a custom demo.