Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Ownership-Vehicle Age > Purchased in last 0-6 months
Category:
Ownership-Vehicle Age
Automotive
Range/Size:
200M - 220M
Description:
This audience consists of Ownership-Vehicle Age purchasers for Purchased in last 0-6 months
Taxonomy:
Attain > Automotive > Ownership-Vehicle Age > Purchased in last 0-6 months
Name:
Organizations > Charitable Causes
Category:
Organizations
Interest & Intent
Range/Size:
220M - 240M
Description:
This audience consists of Organizations purchasers for Charitable Causes
Taxonomy:
Attain > Interest & Intent > Organizations > Charitable Causes
Name:
Makes > Toyota
Category:
In-Market
Automotive
Range/Size:
60M - 80M
Description:
People who have owned a Toyota in the past and are in market for a new car in the next 6 months. This deterministic behavior is seen in actual self-reported behavior captured in our consumer facing application, Klover.
Taxonomy:
Attain > Automotive > In-Market > Makes > Toyota
Name:
Toys & Games > Vtech Toys
Category:
Toys & Games
Interest & Intent
Range/Size:
240M - 260M
Description:
This audience consists of Toys & Games purchasers for Vtech Toys
Taxonomy:
Attain > Interest & Intent > Toys & Games > Vtech Toys
Name:
Executive Title > IT/Technical
Category:
Executive Title
B2B
Range/Size:
120M - 140M
Description:
This audience consists of Executive Title purchasers for IT/Technical
Taxonomy:
Attain > B2B > Executive Title > IT/Technical
Name:
Pancake > Kellogg's Eggo (Kellogg Company)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
220M - 240M
Description:
This audience consists of Deterministic Purchasers purchasers for Prepared Foods
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Prepared Foods > Pancake > Kellogg's Eggo (Kellogg Company)
Name:
Which of the following rewards apps do you use? > Dosh
Category:
Psychographics/Survey
Personal Finance
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in personal finance-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Personal Finance > Psychographics/Survey > Which of the following rewards apps do you use? > Dosh
Name:
Superstores > Walmart
Category:
Superstores
Retail
Range/Size:
100M - 120M
Description:
People who have made purchases with Walmart and are likely to be in-market for Superstores. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Superstores > Walmart
Name:
Fresh Food Purchasers > Highly Likely
Category:
Food & Cooking
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Food & Cooking purchasers for Fresh Food Purchasers
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Food & Cooking > Fresh Food Purchasers > Highly Likely
Name:
Congressional District > Massachusetts-07
Category:
State Political Districts
Politics
Range/Size:
280M - 300M
Description:
This audience consists of State Political Districts purchasers for Massachusetts
Taxonomy:
Attain > Politics > State Political Districts > Massachusetts > Congressional District > Massachusetts-07
Name:
Consumer Technology > Traditional Mass Merchandise Store
Category:
Consumer Technology
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Consumer Technology purchasers for Traditional Mass Merchandise Store
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Consumer Technology > Traditional Mass Merchandise Store
Name:
Apparel & Accessories > Dolce & Gabbana
Category:
Brands
Retail
Range/Size:
220M - 240M
Description:
This audience consists of Brands purchasers for Apparel & Accessories
Taxonomy:
Attain > Retail > Brands > Apparel & Accessories > Dolce & Gabbana
Name:
Adults with Children by Age Range and Gender > Male child 11-15
Category:
Adults with Children by Age Range and Gender
Demographic
Range/Size:
200M - 220M
Description:
This audience consists of Adults with Children by Age Range and Gender purchasers for Male child 11-15
Taxonomy:
Attain > Demographic > Adults with Children by Age Range and Gender > Male child 11-15
Name:
Visits > High End Furniture Shopper
Category:
Visits
Transaction Data
Range/Size:
260M - 280M
Description:
This audience consists of Visits purchasers for High End Furniture Shopper
Taxonomy:
Attain > Transaction Data > Visits > High End Furniture Shopper
Name:
Do You Currently Own a Pet > Yes
Category:
Pets
Demographic
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in demographic-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Demographic > Pets > Do You Currently Own a Pet > Yes
Name:
Retail > Department Stores Online Buyer
Category:
Department Stores Online Buyer
Retail
Range/Size:
-
Description:
This audience consists of Department Stores Online Buyer purchasers
Taxonomy:
Attain > Retail > Department Stores Online Buyer
Name:
Memberships > Instacart Membership
Category:
Memberships
General Services
Range/Size:
100M - 120M
Description:
People who have made purchases with Instacart Membership and are likely to be in-market for Memberships. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > General Services > Memberships > Instacart Membership
Name:
Vehicle Model > Toyota Tundra
Category:
Vehicle Model
Automotive
Range/Size:
180M - 200M
Description:
This audience consists of Vehicle Model purchasers for Toyota Tundra
Taxonomy:
Attain > Automotive > Vehicle Model > Toyota Tundra
Name:
In Market-Make and Models > Ford Escape
Category:
In Market-Make and Models
Automotive
Range/Size:
100M - 120M
Description:
This audience consists of In Market-Make and Models purchasers for Ford Escape
Taxonomy:
Attain > Automotive > In Market-Make and Models > Ford Escape
Name:
Bleach > Clorox (The Clorox Company)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Deterministic Purchasers purchasers for Laundry Care
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Laundry Care > Bleach > Clorox (The Clorox Company)
Name:
Beauty & Cosmetics > L.A. Colors
Category:
Beauty & Cosmetics
Interest & Intent
Range/Size:
260M - 280M
Description:
This audience consists of Beauty & Cosmetics purchasers for L.A. Colors
Taxonomy:
Attain > Interest & Intent > Beauty & Cosmetics > L.A. Colors
Name:
Likely Home Hair Conditioner Type > Leave-In Conditioner
Category:
Beauty
Personal Care
Range/Size:
140M - 160M
Description:
This audience consists of Beauty purchasers for Likely Home Hair Conditioner Type
Taxonomy:
Attain > Personal Care > Beauty > Likely Home Hair Conditioner Type > Leave-In Conditioner
Name:
Crest > High Propensity
Category:
Products
Personal Care
Range/Size:
80M - 100M
Description:
People who have bought Crest 2-5+ times and have a high propensity to be in-market for Toothpaste. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Personal Care > Products > Oral Care > Toothpaste > Crest > High Propensity
Name:
CPG (Consumer Packaged Goods) > Jellies/Jams
Category:
Jellies/Jams
CPG (Consumer Packaged Goods)
Range/Size:
180M - 200M
Description:
This audience consists of Jellies/Jams purchasers
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Jellies/Jams
Name:
Household Income (HHI) > $50,000-$59,999
Category:
Household Income (HHI)
Demographic
Range/Size:
180M - 200M
Description:
This audience consists of Household Income (HHI) purchasers for $50,000-$59,999
Taxonomy:
Attain > Demographic > Household Income (HHI) > $50,000-$59,999
