Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Plain Vegetables - Frozen > Frozen Beans
Category:
Plain Vegetables - Frozen
CPG (Consumer Packaged Goods)
Range/Size:
280M - 300M
Description:
This audience consists of Plain Vegetables - Frozen purchasers for Frozen Beans
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Plain Vegetables - Frozen > Frozen Beans
Name:
Baking & Cooking > Pie Crusts & Fillings
Category:
Baking & Cooking
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have made purchased Pie Crusts & Fillings and are likely to be in-market for Baking & Cooking. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Baking & Cooking > Pie Crusts & Fillings
Name:
Fast Food Or Drive-In > Take-Out 4+ Times A Month
Category:
Likely Restaurants
Dining
Range/Size:
100M - 120M
Description:
This audience consists of Likely Restaurants purchasers for Fast Food Or Drive-In
Taxonomy:
Attain > Dining > Likely Restaurants > Fast Food Or Drive-In > Take-Out 4+ Times A Month
Name:
Medicare Advantage Plan Purchasers > Likely
Category:
Medicare Advantage Plan Purchasers
Insurance
Range/Size:
180M - 200M
Description:
This audience consists of Medicare Advantage Plan Purchasers purchasers for Likely
Taxonomy:
Attain > Insurance > Medicare Advantage Plan Purchasers > Likely
Name:
10 to 12 Months > 3+ Purchases
Category:
Personal Finance
Retail
Range/Size:
200M - 220M
Description:
This audience consists of Personal Finance purchasers for Credit Card
Taxonomy:
Attain > Retail > Personal Finance > Credit Card > Purchase Frequency > 10 to 12 Months > 3+ Purchases
Name:
Pasta Sauce Purchasers > Highly Likely
Category:
Pasta Sauce Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Pasta Sauce Purchasers purchasers for Highly Likely
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Pasta Sauce Purchasers > Highly Likely
Name:
Entrees - Refrigerated > Refrigerated Handheld Non-Breakfast Entrees
Category:
Entrees - Refrigerated
CPG (Consumer Packaged Goods)
Range/Size:
140M - 160M
Description:
This audience consists of Entrees - Refrigerated purchasers for Refrigerated Handheld Non-Breakfast Entrees
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Entrees - Refrigerated > Refrigerated Handheld Non-Breakfast Entrees
Name:
Gift Wrap, Bags & Accessories > Gift Bags
Category:
Party, Gifts & Cards
Retail
Range/Size:
80M - 100M
Description:
People who have purchased Gift Bags and are likely to be in-market for Party, Gifts & Cards. this activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Party, Gifts & Cards > Gift Wrap, Bags & Accessories > Gift Bags
Name:
Mobile Phones > Switched from Cricket
Category:
Mobile Phones
CPG (Consumer Packaged Goods)
Range/Size:
180M - 200M
Description:
This audience consists of Mobile Phones purchasers for Switched from Cricket
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Mobile Phones > Switched from Cricket
Name:
Advanced Demographics > Relationship Status - In a Relationship
Category:
Advanced Demographics
Demographic
Range/Size:
240M - 260M
Description:
This audience consists of Advanced Demographics purchasers for Relationship Status - In a Relationship
Taxonomy:
Attain > Demographic > Advanced Demographics > Relationship Status - In a Relationship
Name:
Beer/Ale/Alcoholic Cider > Wheat
Category:
Beer/Ale/Alcoholic Cider
CPG (Consumer Packaged Goods)
Range/Size:
180M - 200M
Description:
This audience consists of Beer/Ale/Alcoholic Cider purchasers for Wheat
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Beer/Ale/Alcoholic Cider > Wheat
Name:
Make > Subaru
Category:
Current Vehicle
Automotive
Range/Size:
220M - 240M
Description:
This audience consists of Current Vehicle purchasers for Make
Taxonomy:
Attain > Automotive > Current Vehicle > Make > Subaru
Name:
Pudding, Mousse / Custard, Flan > Jell-O (Kraft Foods, Inc.)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
280M - 300M
Description:
This audience consists of Deterministic Purchasers purchasers for Desserts
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Desserts > Pudding, Mousse / Custard, Flan > Jell-O (Kraft Foods, Inc.)
Name:
Optimized for TV > Sweet Potato/Yam
Category:
Optimized for TV
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Optimized for TV purchasers for Sweet Potato/Yam
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Optimized for TV > Sweet Potato/Yam
Name:
Watch > Game Shows
Category:
Watch
Entertainment
Range/Size:
220M - 240M
Description:
This audience consists of Watch purchasers for Game Shows
Taxonomy:
Attain > Entertainment > Watch > Game Shows
Name:
Rent & Utilities > Rent
Category:
Past Payments
Transaction Data
Range/Size:
40M - 60M
Description:
A segment comprised of people who have made rent payments based on first-party, deterministic transaction data.
Taxonomy:
Attain > Transaction Data > Past Payments > Rent & Utilities > Rent
Name:
Do you prefer to watch classic Halloween movies or newer releases? > Newer releases (e.g. Get Out, Halloween Ends)
Category:
Holidays
Seasonal
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in halloween-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Seasonal > Holidays > Halloween > Psychographics/Survey > Do you prefer to watch classic Halloween movies or newer releases? > Newer releases (e.g. Get Out, Halloween Ends)
Name:
Fast Casual Restaurants > Cook Out
Category:
Fast Casual Restaurants
Dining
Range/Size:
40M - 60M
Description:
People who have made purchases at Cook Out and are likely to be in-market for fast casual chains. This self-declared behavior is seen in actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > Dining > Fast Casual Restaurants > Cook Out
Name:
Mortgage Holders (Excludes Protected Class Data) > Likely
Category:
Mortgage Holders (Excludes Protected Class Data)
Personal Finance
Range/Size:
300M - 320M
Description:
This audience consists of Mortgage Holders (Excludes Protected Class Data) purchasers for Likely
Taxonomy:
Attain > Personal Finance > Mortgage Holders (Excludes Protected Class Data) > Likely
Name:
Genre Preference > True Crime
Category:
Podcasts
Entertainment
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in podcasts-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Entertainment > Podcasts > Genre Preference > True Crime
Name:
Discount Stores > Goodwill
Category:
Discount Stores
Retail
Range/Size:
120M - 140M
Description:
People who have made purchases at Goodwill and are likely to be in-market for discount items. This self-declared behavior is seen in actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > Retail > Discount Stores > Goodwill
Name:
Toaster Pastries/Tarts > Shelf Stable Toaster Pastries/Tarts
Category:
Toaster Pastries/Tarts
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Toaster Pastries/Tarts purchasers for Shelf Stable Toaster Pastries/Tarts
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Toaster Pastries/Tarts > Shelf Stable Toaster Pastries/Tarts
Name:
Dining Out Prefer Salad over Fries Eaters > Likely
Category:
Food & Drink
Dining
Range/Size:
260M - 280M
Description:
This audience consists of Food & Drink purchasers for Dining Out Prefer Salad over Fries Eaters
Taxonomy:
Attain > Dining > Food & Drink > Dining Out Prefer Salad over Fries Eaters > Likely
Name:
Total Wine > Still Wine
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Deterministic Purchasers purchasers for Total Wine
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Total Wine > Still Wine
Name:
Carrots > Ctl Br Nature's Promise (Multiple Brands)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
180M - 200M
Description:
This audience consists of Deterministic Purchasers purchasers for Vegetables
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Vegetables > Carrots > Ctl Br Nature's Promise (Multiple Brands)
