Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Length of Residence > Greater than 12 years
Category:
Length of Residence
Demographic
Range/Size:
100M - 120M
Description:
This audience consists of Length of Residence purchasers for Greater than 12 years
Taxonomy:
Attain > Demographic > Length of Residence > Greater than 12 years
Name:
Head of Household > 1995
Category:
Household Member
Demographic
Range/Size:
200M - 220M
Description:
This audience consists of Household Member purchasers for Year of Birth
Taxonomy:
Attain > Demographic > Household Member > Year of Birth > Head of Household > 1995
Name:
Where Do You Plan to Travel Internationally in the Next 6 Months > Caribbean
Category:
Psychographics/Survey
Travel
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in travel-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Travel > Psychographics/Survey > In-Market > Where Do You Plan to Travel Internationally in the Next 6 Months > Caribbean
Name:
Bank Account > Open within 12 months (Financial)
Category:
In-Market Propensities
Personal Finance
Range/Size:
100M - 120M
Description:
This audience consists of In-Market Propensities purchasers for Bank Account
Taxonomy:
Attain > Personal Finance > In-Market Propensities > Bank Account > Open within 12 months (Financial)
Name:
Laundry > Tide
Category:
Location + Purchase
Transaction Data
Range/Size:
120M - 140M
Description:
This audience consists of Location + Purchase purchasers for Big Box
Taxonomy:
Attain > Transaction Data > Location + Purchase > Big Box > Target > Household Essentials > Laundry > Tide
Name:
Streaming Service > Sling TV
Category:
Streaming
Tech/Telco
Range/Size:
140M - 160M
Description:
People who are current streamers of Sling TV. This self-declared behavior is seen in actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > Tech/Telco > Streaming > Streaming Service > Sling TV
Name:
Gas & Electricity > Pogo Energy
Category:
Gas & Electricity
Rent & Utilities
Range/Size:
80M - 100M
Description:
People who have made purchases at Pogo Energy and are likely to be in-market for Gas & Electricity. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Rent & Utilities > Gas & Electricity > Pogo Energy
Name:
In the next 6 months, which major purchase are you most likely to make? > Furniture
Category:
Psychographics/Survey
Life Events
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers participating in or planning for major life events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Life Events > Psychographics/Survey > In the next 6 months, which major purchase are you most likely to make? > Furniture
Name:
Ownership-Make and Models > Audi A7
Category:
Ownership-Make and Models
Automotive
Range/Size:
200M - 220M
Description:
This audience consists of Ownership-Make and Models purchasers for Audi A7
Taxonomy:
Attain > Automotive > Ownership-Make and Models > Audi A7
Name:
Year of Birth > 1968
Category:
Age
Demographic
Range/Size:
120M - 140M
Description:
This audience consists of Age purchasers for Year of Birth
Taxonomy:
Attain > Demographic > Age > Year of Birth > 1968
Name:
Drink Mixes > Fruit Drink Mixes
Category:
Optimized for TV
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Optimized for TV purchasers for Drink Mixes
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Optimized for TV > Drink Mixes > Fruit Drink Mixes
Name:
Car Makes/Brands/Models > Holden Vehicles
Category:
In-Market
Automotive
Range/Size:
280M - 300M
Description:
This audience consists of In-Market purchasers for Purchase Intent In Automobile
Taxonomy:
Attain > Automotive > In-Market > Purchase Intent In Automobile > Car Makes/Brands/Models > Holden Vehicles
Name:
SpaghettiOs > High Propensity
Category:
Food
CPG (Consumer Packaged Goods)
Range/Size:
80M - 100M
Description:
People who have bought SpaghettiOs 2-5+ times and have a high propensity to be in-market for Packaged Meals & Sides. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Food > Packaged Meals & Sides > Brand > SpaghettiOs > High Propensity
Name:
Boys Clothing > Boys Bottoms
Category:
Clothing
Retail
Range/Size:
100M - 120M
Description:
People who have made purchased Boys Bottoms and are likely to be in-market for Boys Clothing. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Clothing > Boys Clothing > Boys Bottoms
Name:
Likely Firm > Merrill Lynch
Category:
Likely Firm
Personal Finance
Range/Size:
120M - 140M
Description:
This audience consists of Likely Firm purchasers for Merrill Lynch
Taxonomy:
Attain > Personal Finance > Likely Firm > Merrill Lynch
Name:
Green (Scallions) > All Brand Produce Electronic Id Board
Category:
Onions
CPG (Consumer Packaged Goods)
Range/Size:
180M - 200M
Description:
This audience consists of Onions purchasers for Green (Scallions)
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Onions > Green (Scallions) > All Brand Produce Electronic Id Board
Name:
Brand > Downy
Category:
Household/Cleaning
CPG (Consumer Packaged Goods)
Range/Size:
80M - 100M
Description:
People who have bought Downy and are likely to be in-market for Household/Cleaning. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Household/Cleaning > Brand > Downy
Name:
Bath & Body > Body Scrubs & Exfoliants
Category:
Beauty
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have purchased Body Scrubs & Exfoliants and are likely to be in-market for Beauty category. this activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Beauty > Bath & Body > Body Scrubs & Exfoliants
Name:
Optimized for TV > Snack Bars/Granola Bars/Clusters
Category:
Optimized for TV
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Optimized for TV purchasers for Snack Bars/Granola Bars/Clusters
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Optimized for TV > Snack Bars/Granola Bars/Clusters
Name:
Consumer Finance > Likely
Category:
ZIP+4 Aggregate
Personal Finance
Range/Size:
300M - 320M
Description:
This audience consists of ZIP+4 Aggregate purchasers for Opened New Account within Last 12 Months
Taxonomy:
Attain > Personal Finance > ZIP+4 Aggregate > Opened New Account within Last 12 Months > Consumer Finance > Likely
Name:
Occupation > Technical: Computers/Math and Architect/Engineering
Category:
Occupation
Demographic
Range/Size:
160M - 180M
Description:
This audience consists of Occupation purchasers for Technical: Computers/Math and Architect/Engineering
Taxonomy:
Attain > Demographic > Occupation > Technical: Computers/Math and Architect/Engineering
Name:
Parenting Influencers > Bethany Ciotola
Category:
Parenting Influencers
Interest & Intent
Range/Size:
120M - 140M
Description:
This audience consists of Parenting Influencers purchasers for Bethany Ciotola
Taxonomy:
Attain > Interest & Intent > Parenting Influencers > Bethany Ciotola
Name:
Military and Government Retail > Navy Exchange
Category:
Military and Government Retail
Retail
Range/Size:
60M - 80M
Description:
People who have made purchases with Navy Exchange and are likely to be in-market for Military and Government Retail. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Military and Government Retail > Navy Exchange
Name:
Fragrance Edt > Dolce & Gabbana
Category:
Luxury/Prestige Beauty
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Luxury/Prestige Beauty purchasers for Fragrance Edt
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Luxury/Prestige Beauty > Fragrance Edt > Dolce & Gabbana
Name:
Discretionary Spend - Donations > $200-$999
Category:
Discretionary Spend - Donations
Personal Finance
Range/Size:
120M - 140M
Description:
This audience consists of Discretionary Spend - Donations purchasers for $200-$999
Taxonomy:
Attain > Personal Finance > Discretionary Spend - Donations > $200-$999
