Predictive Cohorts

Reach customers before intent becomes visible

Engage customers before they’ve signaled intent—using purchase patterns that predict what they’ll buy next, and when.

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man eating a meal with a drink
Verified Audience
Expecting & New Parents
Huggies • $17.26 • In store
Expecting & New Parents
Verified Audience

Individuals who are actively trying to get pregnant or are expecting a baby, representing a critical moment for new diaper brand adoption for Huggies.

Why we recommend this

This audience is highly relevant as they are at the very beginning of their diaper purchasing journey. Capturing these consumers early can establish long-term loyalty to Huggies.

Segment Highlights
5.19%
Of the audience is currently expecting a baby

A smarter way to act ahead of demand

Most marketing reacts to signals after customers have already made up their minds. By the time intent is visible, the opportunity to influence the purchase is often gone. Attain helps brands move upstream by using historical and live purchase data to identify patterns that precede buying decisions—so you can engage customers earlier, more relevantly, and with greater impact.

Explore the Attain Dataset
Anticipate what customers will buy next

Stop reacting to signals your competitors already see. Attain analyzes purchase sequences and behavioral patterns to tell you what customers are likely to buy next—before intent ever surfaces.

Connect at the moments that matter most

Timing is everything. Predictive cohorts help brands engage customers before purchase decisions are finalized, increasing relevance, conversion and efficiency.

Built to see what’s coming before your competitors do

Attain’s predictive cohorts are powered by deep, longitudinal purchase data captured directly from consumers. With years of transaction history across categories and channels, brands can anticipate demand with confidence—without relying on inferred intent or short-term signals.

use cases

How brands use Attain for predictive cohorts

American Airlines propensity modelseasonal repeat travelerscompaign insights partner comparisonamerican airlines plan campaign
Identify leading indicators of future purchases

Analyze purchase sequences, replenishment cycles and behavior changes to understand what typically happens before customers buy again—or buy into a new category.

American Airlines propensity model
Activate predictive audiences

Build and activate cohorts based on predicted future behavior. Reach customers likely to repurchase, upgrade, switch brands, or enter a new category—before intent signals appear.

seasonal repeat travelers
Optimize engagement timing in real-time

Use live purchase data and cohort performance to refine when and how predictive audiences are engaged—so messaging aligns with evolving customer needs.

compaign insights partner comparison
Measure true impact of acting early

Connect predictive engagement to real purchases. Measure lift, incrementality, and revenue impact to understand how early intervention influences outcomes.

american airlines plan campaign

Built to work across your ecosystem

Attain integrates seamlessly with the platforms and partners you already use—making it easy to activate and measure conquesting strategies without disrupting existing workflows.

The Trade Desk
Amazon
Meta
LiveRamp
Hulu
Spotify
OpenX
Reddit

Ready to reach customers before your competitors even know they’re in market?

The best way to see the potential of Attain’s unrestricted, live purchase data is through a demo. In 30 minutes, we’ll show you how real subscriber and player data can help you acquire high-value users, grow share of wallet, and drive measurable revenue growth.

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