Attain Audiences

Powered by live, fully permissioned transaction data, Attain Audiences are precise,
privacy-safe and built to drive sales outcomes.

pubmaticOpenXLive Rampthe trade Deskyahoo!Google Display & Video 360MetatiktokpubmaticOpenXLive Rampthe trade Deskyahoo!Google Display & Video 360

Pre-built Audiences for Instant Activation

Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.

the trad desk
LiveRamp
OpenX
PubMatic
Yahoo
Google Display & Video 360
Meta
TikTok
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Beer > Milwaukee's Best Ice (Miller Brewing Company)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Deterministic Purchasers purchasers for Beer/Fmb/Cider/Seltzer
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Beer/Fmb/Cider/Seltzer > Beer > Milwaukee's Best Ice (Miller Brewing Company)
Name:
Olive Garden > High Spenders
Category:
Purchase Habits
Transaction Data
Range/Size:
200M - 220M
Description:
This audience consists of Purchase Habits purchasers for Restaurants
Taxonomy:
Attain > Transaction Data > Purchase Habits > Restaurants > Casual Dining > Olive Garden > High Spenders
Name:
Current State > Colorado
Category:
Current State
Demographic
Range/Size:
60M - 80M
Description:
This Attain segment includes data on consumers interested in demographic-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Demographic > Current State > Colorado
Name:
Gaming > Video Games (Household Owns) - Systems: Nintendo Switch
Category:
Gaming
Entertainment
Range/Size:
180M - 200M
Description:
This audience consists of Gaming purchasers for Video Games (Household Owns) - Systems: Nintendo Switch
Taxonomy:
Attain > Entertainment > Gaming > Video Games (Household Owns) - Systems: Nintendo Switch
Name:
Which of the following apply to you when shopping for everyday goods? > I read the ingredient labels on most products I buy
Category:
Psychographics/Survey
CPG (Consumer Packaged Goods)
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in cpg (consumer packaged goods)-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Psychographics/Survey > Which of the following apply to you when shopping for everyday goods? > I read the ingredient labels on most products I buy
Name:
Premium Scotch Enthusiasts > Highly Likely
Category:
Food & Drink
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Food & Drink purchasers for Premium Scotch Enthusiasts
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Food & Drink > Premium Scotch Enthusiasts > Highly Likely
Name:
Congressional District > Texas-17
Category:
State Political Districts
Politics
Range/Size:
140M - 160M
Description:
This audience consists of State Political Districts purchasers for Texas
Taxonomy:
Attain > Politics > State Political Districts > Texas > Congressional District > Texas-17
Name:
Retail > Toys R Us Buyer Propensity
Category:
Toys R Us Buyer Propensity
Retail
Range/Size:
200M - 220M
Description:
This audience consists of Toys R Us Buyer Propensity purchasers
Taxonomy:
Attain > Retail > Toys R Us Buyer Propensity
Name:
Other Snacks > Nutritional Snacks/Trail Mixes
Category:
Other Snacks
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Other Snacks purchasers for Nutritional Snacks/Trail Mixes
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Other Snacks > Nutritional Snacks/Trail Mixes
Name:
If you are in-market for health insurance, which insurance providers are you interested in? > Blue Cross Blue Shield
Category:
Health Insurance
Insurance
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in insurance-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Insurance > Health Insurance > Psychographics/Survey > If you are in-market for health insurance, which insurance providers are you interested in? > Blue Cross Blue Shield
Name:
How important is fast and efficient service when choosing a fast food restaurant? > Very important
Category:
Psychographics/Survey
QSR (Fast Food) Restaurants
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in dining-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > QSR (Fast Food) Restaurants > Psychographics/Survey > How important is fast and efficient service when choosing a fast food restaurant? > Very important
Name:
Apparel > Express
Category:
Apparel
Retail
Range/Size:
240M - 260M
Description:
This audience consists of Apparel purchasers for Express
Taxonomy:
Attain > Retail > Apparel > Express
Name:
Purchase > Last 24 Months
Category:
Books
Retail
Range/Size:
100M - 120M
Description:
This audience consists of Books purchasers for Music
Taxonomy:
Attain > Retail > Books > Music > Purchase > Last 24 Months
Name:
Automotive > Performance Vehicles
Category:
Brands
Retail
Range/Size:
240M - 260M
Description:
This audience consists of Brands purchasers for Automotive
Taxonomy:
Attain > Retail > Brands > Automotive > Performance Vehicles
Name:
Cough, Cold & Flu > Zicam
Category:
Products
Health & Medicine
Range/Size:
80M - 100M
Description:
People who have bought Zicam and are likely to be in-market for Cough, Cold & Flu. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Health & Medicine > Products > Medicine > Cough, Cold & Flu > Zicam
Name:
Ritz > Medium Propensity
Category:
Snacks
CPG (Consumer Packaged Goods)
Range/Size:
80M - 100M
Description:
People who have bought Ritz 1+ times and have a medium propensity to be in-market for Crackers. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Snacks > Product > Crackers > Ritz > Medium Propensity
Name:
Automotive > Oil
Category:
Past Purchase
Transaction Data
Range/Size:
200M - 220M
Description:
This audience consists of Past Purchase purchasers for Automotive
Taxonomy:
Attain > Transaction Data > Past Purchase > Automotive > Oil
Name:
Domestic Travel > Use a charter or private plane for a domestic trip (Financial)
Category:
Attitude and Behavior Propensities
Interest & Intent
Range/Size:
200M - 220M
Description:
This audience consists of Attitude and Behavior Propensities purchasers for Domestic Travel
Taxonomy:
Attain > Interest & Intent > Attitude and Behavior Propensities > Domestic Travel > Use a charter or private plane for a domestic trip (Financial)
Name:
What category of Super Bowl ads are you typically most interested in? > Technology
Category:
Sports
Seasonal
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in sports-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Seasonal > Sports > Interest > Football > Psychographics/Survey > What category of Super Bowl ads are you typically most interested in? > Technology
Name:
Soft Drinks > Mtn Dew (Pepsi Cola Co/Div Pepsico Inc)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Deterministic Purchasers purchasers for Beverages
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Beverages > Soft Drinks > Mtn Dew (Pepsi Cola Co/Div Pepsico Inc)
Name:
Vehicle Model > Hyundai Sonata
Category:
Vehicle Model
Automotive
Range/Size:
180M - 200M
Description:
This audience consists of Vehicle Model purchasers for Hyundai Sonata
Taxonomy:
Attain > Automotive > Vehicle Model > Hyundai Sonata
Name:
Entertainment > History/Military
Category:
History/Military
Entertainment
Range/Size:
100M - 120M
Description:
This audience consists of History/Military purchasers
Taxonomy:
Attain > Entertainment > History/Military
Name:
Pet Food > Fz/Rfg Dog Food
Category:
Optimized for TV
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Optimized for TV purchasers for Pet Food
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Optimized for TV > Pet Food > Fz/Rfg Dog Food
Name:
Branded Prescription Preference Consumers > Highly Likely
Category:
Branded Prescription Preference Consumers
Health & Medicine
Range/Size:
260M - 280M
Description:
This audience consists of Branded Prescription Preference Consumers purchasers for Highly Likely
Taxonomy:
Attain > Health & Medicine > Branded Prescription Preference Consumers > Highly Likely
Name:
Greek/Middle Eastern Dining Enthusiasts > Likely
Category:
Food & Drink
Dining
Range/Size:
220M - 240M
Description:
This audience consists of Food & Drink purchasers for Greek/Middle Eastern Dining Enthusiasts
Taxonomy:
Attain > Dining > Food & Drink > Greek/Middle Eastern Dining Enthusiasts > Likely

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