Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Travel > Discount Travel
Category:
Discount Travel
Travel
Range/Size:
200M - 220M
Description:
This audience consists of Discount Travel purchasers
Taxonomy:
Attain > Travel > Discount Travel
Name:
Laundry Care > Post Wash Treatments
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Deterministic Purchasers purchasers for Laundry Care
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Laundry Care > Post Wash Treatments
Name:
Volvo > C30
Category:
Likely In-Market Propensities
Automotive
Range/Size:
120M - 140M
Description:
This audience consists of Likely In-Market Propensities purchasers for Volvo
Taxonomy:
Attain > Automotive > Likely In-Market Propensities > Volvo > C30
Name:
Frozen Fish/Seafood > Gortons
Category:
Seafood - Frozen
CPG (Consumer Packaged Goods)
Range/Size:
180M - 200M
Description:
This audience consists of Seafood - Frozen purchasers for Frozen Fish/Seafood
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Seafood - Frozen > Frozen Fish/Seafood > Gortons
Name:
Overdraft Protection > Acquired Last 12 Months
Category:
Likely Bank Account and Services
Personal Finance
Range/Size:
120M - 140M
Description:
This audience consists of Likely Bank Account and Services purchasers for Overdraft Protection
Taxonomy:
Attain > Personal Finance > Likely Bank Account and Services > Overdraft Protection > Acquired Last 12 Months
Name:
Likely Retailer > Marshalls
Category:
Retail
Retail
Range/Size:
300M - 320M
Description:
This audience consists of Retail purchasers for Apparel
Taxonomy:
Attain > Retail > Retail > Apparel > Likely Retailer > Marshalls
Name:
Vehicle Model > Chrysler Town & Country
Category:
Vehicle Model
Automotive
Range/Size:
120M - 140M
Description:
This audience consists of Vehicle Model purchasers for Chrysler Town & Country
Taxonomy:
Attain > Automotive > Vehicle Model > Chrysler Town & Country
Name:
In Market-Make and Models > BMW 5 Series
Category:
In Market-Make and Models
Automotive
Range/Size:
200M - 220M
Description:
This audience consists of In Market-Make and Models purchasers for BMW 5 Series
Taxonomy:
Attain > Automotive > In Market-Make and Models > BMW 5 Series
Name:
How did prices impact your Amazon Early Access Prime Day purchases? > Spent more than expected
Category:
Psychographics/Survey
Purchase Behavior
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in purchase behavior-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Purchase Behavior > Psychographics/Survey > How did prices impact your Amazon Early Access Prime Day purchases? > Spent more than expected
Name:
Toys > Play Day
Category:
Toys
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Toys purchasers for Play Day
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Toys > Play Day
Name:
Nerds > High Propensity
Category:
Candy
CPG (Consumer Packaged Goods)
Range/Size:
80M - 100M
Description:
People who have bought Nerds 2-5+ times and have a high propensity to be in-market for Gummy & Chewy Candy. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Candy > Product > Gummy & Chewy Candy > Nerds > High Propensity
Name:
Vehicle Mileage > 200,001 - 210,000 miles
Category:
Vehicle Mileage
Automotive
Range/Size:
220M - 240M
Description:
This audience consists of Vehicle Mileage purchasers for 200,001 - 210,000 miles
Taxonomy:
Attain > Automotive > Vehicle Mileage > 200,001 - 210,000 miles
Name:
Toys & Games > Vtech Toys
Category:
Toys & Games
Interest & Intent
Range/Size:
240M - 260M
Description:
This audience consists of Toys & Games purchasers for Vtech Toys
Taxonomy:
Attain > Interest & Intent > Toys & Games > Vtech Toys
Name:
Likely Television Channel > CMT
Category:
Likely Radio Format
Interest & Intent
Range/Size:
220M - 240M
Description:
This audience consists of Likely Radio Format purchasers for Likely Television Channel
Taxonomy:
Attain > Interest & Intent > Likely Radio Format > Likely Television Channel > CMT
Name:
Beauty & Cosmetics > Artistry
Category:
Beauty & Cosmetics
Interest & Intent
Range/Size:
120M - 140M
Description:
This audience consists of Beauty & Cosmetics purchasers for Artistry
Taxonomy:
Attain > Interest & Intent > Beauty & Cosmetics > Artistry
Name:
QSR (Fast Food) Restaurants > Taco Bell
Category:
QSR (Fast Food) Restaurants
Dining
Range/Size:
140M - 160M
Description:
People who have made purchases at Taco Bell and are likely to be in-market for fast food chains. This self-declared behavior is seen in actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > Dining > QSR (Fast Food) Restaurants > Taco Bell
Name:
CPG (Consumer Packaged Goods) > Beauty
Category:
Beauty
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have purchases in the Beauty category. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Beauty
Name:
Travel Propensity > Vacation in Mexico within 12 months
Category:
Attitude and Behavior Propensities
Interest & Intent
Range/Size:
260M - 280M
Description:
This audience consists of Attitude and Behavior Propensities purchasers for Travel Propensity
Taxonomy:
Attain > Interest & Intent > Attitude and Behavior Propensities > Travel Propensity > Vacation in Mexico within 12 months
Name:
Entertainment > Classical Music or Opera Performances
Category:
Classical Music or Opera Performances
Entertainment
Range/Size:
260M - 280M
Description:
This audience consists of Classical Music or Opera Performances purchasers
Taxonomy:
Attain > Entertainment > Classical Music or Opera Performances
Name:
Entertainment > Streaming/Video/Audio/CTV/Cable TV: Streaming Video: Brand Netflix
Category:
Retail Shoppers: Purchase Based
Retail
Range/Size:
260M - 280M
Description:
This audience consists of Retail Shoppers: Purchase Based purchasers for Entertainment
Taxonomy:
Attain > Retail > Retail Shoppers: Purchase Based > Entertainment > Streaming/Video/Audio/CTV/Cable TV: Streaming Video: Brand Netflix
Name:
Home Health Care > Diabetes Management
Category:
Home Health Care
Health & Medicine
Range/Size:
100M - 120M
Description:
People who have purchased Diabetes Management and are likely to be in-market for Home Health Care. this activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Health & Medicine > Home Health Care > Diabetes Management
Name:
Restaurants > Scooter's Coffee
Category:
Brands
Retail
Range/Size:
120M - 140M
Description:
This audience consists of Brands purchasers for Restaurants
Taxonomy:
Attain > Retail > Brands > Restaurants > Scooter's Coffee
Name:
What types of food and beverages do you purchase for holiday celebrations? > Alcoholic beverages
Category:
Holiday
Seasonal
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in holiday-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Seasonal > Holiday > Food > Holiday Recipes > Psychographics/Survey > What types of food and beverages do you purchase for holiday celebrations? > Alcoholic beverages
Name:
Kikkoman > Medium Propensity
Category:
Food
CPG (Consumer Packaged Goods)
Range/Size:
80M - 100M
Description:
People who have bought Kikkoman 1+ times and have a medium propensity to be in-market for Sauces & Condiments. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Food > Sauces & Condiments > Brand > Kikkoman > Medium Propensity
Name:
Fruit Alcoholic Beverage Drinkers > Likely
Category:
Food & Drink
CPG (Consumer Packaged Goods)
Range/Size:
160M - 180M
Description:
This audience consists of Food & Drink purchasers for Fruit Alcoholic Beverage Drinkers
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Food & Drink > Fruit Alcoholic Beverage Drinkers > Likely
