Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Shopping Behavior > Childrens Toys In Store Spenders
Category:
Retail Shoppers: Purchase Based
Retail
Range/Size:
240M - 260M
Description:
This audience consists of Retail Shoppers: Purchase Based purchasers for Shopping Behavior
Taxonomy:
Attain > Retail > Retail Shoppers: Purchase Based > Shopping Behavior > Childrens Toys In Store Spenders
Name:
Likely Brand > Esurance
Category:
Automotive
General Services
Range/Size:
280M - 300M
Description:
This audience consists of Automotive purchasers for Auto Insurance
Taxonomy:
Attain > General Services > Automotive > Auto Insurance > Likely Brand > Esurance
Name:
Master Cooks > Likely
Category:
Food & Cooking
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Food & Cooking purchasers for Master Cooks
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Food & Cooking > Master Cooks > Likely
Name:
Did you make an unplanned purchase during Amazon Early Access Prime Day? > Yes
Category:
Psychographics/Survey
Purchase Behavior
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in purchase behavior-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Purchase Behavior > Psychographics/Survey > Did you make an unplanned purchase during Amazon Early Access Prime Day? > Yes
Name:
CPG (Consumer Packaged Goods) > Produce
Category:
Produce
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have made purchased Produce and are likely to be in-market for CPG (Consumer Packaged Goods) Category. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Produce
Name:
Still Wine > Franzia (The Wine Group Llc)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Deterministic Purchasers purchasers for Total Wine
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Total Wine > Still Wine > Franzia (The Wine Group Llc)
Name:
Income Relative to County > Above Average Index
Category:
Income Relative to County
Personal Finance
Range/Size:
300M - 320M
Description:
This audience consists of Income Relative to County purchasers for Above Average Index
Taxonomy:
Attain > Personal Finance > Income Relative to County > Above Average Index
Name:
Estimated Liquid Assets - Savings Bond Value Estimate (Financial) > Greater than $100,000
Category:
Estimated Liquid Assets - Savings Bond Value Estimate (Financial)
Personal Finance
Range/Size:
240M - 260M
Description:
This audience consists of Estimated Liquid Assets - Savings Bond Value Estimate (Financial) purchasers for Greater than $100,000
Taxonomy:
Attain > Personal Finance > Estimated Liquid Assets - Savings Bond Value Estimate (Financial) > Greater than $100,000
Name:
Mortgage or Loan > 2nd Mortgage/Home Equity Loan Acquired Last 12 Months (Financial)
Category:
Likely Bank Account and Services
Personal Finance
Range/Size:
280M - 300M
Description:
This audience consists of Likely Bank Account and Services purchasers for Mortgage or Loan
Taxonomy:
Attain > Personal Finance > Likely Bank Account and Services > Mortgage or Loan > 2nd Mortgage/Home Equity Loan Acquired Last 12 Months (Financial)
Name:
Rent & Utilities > Sewage & Waste Management
Category:
Past Payments
Transaction Data
Range/Size:
60M - 80M
Description:
A segment comprised of people who have made sewage & waste payments based on first-party, deterministic transaction data.
Taxonomy:
Attain > Transaction Data > Past Payments > Rent & Utilities > Sewage & Waste Management
Name:
Propensity For Interest In A Subscription Vehicle > Likely
Category:
Propensity For Interest In A Subscription Vehicle
Automotive
Range/Size:
140M - 160M
Description:
This audience consists of Propensity For Interest In A Subscription Vehicle purchasers for Likely
Taxonomy:
Attain > Automotive > Propensity For Interest In A Subscription Vehicle > Likely
Name:
Retail > Grocery
Category:
Retail
Interest & Intent
Range/Size:
200M - 220M
Description:
This audience consists of Retail purchasers for Grocery
Taxonomy:
Attain > Interest & Intent > Retail > Grocery
Name:
In the next 6 months, which major purchase(s) are you likely to make? > Home Renovations
Category:
Psychographics/Survey
Life Events
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers participating in or planning for major life events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Life Events > Psychographics/Survey > In the next 6 months, which major purchase(s) are you likely to make? > Home Renovations
Name:
Thai Dining Enthusiasts > Likely
Category:
Food & Drink
Dining
Range/Size:
200M - 220M
Description:
This audience consists of Food & Drink purchasers for Thai Dining Enthusiasts
Taxonomy:
Attain > Dining > Food & Drink > Thai Dining Enthusiasts > Likely
Name:
Beauty & Fitness > Research in store
Category:
Interest & Intent
Retail
Range/Size:
180M - 200M
Description:
This audience consists of Interest & Intent purchasers for Attitude and Behavior Propensities
Taxonomy:
Attain > Retail > Interest & Intent > Attitude and Behavior Propensities > Beauty & Fitness > Research in store
Name:
Computers > Computer Mice
Category:
Computers
Electronics
Range/Size:
100M - 120M
Description:
People who have made purchased Computer Mice and are likely to be in-market for Computers. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Electronics > Computers > Computer Mice
Name:
Political Views > Not very Interested in Current Affairs and Politics
Category:
Likely Political Preference
Politics
Range/Size:
300M - 320M
Description:
This audience consists of Likely Political Preference purchasers for Political Views
Taxonomy:
Attain > Politics > Likely Political Preference > Political Views > Not very Interested in Current Affairs and Politics
Name:
Vinaigrette > Kraft (Kraft Foods, Inc.)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Deterministic Purchasers purchasers for Salad Dressing
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Salad Dressing > Vinaigrette > Kraft (Kraft Foods, Inc.)
Name:
Restaurants > Italian
Category:
Brands
Retail
Range/Size:
180M - 200M
Description:
This audience consists of Brands purchasers for Restaurants
Taxonomy:
Attain > Retail > Brands > Restaurants > Italian
Name:
Fish > Fish Tank Health & Water Clarity
Category:
Pet
CPG (Consumer Packaged Goods)
Range/Size:
140M - 160M
Description:
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Pet > Product > Fish > Fish Tank Health & Water Clarity
Name:
Entertainment > Book Clubs
Category:
Book Clubs
Entertainment
Range/Size:
220M - 240M
Description:
This audience consists of Book Clubs purchasers
Taxonomy:
Attain > Entertainment > Book Clubs
Name:
Voting & Politics > Never vote in local elections
Category:
Attitude and Behavior Propensities
Interest & Intent
Range/Size:
200M - 220M
Description:
This audience consists of Attitude and Behavior Propensities purchasers for Voting & Politics
Taxonomy:
Attain > Interest & Intent > Attitude and Behavior Propensities > Voting & Politics > Never vote in local elections
Name:
Automotive > Audi RS6
Category:
Automotive
Interest & Intent
Range/Size:
120M - 140M
Description:
This audience consists of Automotive purchasers for Audi RS6
Taxonomy:
Attain > Interest & Intent > Automotive > Audi RS6
Name:
Shelf-Stable Sports Drinks Non-Aseptic > Gatorade Zero
Category:
Sports Drinks
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Sports Drinks purchasers for Shelf-Stable Sports Drinks Non-Aseptic
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Sports Drinks > Shelf-Stable Sports Drinks Non-Aseptic > Gatorade Zero
Name:
Superstores > Walmart
Category:
Superstores
Retail
Range/Size:
100M - 120M
Description:
People who have made purchases with Walmart and are likely to be in-market for Superstores. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Superstores > Walmart
