Acquire new customers who buy—not just browse
Find and win customers who spend like your best buyers—using verified purchase behavior, not lookalike proxies.
Female consumers aged 55 and older who are new to Dawn, representing a mature and potentially stable household segment.
Targeting this established demographic segment allows Dawn to tap into a group with potentially higher purchasing power and brand loyalty, aligning with the new-to-market objectives by converting them into new, long-term customers.
A smarter way to acquire high-value customers
Customer acquisition has become more expensive and less predictable. Rising media costs, signal loss, and overreliance on clicks and lookalike models make it harder to find customers who actually convert and deliver long-term value. Attain helps brands modernize acquisition by grounding targeting and measurement in verified purchase behavior—so you can find new customers who behave like your best buyers, not just users who resemble them on paper.
Clicks and page views don’t pay the bills. Move beyond engagement proxies to identify audiences based on real spending behavior, helping you reach customers who are actively buying in your category.
Reduce wasted spend and improve efficiency. By using purchase-based insights to guide acquisition, brands can invest in the audiences most likely to buy — and keep buying.
Built to power acquisition with real purchase data
Attain captures a complete, verified view of consumer purchase behavior across channels and categories. With direct consumer connections and historical transaction data, brands can model acquisition audiences on real buyers—and scale growth with confidence.
How brands use Attain for customer acquisition
Analyze real purchase patterns across brands to understand loyalty, switching frequency, and share dynamics. Identify where competitors are winning—and where opportunities to capture share exist.
Activate audiences built from verified purchase behavior. Discover and target new customers who look and spend like your best buyers—before they make their first purchase.
Use live purchase data and cohort performance to adjust targeting, creative, and spend—so acquisition campaigns stay aligned to real buying behavior.
Connect media exposure to first-time purchases and revenue. Measure incrementality, new customer growth, and customer value to understand what drives acquisition success.
Built to work across your ecosystem
Attain integrates seamlessly with the platforms and partners you already use—making it easy to activate and measure conquesting strategies without disrupting existing workflows.
Ready to find customers who actually buy?
The best way to see the potential of Attain’s unrestricted, live purchase data is through a demo. In 30 minutes, we’ll show you how real subscriber and player data can help you acquire high-value users, grow share of wallet, and drive measurable revenue growth.
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