Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.








Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Baking & Cooking > Baking Nuts
Category:
Baking & Cooking
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have made purchased Baking Nuts and are likely to be in-market for Baking & Cooking. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Baking & Cooking > Baking Nuts
Name:
Governance > Patriotic (Financial)
Category:
Attitude and Behavior Propensities
Interest & Intent
Range/Size:
160M - 180M
Description:
This audience consists of Attitude and Behavior Propensities purchasers for Governance
Taxonomy:
Attain > Interest & Intent > Attitude and Behavior Propensities > Governance > Patriotic (Financial)
Name:
Gas & Convenience Stores > Food Mart
Category:
Gas & Convenience Stores
Retail
Range/Size:
80M - 100M
Description:
People who have made purchases at Food Mart and are likely to be in-market for Gas Stations & Convenience Stores. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Gas & Convenience Stores > Food Mart
Name:
QSR (Fast Food) Restaurants > Jack In The Box
Category:
QSR (Fast Food) Restaurants
Dining
Range/Size:
80M - 100M
Description:
People who have made purchases at Jack In The Box and are likely to be in-market for fast food chains. This self-declared behavior is seen in actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > Dining > QSR (Fast Food) Restaurants > Jack In The Box
Name:
Estimated Liquid Assets - Annuity Value Estimate (Financial) > $25,000 - $49,999
Category:
Estimated Liquid Assets - Annuity Value Estimate (Financial)
Personal Finance
Range/Size:
120M - 140M
Description:
This audience consists of Estimated Liquid Assets - Annuity Value Estimate (Financial) purchasers for $25,000 - $49,999
Taxonomy:
Attain > Personal Finance > Estimated Liquid Assets - Annuity Value Estimate (Financial) > $25,000 - $49,999
Name:
Fashion & Style Attitudes > Spend more than is affordable for clothes
Category:
Interest & Intent
Retail
Range/Size:
120M - 140M
Description:
This audience consists of Interest & Intent purchasers for Attitude and Behavior Propensities
Taxonomy:
Attain > Retail > Interest & Intent > Attitude and Behavior Propensities > Fashion & Style Attitudes > Spend more than is affordable for clothes
Name:
Auto Insurance Renewal Month > June
Category:
Auto Insurance Renewal Month
Insurance
Range/Size:
120M - 140M
Description:
This audience consists of Auto Insurance Renewal Month purchasers for June
Taxonomy:
Attain > Insurance > Auto Insurance Renewal Month > June
Name:
Gaming > Uses Apple TV+ for a streaming service
Category:
Gaming
Entertainment
Range/Size:
260M - 280M
Description:
This audience consists of Gaming purchasers for Uses Apple TV+ for a streaming service
Taxonomy:
Attain > Entertainment > Gaming > Uses Apple TV+ for a streaming service
Name:
Product > Electrical
Category:
Home Improvement
Retail
Range/Size:
100M - 120M
Description:
People who have made purchases in Electrical category and are likely to be in-market for Electrical products. This audience is interested in foundational electrical components used to protect wires and route them safely, suggesting they may be undertaking electrical projects that require installation or repair of electrical wiring.
Taxonomy:
Attain > Retail > Home Improvement > Product > Electrical
Name:
Retail > Talbots Buyer Propensity
Category:
Talbots Buyer Propensity
Retail
Range/Size:
200M - 220M
Description:
This audience consists of Talbots Buyer Propensity purchasers
Taxonomy:
Attain > Retail > Talbots Buyer Propensity
Name:
Dessert Bar Mix > Betty Crocker Delights (Betty Crocker Products)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Deterministic Purchasers purchasers for Baking Mixes
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Baking Mixes > Dessert Bar Mix > Betty Crocker Delights (Betty Crocker Products)
Name:
Snacks > Fruit Cups
Category:
Snacks
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have made purchased Fruit Cups and are likely to be in-market for Snacks. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Snacks > Fruit Cups
Name:
Toys > Card/Gift
Category:
Toys
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Toys purchasers for Card/Gift
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Toys > Card/Gift
Name:
Sheba > Medium Propensity
Category:
Pet
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have bought Sheba 1+ times and have a medium propensity to be in-market for Cat Food. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Pet > Product > Cat > Cat Food > Sheba > Medium Propensity
Name:
Purchases > Last 24 Months
Category:
Books
Retail
Range/Size:
120M - 140M
Description:
This audience consists of Books purchasers for Purchases
Taxonomy:
Attain > Retail > Books > Purchases > Last 24 Months
Name:
2nd Person > 1990
Category:
Household Member
Demographic
Range/Size:
140M - 160M
Description:
This audience consists of Household Member purchasers for Year of Birth
Taxonomy:
Attain > Demographic > Household Member > Year of Birth > 2nd Person > 1990
Name:
Whole Life Insurance Policyholders > Likely
Category:
Whole Life Insurance Policyholders
Insurance
Range/Size:
200M - 220M
Description:
This audience consists of Whole Life Insurance Policyholders purchasers for Likely
Taxonomy:
Attain > Insurance > Whole Life Insurance Policyholders > Likely
Name:
Likely Brand > MetLife
Category:
Life Insurance
General Services
Range/Size:
100M - 120M
Description:
This audience consists of Life Insurance purchasers for Likely Brand
Taxonomy:
Attain > General Services > Life Insurance > Likely Brand > MetLife
Name:
Cheese > Spreadable
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Deterministic Purchasers purchasers for Cheese
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Cheese > Spreadable
Name:
When do you plan to start holiday shopping? > I've already started
Category:
Holiday
Seasonal
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in holiday shopping-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Seasonal > Holiday > Shopping > Retail > Psychographics/Survey > When do you plan to start holiday shopping? > I've already started
Name:
Card in Own Name > Personal American Express (Financial)
Category:
Likely Credit Card
Personal Finance
Range/Size:
200M - 220M
Description:
This audience consists of Likely Credit Card purchasers for Card in Own Name
Taxonomy:
Attain > Personal Finance > Likely Credit Card > Card in Own Name > Personal American Express (Financial)
Name:
First Aid Adhesive Bandages > Band Aid
Category:
First Aid Accessories
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of First Aid Accessories purchasers for First Aid Adhesive Bandages
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > First Aid Accessories > First Aid Adhesive Bandages > Band Aid
Name:
Cough, Cold & Flu > Vicks VapoRub
Category:
Products
Health & Medicine
Range/Size:
80M - 100M
Description:
People who have bought Vicks VapoRub and are likely to be in-market for Cough, Cold & Flu. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Health & Medicine > Products > Medicine > Cough, Cold & Flu > Vicks VapoRub
Name:
what, if any, classroom supplies will you purchase for back to school/college? > Glue stick
Category:
Events
Seasonal
Range/Size:
100M - 120M
Description:
This Attain segment includes data on consumers interested in back to school shoppers-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Seasonal > Events > Back to School Shoppers > Psychographics/Survey > what, if any, classroom supplies will you purchase for back to school/college? > Glue stick
Name:
Dasani > Medium Propensity
Category:
Beverage Categories
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have bought Dasani 1+ times and have a medium propensity to be in-market for Water. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Beverage Categories > Product > Water > Dasani > Medium Propensity