Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Product Purchasers > Vitamins
Category:
Product Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Product Purchasers purchasers for Vitamins
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Product Purchasers > Vitamins
Name:
Likely Activity > Museums
Category:
Likely Activity
Travel
Range/Size:
100M - 120M
Description:
This audience consists of Likely Activity purchasers for Museums
Taxonomy:
Attain > Travel > Likely Activity > Museums
Name:
Optimized for TV > Adult Incontinence
Category:
Optimized for TV
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Optimized for TV purchasers for Adult Incontinence
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Optimized for TV > Adult Incontinence
Name:
Sharpie > Medium Propensity
Category:
School & Office
Retail
Range/Size:
80M - 100M
Description:
People who have bought Sharpie 1+ times and have a medium propensity to be in-market for School & Office Supplies. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > School & Office > Product > School & Office Supplies > Sharpie > Medium Propensity
Name:
Total Spirits > Whiskey
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Deterministic Purchasers purchasers for Total Spirits
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Total Spirits > Whiskey
Name:
Generation & Life Stage > Young Adults
Category:
Generation & Life Stage
Demographic
Range/Size:
260M - 280M
Description:
This audience consists of Generation & Life Stage purchasers for Young Adults
Taxonomy:
Attain > Demographic > Generation & Life Stage > Young Adults
Name:
Likely Marketing Channel > Ad from the Internet
Category:
Automotive
Automotive
Range/Size:
240M - 260M
Description:
This audience consists of Automotive purchasers for Auto Insurance
Taxonomy:
Attain > Automotive > Automotive > Auto Insurance > Likely Marketing Channel > Ad from the Internet
Name:
Shopping > Use Groupon to make purchases from other retailers
Category:
Interest & Intent
Retail
Range/Size:
280M - 300M
Description:
This audience consists of Interest & Intent purchasers for Attitude and Behavior Propensities
Taxonomy:
Attain > Retail > Interest & Intent > Attitude and Behavior Propensities > Shopping > Use Groupon to make purchases from other retailers
Name:
Did Super Bowl ads compel you to buy products or services after the game? > Yes, I was compelled
Category:
Sports
Seasonal
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in sports-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Seasonal > Sports > Interest > Football > Psychographics/Survey > Did Super Bowl ads compel you to buy products or services after the game? > Yes, I was compelled
Name:
Pizza Dining Enthusiasts > Likely
Category:
Food & Drink
Dining
Range/Size:
200M - 220M
Description:
This audience consists of Food & Drink purchasers for Pizza Dining Enthusiasts
Taxonomy:
Attain > Dining > Food & Drink > Pizza Dining Enthusiasts > Likely
Name:
Brand Purchasers > HIDDEN VALLEY RANCH
Category:
Brand Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Brand Purchasers purchasers for HIDDEN VALLEY RANCH
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Brand Purchasers > HIDDEN VALLEY RANCH
Name:
Likely Complexion Care Type > Astringent
Category:
Body & Skin Care
Personal Care
Range/Size:
180M - 200M
Description:
This audience consists of Body & Skin Care purchasers for Likely Complexion Care Type
Taxonomy:
Attain > Personal Care > Body & Skin Care > Likely Complexion Care Type > Astringent
Name:
Ownership-Make and Models > Ford Fusion
Category:
Ownership-Make and Models
Automotive
Range/Size:
200M - 220M
Description:
This audience consists of Ownership-Make and Models purchasers for Ford Fusion
Taxonomy:
Attain > Automotive > Ownership-Make and Models > Ford Fusion
Name:
Salad Dressing - Shelf Stable > Shelf Stable Pourable Salad Dressings
Category:
Salad Dressing - Shelf Stable
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Salad Dressing - Shelf Stable purchasers for Shelf Stable Pourable Salad Dressings
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Salad Dressing - Shelf Stable > Shelf Stable Pourable Salad Dressings
Name:
Congressional District > Kansas-04
Category:
State Political Districts
Politics
Range/Size:
120M - 140M
Description:
This audience consists of State Political Districts purchasers for Kansas
Taxonomy:
Attain > Politics > State Political Districts > Kansas > Congressional District > Kansas-04
Name:
Music > Pop Music
Category:
Music
Entertainment
Range/Size:
100M - 120M
Description:
People who have purchased Pop Music and are likely to be in-market for Music. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Entertainment > Music > Pop Music
Name:
Age > 65+
Category:
Age
Demographic
Range/Size:
40M - 60M
Description:
Attain self-declared demo data contains people who have identified themselves as being between the ages of 65+.
Taxonomy:
Attain > Demographic > Age > 65+
Name:
Product > Kitchen
Category:
Household Essentials
Retail
Range/Size:
80M - 100M
Description:
Taxonomy:
Attain > Retail > Household Essentials > Product > Kitchen
Name:
Beer > Busch (Anheuser-Busch Inc)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
140M - 160M
Description:
This audience consists of Deterministic Purchasers purchasers for Beer/Fmb/Cider/Seltzer
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Beer/Fmb/Cider/Seltzer > Beer > Busch (Anheuser-Busch Inc)
Name:
New Years Resolution > New Gym Membership Buyers
Category:
Interest and Intent
Transaction Data
Range/Size:
40M - 60M
Description:
This Attain audience is comprised of people with transactions purchased at the beginning of the year that include Gym Membership Purchases. Attain's Interest and Intent New Years Resolution audiences are comprised of transactions and purchase signals from merchants and products at the start of the new year and modeled out to find similar interest and intent based users.
Taxonomy:
Attain > Transaction Data > Interest and Intent > New Years Resolution > New Gym Membership Buyers
Name:
QSR (Fast Food) Restaurants > Whataburger
Category:
QSR (Fast Food) Restaurants
Dining
Range/Size:
40M - 60M
Description:
People who have made purchases at Whataburger and are likely to be in-market for fast food chains. This self-declared behavior is seen in actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > Dining > QSR (Fast Food) Restaurants > Whataburger
Name:
Vehicle Make > Mitsubishi
Category:
Vehicle Make
Automotive
Range/Size:
200M - 220M
Description:
This audience consists of Vehicle Make purchasers for Mitsubishi
Taxonomy:
Attain > Automotive > Vehicle Make > Mitsubishi
Name:
Home Heat Source > Fireplace
Category:
Home Heat Source
Demographic
Range/Size:
100M - 120M
Description:
This audience consists of Home Heat Source purchasers for Fireplace
Taxonomy:
Attain > Demographic > Home Heat Source > Fireplace
Name:
Money Market Account > Bank Insured
Category:
Likely Bank Account and Services
Personal Finance
Range/Size:
300M - 320M
Description:
This audience consists of Likely Bank Account and Services purchasers for Money Market Account
Taxonomy:
Attain > Personal Finance > Likely Bank Account and Services > Money Market Account > Bank Insured
Name:
Frozen Pizza > Freschetta
Category:
Pizza - Frozen
CPG (Consumer Packaged Goods)
Range/Size:
220M - 240M
Description:
This audience consists of Pizza - Frozen purchasers for Frozen Pizza
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Pizza - Frozen > Frozen Pizza > Freschetta
