Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.








Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Brand Purchasers > GATORADE
Category:
Brand Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Brand Purchasers purchasers for GATORADE
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Brand Purchasers > GATORADE
Name:
Sharing Economy > Gig work in computer programming (Financial)
Category:
Attitude and Behavior Propensities
Interest & Intent
Range/Size:
200M - 220M
Description:
This audience consists of Attitude and Behavior Propensities purchasers for Sharing Economy
Taxonomy:
Attain > Interest & Intent > Attitude and Behavior Propensities > Sharing Economy > Gig work in computer programming (Financial)
Name:
Apparel & Accessories > Nike Jordan Shoes
Category:
Apparel & Accessories
Interest & Intent
Range/Size:
120M - 140M
Description:
This audience consists of Apparel & Accessories purchasers for Nike Jordan Shoes
Taxonomy:
Attain > Interest & Intent > Apparel & Accessories > Nike Jordan Shoes
Name:
Vehicle Make > Mitsubishi
Category:
Vehicle Make
Automotive
Range/Size:
200M - 220M
Description:
This audience consists of Vehicle Make purchasers for Mitsubishi
Taxonomy:
Attain > Automotive > Vehicle Make > Mitsubishi
Name:
Likely Current Vehicle Segment > Recreation Vehicle
Category:
Likely Current Vehicle Segment
Automotive
Range/Size:
220M - 240M
Description:
This audience consists of Likely Current Vehicle Segment purchasers for Recreation Vehicle
Taxonomy:
Attain > Automotive > Likely Current Vehicle Segment > Recreation Vehicle
Name:
If you plan to shop during Amazon Prime Day, how much do you plan to spend? > $50-$100
Category:
Psychographics/Survey
Purchase Behavior
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in purchase behavior-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Purchase Behavior > Psychographics/Survey > If you plan to shop during Amazon Prime Day, how much do you plan to spend? > $50-$100
Name:
Genre Preference > Blues
Category:
Music
Entertainment
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in music-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Entertainment > Music > Genre Preference > Blues
Name:
Attitude and Behavior Propensities > Caring Creators
Category:
Interest & Intent
Demographic
Range/Size:
140M - 160M
Description:
This audience consists of Interest & Intent purchasers for Attitude and Behavior Propensities
Taxonomy:
Attain > Demographic > Interest & Intent > Attitude and Behavior Propensities > Caring Creators
Name:
2nd Person > 1990
Category:
Household Member
Demographic
Range/Size:
140M - 160M
Description:
This audience consists of Household Member purchasers for Year of Birth
Taxonomy:
Attain > Demographic > Household Member > Year of Birth > 2nd Person > 1990
Name:
BMW > 740I
Category:
Likely In-Market Propensities
Automotive
Range/Size:
200M - 220M
Description:
This audience consists of Likely In-Market Propensities purchasers for BMW
Taxonomy:
Attain > Automotive > Likely In-Market Propensities > BMW > 740I
Name:
Healthy Diet Households > Highly Likely
Category:
Healthy Diet Households
Interest & Intent
Range/Size:
140M - 160M
Description:
This audience consists of Healthy Diet Households purchasers for Highly Likely
Taxonomy:
Attain > Interest & Intent > Healthy Diet Households > Highly Likely
Name:
CPG (Consumer Packaged Goods) > Pet Medicine
Category:
Pet Medicine
CPG (Consumer Packaged Goods)
Range/Size:
180M - 200M
Description:
This audience consists of Pet Medicine purchasers
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Pet Medicine
Name:
In Market for a New Vehicle > Highly Likely
Category:
In Market for a New Vehicle
Automotive
Range/Size:
120M - 140M
Description:
This audience consists of In Market for a New Vehicle purchasers for Highly Likely
Taxonomy:
Attain > Automotive > In Market for a New Vehicle > Highly Likely
Name:
Makes > Volkswagen
Category:
In-Market
Automotive
Range/Size:
40M - 60M
Description:
People who have owned a Volkswagen in the past and are in market for a new car in the next 6 months. This deterministic behavior is seen in actual self-reported behavior captured in our consumer facing application, Klover.
Taxonomy:
Attain > Automotive > In-Market > Makes > Volkswagen
Name:
Hot Cereal > Quaker (Quaker Oats Company, The)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
This audience consists of Deterministic Purchasers purchasers for Cereal And Granola
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Cereal And Granola > Hot Cereal > Quaker (Quaker Oats Company, The)
Name:
Online Gaming Platforms and Services > Microsoft Xbox Live
Category:
Gaming
Entertainment
Range/Size:
100M - 120M
Description:
People who have made purchases at Microsoft Xbox Live and are likely to be in-market for Online Gaming Platforms and Services. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Entertainment > Gaming > Online Gaming Platforms and Services > Microsoft Xbox Live
Name:
Non-Alcoholic Beverage > Gluten Free Claim
Category:
Non-Alcoholic Beverage
CPG (Consumer Packaged Goods)
Range/Size:
280M - 300M
Description:
This audience consists of Non-Alcoholic Beverage purchasers for Gluten Free Claim
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Non-Alcoholic Beverage > Gluten Free Claim
Name:
In Market-Make and Models > Lexus NX
Category:
In Market-Make and Models
Automotive
Range/Size:
180M - 200M
Description:
This audience consists of In Market-Make and Models purchasers for Lexus NX
Taxonomy:
Attain > Automotive > In Market-Make and Models > Lexus NX
Name:
Lawn & Garden > Insect & Pest Control
Category:
Home Improvement
Retail
Range/Size:
100M - 120M
Description:
People who have made purchases in Insect & Pest Control and are likely in-market for Lawn & Garden products. This audience is interested in protecting their lawn and garden from unwanted insects and pests, suggesting they may be experiencing problems with insects or want to prevent future infestations.
Taxonomy:
Attain > Retail > Home Improvement > Product > Lawn & Garden > Insect & Pest Control
Name:
Tomatoes > Beefsteak
Category:
Tomatoes
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
This audience consists of Tomatoes purchasers for Beefsteak
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Tomatoes > Beefsteak
Name:
Crest > High Propensity
Category:
Products
Personal Care
Range/Size:
80M - 100M
Description:
People who have bought Crest 2-5+ times and have a high propensity to be in-market for Toothpaste. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Personal Care > Products > Oral Care > Toothpaste > Crest > High Propensity
Name:
Nut Butter > Peanut Butter
Category:
Nut Butter
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Nut Butter purchasers for Peanut Butter
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Nut Butter > Peanut Butter
Name:
Toyota > Sequoia
Category:
Likely In-Market Propensities
Automotive
Range/Size:
120M - 140M
Description:
This audience consists of Likely In-Market Propensities purchasers for Toyota
Taxonomy:
Attain > Automotive > Likely In-Market Propensities > Toyota > Sequoia
Name:
Wealthy Relative Travel Interest > Cruise Vacations
Category:
Wealthy Relative Travel Interest
Travel
Range/Size:
120M - 140M
Description:
This audience consists of Wealthy Relative Travel Interest purchasers for Cruise Vacations
Taxonomy:
Attain > Travel > Wealthy Relative Travel Interest > Cruise Vacations
Name:
Where Do You Plan to Travel Internationally in the Next 6 Months > N/A - I don't plan to travel internationally in the next 6 months
Category:
Psychographics/Survey
Travel
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in travel-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Travel > Psychographics/Survey > In-Market > Where Do You Plan to Travel Internationally in the Next 6 Months > N/A - I don't plan to travel internationally in the next 6 months