CPG

Understand how households actually buy

Live, permissioned purchase data shows how individuals and households actually buy across retailers and channels, giving brands clarity on who to reach and what drives real sales growth.

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cleaning window with spray bottle
Verified Audience
Cleaning & Homecare Buyers
Windex • $4.29 • In store

Trusted by leading CPG brands

Dove
Vital Farms
Sparkle
Sargento
Purina

Turn real purchase behavior into brand growth

CPG brands operate across fragmented retail environments where sales data is delayed, incomplete, or isolated by retailer. Attain gives brands visibility into real purchase behavior across retailers and channels, helping teams understand where growth is coming from, reach new households, and make better decisions using live, permissioned purchase data as the foundation.

Explore the Attain Dataset
See real sales movement across retailers

Understand how sales shift across retailers in real time to see where brands are gaining or losing share. Attain provides a unified view of real purchase behavior so teams can respond faster to changes in demand and competition.

Connect media to retail sales

Close the loop between marketing and the shelf. Attain unifies purchase data across retailers to show how media drives real in-store and online sales, giving brands clarity into performance and confidence in where to invest.

Mondelez Nabisco redefines CTV performance with Attain, Kargo & SmartCommerce
success story

Mondelez Nabisco redefines CTV performance with Attain, Kargo & SmartCommerce

10x
Higher conversion rate on CTV compared with industry benchmarks
Read Full Story

The foundation for real CPG outcomes

Attain is purpose-built for the complexity of CPG. By connecting directly with millions of opted-in consumers, Attain captures live, permissioned purchase data across retailers and channels based on real transactions without relying on modeled assumptions or incomplete retailer reporting so brands can act with confidence and consistency.

use cases

Improve household growth, brand loyalty and sales performance

Every use case is powered by the same live, permissioned purchase data, allowing insights, audiences, optimization, and measurement to work together. Teams can start where it matters most and expand over time using a single foundation to understand households, reach high-value buyers, and grow sales across retailers.

switching breakdown: DoritosAudiences CPGOptimization CPGMeasurement CPG
Understand how households buy your category

Get a clear view of real category behavior across retailers and brands. Use item-level purchase data, frequency, and spend to understand household penetration, brand loyalty, and where growth opportunities exist.

switching breakdown: Doritos
Reach high-value households with precision

Activate audiences built from verified purchase behavior—not modeled panels. Drive trial, target competitor buyers, and re-engage loyal households based on what they actually buy and how often they buy it.

Audiences CPG
Optimize media around real purchase cycles

Improve performance while campaigns are live. Use real-time purchase signals and cohort insights to adjust targeting, messaging, and spend—so media aligns to buying windows, promotions, and replenishment cycles.

Optimization CPG
Measure true retail incrementality

Connect media exposure to real in-store and online transactions across retailers. Measure incrementality, household growth, and revenue impact to understand what drives sales—and where to invest next.

Measurement CPG

See what real purchase data can show you

The best way to see the potential of Attain’s unrestricted, live purchase data is through a demo. In 30 minutes, we’ll show you how real purchase data can help you grow household penetration, understand share shifts across retailers, and drive real sales growth.

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