CPG brands operate across fragmented retail environments where sales data is delayed, incomplete, or isolated by retailer. Attain gives brands visibility into real purchase behavior across retailers and channels, helping teams understand where growth is coming from, reach new households, and make better decisions using live, permissioned purchase data as the foundation.
Understand how sales shift across retailers in real time to see where brands are gaining or losing share. Attain provides a unified view of real purchase behavior so teams can respond faster to changes in demand and competition.
Close the loop between marketing and the shelf. Attain unifies purchase data across retailers to show how media drives real in-store and online sales, giving brands clarity into performance and confidence in where to invest.
Big CTV moments are easy to celebrate. Proving they change shopping behavior is harder. Mondelez and its iconic Nabisco brand set out to show that premium Connected TV storytelling could drive real consumer action, not just awareness. Working with partners Kargo and SmartCommerce, and powered by Attain, the campaign linked CTV exposure directly to verified purchases. The result was measurable business impact and Adweek’s 2025 Media Plan of the Year Award for Best Use of Insights, proving what outcome-focused CTV can deliver when storytelling meets sales.
Attain is purpose-built for the complexity of CPG. By connecting directly with millions of opted-in consumers, Attain captures live, permissioned purchase data across retailers and channels based on real transactions without relying on modeled assumptions or incomplete retailer reporting so brands can act with confidence and consistency.
Opted-in consumers actively sharing purchase data
Linked retailers across major retail categories
Cumulative annual consumer spend captured
Historical lookback across checking, debit and credit
Receipts captured every month, with item-level detail
Merchants and brands represented across verticals
Every use case is powered by the same live, permissioned purchase data, allowing insights, audiences, optimization, and measurement to work together. Teams can start where it matters most and expand over time using a single foundation to understand households, reach high-value buyers, and grow sales across retailers.
Get a clear view of real category behavior across retailers and brands. Use item-level purchase data, frequency, and spend to understand household penetration, brand loyalty, and where growth opportunities exist.
Activate audiences built from verified purchase behavior—not modeled panels. Drive trial, target competitor buyers, and re-engage loyal households based on what they actually buy and how often they buy it.
Improve performance while campaigns are live. Use real-time purchase signals and cohort insights to adjust targeting, messaging, and spend—so media aligns to buying windows, promotions, and replenishment cycles.
Connect media exposure to real in-store and online transactions across retailers. Measure incrementality, household growth, and revenue impact to understand what drives sales—and where to invest next.
