Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Doritos > Medium Propensity
Category:
Snacks
CPG (Consumer Packaged Goods)
Range/Size:
80M - 100M
Description:
People who have bought Doritos 1+ times and have a medium propensity to be in-market for Chips. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Snacks > Product > Chips > Doritos > Medium Propensity
Name:
Olympics > Watching Behavior
Category:
Olympics
Seasonal
Range/Size:
100M - 120M
Description:
People who have Self declared interest for watching the Olympics. This activity is seen in actual surveys captured in our consumer-facing applications.
Taxonomy:
Attain > Seasonal > Olympics > Watching Behavior
Name:
Edge > High Propensity
Category:
Beauty Supplies
Retail
Range/Size:
80M - 100M
Description:
People who have bought Edge 2-5+ times and have a high propensity to be in-market for Beauty Supplies. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Beauty Supplies > Edge > High Propensity
Name:
Product > Hot Sauce
Category:
Condiments, Sauces & Spreads
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Condiments, Sauces & Spreads > Product > Hot Sauce
Name:
Frequent Buyers > Last 12 Months
Category:
Non Alcoholic Beverage
CPG (Consumer Packaged Goods)
Range/Size:
60M - 80M
Description:
People who have purchased Sprite 2-5x in the last 12 months indicating a high propensity to purchase Sprite and similar products. This self-declared behavior is seen in actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Non Alcoholic Beverage > Soft drink > Coca-Cola Brands > Sprite > Frequent Buyers > Last 12 Months
Name:
Financial Services > Northwestern Mutual
Category:
Financial Services
Interest & Intent
Range/Size:
200M - 220M
Description:
This audience consists of Financial Services purchasers for Northwestern Mutual
Taxonomy:
Attain > Interest & Intent > Financial Services > Northwestern Mutual
Name:
Luxury/Prestige Beauty > Color Wow
Category:
Luxury/Prestige Beauty
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Luxury/Prestige Beauty purchasers for Color Wow
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Luxury/Prestige Beauty > Color Wow
Name:
Attitude and Behavior Propensities > Fitness Warriors
Category:
Interest & Intent
Demographic
Range/Size:
240M - 260M
Description:
This audience consists of Interest & Intent purchasers for Attitude and Behavior Propensities
Taxonomy:
Attain > Demographic > Interest & Intent > Attitude and Behavior Propensities > Fitness Warriors
Name:
Corn Snacks (No Tortilla Chips) > Popcorners
Category:
Salty Snacks
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Salty Snacks purchasers for Corn Snacks (No Tortilla Chips)
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Salty Snacks > Corn Snacks (No Tortilla Chips) > Popcorners
Name:
CPG (Consumer Packaged Goods) > Mangoes
Category:
Mangoes
CPG (Consumer Packaged Goods)
Range/Size:
300M - 320M
Description:
This audience consists of Mangoes purchasers
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Mangoes
Name:
Beauty > Fragrance
Category:
Beauty
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have purchased Fragrance and are likely to be in-market for Beauty category. this activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Beauty > Fragrance
Name:
Optimized for TV > Outdoor/Lawn Fertilizer/Weed Killer
Category:
Optimized for TV
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Optimized for TV purchasers for Outdoor/Lawn Fertilizer/Weed Killer
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Optimized for TV > Outdoor/Lawn Fertilizer/Weed Killer
Name:
Likely Retailer Type > Mass Merchant
Category:
Retail
Retail
Range/Size:
200M - 220M
Description:
This audience consists of Retail purchasers for Apparel
Taxonomy:
Attain > Retail > Retail > Apparel > Likely Retailer Type > Mass Merchant
Name:
Likely Juice/Non-Carbonated Beverage > V8 Fusion Energy
Category:
Beverage
CPG (Consumer Packaged Goods)
Range/Size:
220M - 240M
Description:
This audience consists of Beverage purchasers for Likely Juice/Non-Carbonated Beverage
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Beverage > Likely Juice/Non-Carbonated Beverage > V8 Fusion Energy
Name:
Movies > Comedy & Romantic Comedy Movie Lovers Model
Category:
Movies
Interest & Intent
Range/Size:
300M - 320M
Description:
This audience consists of Movies purchasers for Comedy & Romantic Comedy Movie Lovers Model
Taxonomy:
Attain > Interest & Intent > Movies > Comedy & Romantic Comedy Movie Lovers Model
Name:
Mercedes-Benz > SL63
Category:
Likely In-Market Propensities
Automotive
Range/Size:
260M - 280M
Description:
This audience consists of Likely In-Market Propensities purchasers for Mercedes-Benz
Taxonomy:
Attain > Automotive > Likely In-Market Propensities > Mercedes-Benz > SL63
Name:
Likely To Use Dealer Service > Highly Likely
Category:
Likely To Use Dealer Service
Automotive
Range/Size:
200M - 220M
Description:
This audience consists of Likely To Use Dealer Service purchasers for Highly Likely
Taxonomy:
Attain > Automotive > Likely To Use Dealer Service > Highly Likely
Name:
Likely Brand > Pacific (Financial)
Category:
Life Insurance
General Services
Range/Size:
200M - 220M
Description:
This audience consists of Life Insurance purchasers for Likely Brand
Taxonomy:
Attain > General Services > Life Insurance > Likely Brand > Pacific (Financial)
Name:
Entertainment > Film, Theatre & Fashion
Category:
Film, Theatre & Fashion
Entertainment
Range/Size:
240M - 260M
Description:
This audience consists of Film, Theatre & Fashion purchasers
Taxonomy:
Attain > Entertainment > Film, Theatre & Fashion
Name:
In the next 6 months, which major purchase are you most likely to make? > Home Renovations
Category:
Psychographics/Survey
Life Events
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers participating in or planning for major life events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Life Events > Psychographics/Survey > In the next 6 months, which major purchase are you most likely to make? > Home Renovations
Name:
In Market-Make and Models > Tesla Model Y
Category:
In Market-Make and Models
Automotive
Range/Size:
280M - 300M
Description:
This audience consists of In Market-Make and Models purchasers for Tesla Model Y
Taxonomy:
Attain > Automotive > In Market-Make and Models > Tesla Model Y
Name:
Dodge > Viper
Category:
Likely In-Market Propensities
Automotive
Range/Size:
120M - 140M
Description:
This audience consists of Likely In-Market Propensities purchasers for Dodge
Taxonomy:
Attain > Automotive > Likely In-Market Propensities > Dodge > Viper
Name:
Salad Dressing > Asian
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Deterministic Purchasers purchasers for Salad Dressing
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Salad Dressing > Asian
Name:
Heating & Cooling > Heaters
Category:
Home Improvement
Retail
Range/Size:
100M - 120M
Description:
People who have made purchases in Heaters and are likely to be in-market for Heating & Cooling products. This audience is interested in a device for raising the temperature in a specific space, suggesting they may live in a cold climate, need supplemental heating in certain areas of their home, or are looking for portable heating solutions.
Taxonomy:
Attain > Retail > Home Improvement > Product > Heating & Cooling > Heaters
Name:
Entertainment > Collectibles - General
Category:
Collectibles - General
Entertainment
Range/Size:
200M - 220M
Description:
This audience consists of Collectibles - General purchasers
Taxonomy:
Attain > Entertainment > Collectibles - General
