Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Gift Cards > Mastercard Gift Cards
Category:
Party, Gifts & Cards
Retail
Range/Size:
140M - 160M
Description:
People who have purchased Mastercard Gift Cards and are likely to be in-market for Party, Gifts & Cards. this activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Party, Gifts & Cards > Gift Cards > Mastercard Gift Cards
Name:
White Still > Yellow Tail
Category:
Wine
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Wine purchasers for White Still
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Wine > White Still > Yellow Tail
Name:
Likely Retirement/College Savings Acquisition > Have Acquired Or Added To 401(K) In Past 12 Months (Financial)
Category:
Likely Retirement/College Savings Acquisition
Demographic
Range/Size:
120M - 140M
Description:
This audience consists of Likely Retirement/College Savings Acquisition purchasers for Have Acquired Or Added To 401(K) In Past 12 Months (Financial)
Taxonomy:
Attain > Demographic > Likely Retirement/College Savings Acquisition > Have Acquired Or Added To 401(K) In Past 12 Months (Financial)
Name:
Product Purchasers > Hosiery, Socks
Category:
Product Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
300M - 320M
Description:
This audience consists of Product Purchasers purchasers for Hosiery, Socks
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Product Purchasers > Hosiery, Socks
Name:
Vehicle Model > Chevy S-10
Category:
Vehicle Model
Automotive
Range/Size:
180M - 200M
Description:
This audience consists of Vehicle Model purchasers for Chevy S-10
Taxonomy:
Attain > Automotive > Vehicle Model > Chevy S-10
Name:
TV > Attention to TV is complete (Financial)
Category:
Media Usage Propensities
Psychographic
Range/Size:
280M - 300M
Description:
This audience consists of Media Usage Propensities purchasers for TV
Taxonomy:
Attain > Psychographic > Media Usage Propensities > TV > Attention to TV is complete (Financial)
Name:
Likely Cents Off Coupons > Other
Category:
Likely Cents Off Coupons
Retail
Range/Size:
260M - 280M
Description:
This audience consists of Likely Cents Off Coupons purchasers for Other
Taxonomy:
Attain > Retail > Likely Cents Off Coupons > Other
Name:
Interest & Intent > Concert Goer
Category:
Concert Goer
Interest & Intent
Range/Size:
200M - 220M
Description:
This audience consists of Concert Goer purchasers
Taxonomy:
Attain > Interest & Intent > Concert Goer
Name:
Ownership-Make and Models > Ford Bronco Sport
Category:
Ownership-Make and Models
Automotive
Range/Size:
200M - 220M
Description:
This audience consists of Ownership-Make and Models purchasers for Ford Bronco Sport
Taxonomy:
Attain > Automotive > Ownership-Make and Models > Ford Bronco Sport
Name:
Do you use rewards or cash back apps (i.e. iBotta, Fetch Rewards, SwagBucks)? > Yes, I use rewards apps
Category:
Psychographics/Survey
Purchase Behavior
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in purchase behavior-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Purchase Behavior > Psychographics/Survey > Do you use rewards or cash back apps (i.e. iBotta, Fetch Rewards, SwagBucks)? > Yes, I use rewards apps
Name:
Travel Propensity > Read in-flight magazines during flights
Category:
Attitude and Behavior Propensities
Interest & Intent
Range/Size:
120M - 140M
Description:
This audience consists of Attitude and Behavior Propensities purchasers for Travel Propensity
Taxonomy:
Attain > Interest & Intent > Attitude and Behavior Propensities > Travel Propensity > Read in-flight magazines during flights
Name:
State of Residence > Kentucky
Category:
State of Residence
Demographic
Range/Size:
120M - 140M
Description:
This audience consists of State of Residence purchasers for Kentucky
Taxonomy:
Attain > Demographic > State of Residence > Kentucky
Name:
Outdoor Toys > Sand Box & Beach Toys
Category:
Toys
Retail
Range/Size:
120M - 140M
Description:
People who have purchased Sand Box & Beach Toys and are likely to be in-market for Toys. this activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Toys > Outdoor Toys > Sand Box & Beach Toys
Name:
Soccer Equipment > Soccer Balls
Category:
Sporting Goods
Retail
Range/Size:
100M - 120M
Description:
People who have made purchases in Soccer Balls are likely to be in-market for Soccer Equipment. This activity is seen in actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > Retail > Sporting Goods > Soccer Equipment > Soccer Balls
Name:
Sheba > High Propensity
Category:
Pet
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have bought Sheba 2-5+ times and have a high propensity to be in-market for Cat Food. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Pet > Product > Cat > Cat Food > Sheba > High Propensity
Name:
Dairy > Milk Substitutes
Category:
Dairy
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have made purchased Milk Substitutes and are likely to be in-market for Dairy. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Dairy > Milk Substitutes
Name:
Likely to Have > Combination Term and Whole Life Insurance Policy
Category:
Life Insurance
General Services
Range/Size:
200M - 220M
Description:
This audience consists of Life Insurance purchasers for Likely to Have
Taxonomy:
Attain > General Services > Life Insurance > Likely to Have > Combination Term and Whole Life Insurance Policy
Name:
Brand Purchasers > LAWRY'S
Category:
Brand Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
140M - 160M
Description:
This audience consists of Brand Purchasers purchasers for LAWRY'S
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Brand Purchasers > LAWRY'S
Name:
Card Holder > MasterCard Platinum Card (Financial)
Category:
Likely Credit Card
Personal Finance
Range/Size:
120M - 140M
Description:
This audience consists of Likely Credit Card purchasers for Card Holder
Taxonomy:
Attain > Personal Finance > Likely Credit Card > Card Holder > MasterCard Platinum Card (Financial)
Name:
Piece > Welch's (Promotion In Motion Inc)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
220M - 240M
Description:
This audience consists of Deterministic Purchasers purchasers for Fruit Snacks
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Fruit Snacks > Piece > Welch's (Promotion In Motion Inc)
Name:
In Market-Make and Models > Lexus NX
Category:
In Market-Make and Models
Automotive
Range/Size:
180M - 200M
Description:
This audience consists of In Market-Make and Models purchasers for Lexus NX
Taxonomy:
Attain > Automotive > In Market-Make and Models > Lexus NX
Name:
4th Person > 1924
Category:
Household Member
Demographic
Range/Size:
220M - 240M
Description:
This audience consists of Household Member purchasers for Year of Birth
Taxonomy:
Attain > Demographic > Household Member > Year of Birth > 4th Person > 1924
Name:
Media Entertainment > Buy/Rent/Stream Videos from any Grocery Store
Category:
Media Entertainment
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Media Entertainment purchasers for Buy/Rent/Stream Videos from any Grocery Store
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Media Entertainment > Buy/Rent/Stream Videos from any Grocery Store
Name:
5th Person > 1987
Category:
Household Member
Demographic
Range/Size:
120M - 140M
Description:
This audience consists of Household Member purchasers for Year of Birth
Taxonomy:
Attain > Demographic > Household Member > Year of Birth > 5th Person > 1987
Name:
Home and Property Insurance > Homeowners Insurance
Category:
Home and Property Insurance
Insurance
Range/Size:
100M - 120M
Description:
People who have made payments to Homeowners Insurance and are likely to be in-market for Home and Property Insurance. This activity is documented in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Insurance > Home and Property Insurance > Homeowners Insurance
