Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Vehicle Model > Ford F-150
Category:
Vehicle Model
Automotive
Range/Size:
180M - 200M
Description:
This audience consists of Vehicle Model purchasers for Ford F-150
Taxonomy:
Attain > Automotive > Vehicle Model > Ford F-150
Name:
Bread Mix > Betty Crocker (Betty Crocker Products)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Deterministic Purchasers purchasers for Baking Mixes
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Baking Mixes > Bread Mix > Betty Crocker (Betty Crocker Products)
Name:
Inferred Household Rank > 2nd
Category:
Inferred Household Rank
Demographic
Range/Size:
240M - 260M
Description:
This audience consists of Inferred Household Rank purchasers for 2nd
Taxonomy:
Attain > Demographic > Inferred Household Rank > 2nd
Name:
Last Household Member Seen at Service > Person 2
Category:
Last Household Member Seen at Service
Automotive
Range/Size:
200M - 220M
Description:
This audience consists of Last Household Member Seen at Service purchasers for Person 2
Taxonomy:
Attain > Automotive > Last Household Member Seen at Service > Person 2
Name:
Entertainment > Music & Audio
Category:
Interest & Intent
Transaction Data
Range/Size:
40M - 60M
Description:
A segment comprised of people who are interested music & audio based on first-party, deterministic purchase data.
Taxonomy:
Attain > Transaction Data > Interest & Intent > Entertainment > Music & Audio
Name:
Restaurants > Burger King
Category:
Restaurants
Interest & Intent
Range/Size:
120M - 140M
Description:
This audience consists of Restaurants purchasers for Burger King
Taxonomy:
Attain > Interest & Intent > Restaurants > Burger King
Name:
Makeup All Other Lip > Laneige
Category:
Luxury/Prestige Beauty
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Luxury/Prestige Beauty purchasers for Makeup All Other Lip
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Luxury/Prestige Beauty > Makeup All Other Lip > Laneige
Name:
Demographic > Adult Education Classes
Category:
Adult Education Classes
Demographic
Range/Size:
100M - 120M
Description:
This audience consists of Adult Education Classes purchasers
Taxonomy:
Attain > Demographic > Adult Education Classes
Name:
Snack Mixes > Chex Mix (General Mills)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
300M - 320M
Description:
This audience consists of Deterministic Purchasers purchasers for Salty Snacks
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Salty Snacks > Snack Mixes > Chex Mix (General Mills)
Name:
TV > Attention to TV needs distraction (Financial)
Category:
Media Usage Propensities
Psychographic
Range/Size:
140M - 160M
Description:
This audience consists of Media Usage Propensities purchasers for TV
Taxonomy:
Attain > Psychographic > Media Usage Propensities > TV > Attention to TV needs distraction (Financial)
Name:
Likely to Move > Likely
Category:
Home & Real Estate
Demographic
Range/Size:
220M - 240M
Description:
This audience consists of Home & Real Estate purchasers for Likely to Move
Taxonomy:
Attain > Demographic > Home & Real Estate > Likely to Move > Likely
Name:
Branded Prescription Preference Consumers > Highly Likely
Category:
Branded Prescription Preference Consumers
Health & Medicine
Range/Size:
260M - 280M
Description:
This audience consists of Branded Prescription Preference Consumers purchasers for Highly Likely
Taxonomy:
Attain > Health & Medicine > Branded Prescription Preference Consumers > Highly Likely
Name:
Number of Children > 4 Children
Category:
Presence of Children
Demographic
Range/Size:
120M - 140M
Description:
This audience consists of Presence of Children purchasers for Number of Children
Taxonomy:
Attain > Demographic > Presence of Children > Number of Children > 4 Children
Name:
Frequent Buyers > Last 12 Months
Category:
Non Alcoholic Beverage
CPG (Consumer Packaged Goods)
Range/Size:
60M - 80M
Description:
People who have purchased Sprite 2-5x in the last 12 months indicating a high propensity to purchase Sprite and similar products. This self-declared behavior is seen in actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Non Alcoholic Beverage > Soft drink > Coca-Cola Brands > Sprite > Frequent Buyers > Last 12 Months
Name:
Automotive > Automobile Brands - Infiniti
Category:
Automobile Brands - Infiniti
Automotive
Range/Size:
280M - 300M
Description:
This audience consists of Automobile Brands - Infiniti purchasers
Taxonomy:
Attain > Automotive > Automobile Brands - Infiniti
Name:
Footwear > Womens Footwear
Category:
Footwear
Retail
Range/Size:
100M - 120M
Description:
People who have made purchases in the Womens Footwear category and are likely to be in-market for various types of women's shoes. This activity is observed in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Footwear > Womens Footwear
Name:
Personal Finance > Travel & Entertainment Cardholders
Category:
Travel & Entertainment Cardholders
Personal Finance
Range/Size:
200M - 220M
Description:
This audience consists of Travel & Entertainment Cardholders purchasers
Taxonomy:
Attain > Personal Finance > Travel & Entertainment Cardholders
Name:
Attitude and Behavior Propensities > Kroger Pharmacy Shopper
Category:
Interest & Intent
Demographic
Range/Size:
120M - 140M
Description:
This audience consists of Interest & Intent purchasers for Attitude and Behavior Propensities
Taxonomy:
Attain > Demographic > Interest & Intent > Attitude and Behavior Propensities > Kroger Pharmacy Shopper
Name:
Apparel > Leggs/Hanes/Bali/Playtex
Category:
Apparel
Retail
Range/Size:
180M - 200M
Description:
This audience consists of Apparel purchasers for Leggs/Hanes/Bali/Playtex
Taxonomy:
Attain > Retail > Apparel > Leggs/Hanes/Bali/Playtex
Name:
Foodservice > Chick-Fil-A
Category:
Foodservice
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Foodservice purchasers for Chick-Fil-A
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Foodservice > Chick-Fil-A
Name:
Physical Bookstores > Half Price Books
Category:
Bookstores and Newsstands
Retail
Range/Size:
80M - 100M
Description:
People who have made purchases with Half Price Books and are likely to be in-market for Bookstores, Newsstands, Magazines and Periodicals. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Bookstores and Newsstands > Physical Bookstores > Half Price Books
Name:
Fragrance > Men's Fragrances
Category:
Beauty
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have purchased Men's Fragrances and are likely to be in-market for Beauty category. this activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Beauty > Fragrance > Men's Fragrances
Name:
Ownership-Make and Models > Jaguar
Category:
Ownership-Make and Models
Automotive
Range/Size:
280M - 300M
Description:
This audience consists of Ownership-Make and Models purchasers for Jaguar
Taxonomy:
Attain > Automotive > Ownership-Make and Models > Jaguar
Name:
Pets > Pet Stores High Spenders: In Store
Category:
Retail Shoppers: Purchase Based
Retail
Range/Size:
200M - 220M
Description:
This audience consists of Retail Shoppers: Purchase Based purchasers for Pets
Taxonomy:
Attain > Retail > Retail Shoppers: Purchase Based > Pets > Pet Stores High Spenders: In Store
Name:
Bush's Best > Medium Propensity
Category:
Food
CPG (Consumer Packaged Goods)
Range/Size:
80M - 100M
Description:
People who have bought Bush's Best 1+ times and have a medium propensity to be in-market for Canned & Jarred Food. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Food > Canned & Jarred Food > Brand > Bush's Best > Medium Propensity
