Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Sell Vehicle to Dealership > Likely
Category:
Sell Vehicle to Dealership
Automotive
Range/Size:
140M - 160M
Description:
This audience consists of Sell Vehicle to Dealership purchasers for Likely
Taxonomy:
Attain > Automotive > Sell Vehicle to Dealership > Likely
Name:
How much do you expect to spend on food or drink while watching the Super Bowl? > $76 - $100
Category:
Sports
Seasonal
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in sports-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Seasonal > Sports > Interest > Football > Psychographics/Survey > How much do you expect to spend on food or drink while watching the Super Bowl? > $76 - $100
Name:
Mints > Life Savers (Wrigley, Wm. Jr. Company)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Deterministic Purchasers purchasers for Candy, Gum, Mints
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Candy, Gum, Mints > Mints > Life Savers (Wrigley, Wm. Jr. Company)
Name:
Healthcare > Lifestyle limited by health condition (Financial)
Category:
Attitude and Behavior Propensities
Interest & Intent
Range/Size:
180M - 200M
Description:
This audience consists of Attitude and Behavior Propensities purchasers for Healthcare
Taxonomy:
Attain > Interest & Intent > Attitude and Behavior Propensities > Healthcare > Lifestyle limited by health condition (Financial)
Name:
CPG (Consumer Packaged Goods) > Meat - Frozen
Category:
Meat - Frozen
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Meat - Frozen purchasers
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Meat - Frozen
Name:
Vehicle Service Center Users > Likely
Category:
Vehicle Service Center Users
Automotive
Range/Size:
220M - 240M
Description:
This audience consists of Vehicle Service Center Users purchasers for Likely
Taxonomy:
Attain > Automotive > Vehicle Service Center Users > Likely
Name:
Likely Retailer > Justice
Category:
Retail
Retail
Range/Size:
180M - 200M
Description:
This audience consists of Retail purchasers for Apparel
Taxonomy:
Attain > Retail > Retail > Apparel > Likely Retailer > Justice
Name:
Video Games (Gaming) > Epic Games
Category:
Video Games (Gaming)
Interest & Intent
Range/Size:
280M - 300M
Description:
This audience consists of Video Games (Gaming) purchasers for Epic Games
Taxonomy:
Attain > Interest & Intent > Video Games (Gaming) > Epic Games
Name:
Baking Cups > Betty Crocker (Signature Brands Llc)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
220M - 240M
Description:
This audience consists of Deterministic Purchasers purchasers for Baking Supplies
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Baking Supplies > Baking Cups > Betty Crocker (Signature Brands Llc)
Name:
Sandwich/Freezer/Food Storage Bags > Surefresh
Category:
Food & Trash Bags
CPG (Consumer Packaged Goods)
Range/Size:
180M - 200M
Description:
This audience consists of Food & Trash Bags purchasers for Sandwich/Freezer/Food Storage Bags
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Food & Trash Bags > Sandwich/Freezer/Food Storage Bags > Surefresh
Name:
Accessories > Apparel Specialty Store
Category:
Accessories
Retail
Range/Size:
240M - 260M
Description:
This audience consists of Accessories purchasers for Apparel Specialty Store
Taxonomy:
Attain > Retail > Accessories > Apparel Specialty Store
Name:
Potatoes > Bob Evans Simply (Bob Evans Farms Inc)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
180M - 200M
Description:
This audience consists of Deterministic Purchasers purchasers for Prepared Foods
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Prepared Foods > Potatoes > Bob Evans Simply (Bob Evans Farms Inc)
Name:
Online > Buy/Sell Mutual Funds (Financial) - Below Average
Category:
Likely Brokerage Type
Personal Finance
Range/Size:
260M - 280M
Description:
This audience consists of Likely Brokerage Type purchasers for Online
Taxonomy:
Attain > Personal Finance > Likely Brokerage Type > Online > Buy/Sell Mutual Funds (Financial) - Below Average
Name:
Similac > Medium Propensity
Category:
Baby
CPG (Consumer Packaged Goods)
Range/Size:
80M - 100M
Description:
People who have bought Similac 1+ times and have a medium propensity to be in-market for Baby Food & Formula. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Baby > Product > Baby Food & Formula > Brand > Similac > Medium Propensity
Name:
Likely Major Appliance Brand > Roper
Category:
Home & Garden
Retail
Range/Size:
240M - 260M
Description:
This audience consists of Home & Garden purchasers for Likely Major Appliance Brand
Taxonomy:
Attain > Retail > Home & Garden > Likely Major Appliance Brand > Roper
Name:
Discretionary Spend - Home Furnishings > $100-$499
Category:
Discretionary Spend - Home Furnishings
Personal Finance
Range/Size:
280M - 300M
Description:
This audience consists of Discretionary Spend - Home Furnishings purchasers for $100-$499
Taxonomy:
Attain > Personal Finance > Discretionary Spend - Home Furnishings > $100-$499
Name:
Media Entertainment > Buy/Rent/Stream Videos from Target.com
Category:
Media Entertainment
CPG (Consumer Packaged Goods)
Range/Size:
180M - 200M
Description:
This audience consists of Media Entertainment purchasers for Buy/Rent/Stream Videos from Target.com
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Media Entertainment > Buy/Rent/Stream Videos from Target.com
Name:
Likely Retailer > QVC
Category:
Retail
Retail
Range/Size:
280M - 300M
Description:
This audience consists of Retail purchasers for Apparel
Taxonomy:
Attain > Retail > Retail > Apparel > Likely Retailer > QVC
Name:
Likely In Market Timing > Purchase Home
Category:
Likely In Market Timing
Personal Finance
Range/Size:
120M - 140M
Description:
This audience consists of Likely In Market Timing purchasers for Purchase Home
Taxonomy:
Attain > Personal Finance > Likely In Market Timing > Purchase Home
Name:
Social & Communications > Social recognition is very important (Financial)
Category:
Attitude and Behavior Propensities
Interest & Intent
Range/Size:
220M - 240M
Description:
This audience consists of Attitude and Behavior Propensities purchasers for Social & Communications
Taxonomy:
Attain > Interest & Intent > Attitude and Behavior Propensities > Social & Communications > Social recognition is very important (Financial)
Name:
CPG (Consumer Packaged Goods) > Snack Nuts/Seeds/Corn Nuts
Category:
Snack Nuts/Seeds/Corn Nuts
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Snack Nuts/Seeds/Corn Nuts purchasers
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Snack Nuts/Seeds/Corn Nuts
Name:
How did prices impact your Amazon Early Access Prime Day purchases? > Spent about what I expected to
Category:
Psychographics/Survey
Purchase Behavior
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in purchase behavior-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Purchase Behavior > Psychographics/Survey > How did prices impact your Amazon Early Access Prime Day purchases? > Spent about what I expected to
Name:
Household Batteries > AA Batteries
Category:
Household Essentials
Retail
Range/Size:
100M - 120M
Description:
People who have made purchases in AA Batteries and are likely to be in-market for AA batteries. This activity is evident in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Household Essentials > Household Batteries > AA Batteries
Name:
Financial > Store Credit Card User
Category:
Financial
Interest & Intent
Range/Size:
120M - 140M
Description:
This audience consists of Financial purchasers for Store Credit Card User
Taxonomy:
Attain > Interest & Intent > Financial > Store Credit Card User
Name:
Insurance Financial Personality > Confident, Self-Directed Planner, High Insurance Policy Face Value
Category:
Insurance Financial Personality
Personal Finance
Range/Size:
200M - 220M
Description:
This audience consists of Insurance Financial Personality purchasers for Confident, Self-Directed Planner, High Insurance Policy Face Value
Taxonomy:
Attain > Personal Finance > Insurance Financial Personality > Confident, Self-Directed Planner, High Insurance Policy Face Value
