Attain Audiences

Powered by live, fully permissioned transaction data, Attain Audiences are precise,
privacy-safe and built to drive sales outcomes.

pubmaticOpenXLive Rampthe trade Deskyahoo!Google Display & Video 360MetatiktokpubmaticOpenXLive Rampthe trade Deskyahoo!Google Display & Video 360

Pre-built Audiences for Instant Activation

Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.

the trad desk
LiveRamp
OpenX
PubMatic
Yahoo
Google Display & Video 360
Meta
TikTok
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Rodeway Inn > Recent
Category:
Hotel
Travel
Range/Size:
140M - 160M
Description:
This audience consists of Hotel purchasers for Choice Hotels Chain
Taxonomy:
Attain > Travel > Hotel > Choice Hotels Chain > Rodeway Inn > Recent
Name:
Did you make an unplanned purchase during Amazon Early Access Prime Day? > Yes
Category:
Psychographics/Survey
Purchase Behavior
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in purchase behavior-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Purchase Behavior > Psychographics/Survey > Did you make an unplanned purchase during Amazon Early Access Prime Day? > Yes
Name:
Personal Care & Hygiene > Hair Care
Category:
Brands
Retail
Range/Size:
260M - 280M
Description:
This audience consists of Brands purchasers for Personal Care & Hygiene
Taxonomy:
Attain > Retail > Brands > Personal Care & Hygiene > Hair Care
Name:
Ad Viewing > Find advertising on TV repetitive
Category:
Attitude and Behavior Propensities
Interest & Intent
Range/Size:
200M - 220M
Description:
This audience consists of Attitude and Behavior Propensities purchasers for Ad Viewing
Taxonomy:
Attain > Interest & Intent > Attitude and Behavior Propensities > Ad Viewing > Find advertising on TV repetitive
Name:
What is most important to you when grocery shopping for school lunches? > Nutritional value and health benefits
Category:
Psychographics/Survey
Retail
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in grocery-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Retail > Psychographics/Survey > What is most important to you when grocery shopping for school lunches? > Nutritional value and health benefits
Name:
Vaseline > Medium Propensity
Category:
Hair & Beauty
Personal Care
Range/Size:
80M - 100M
Description:
People who have bought Vaseline 1+ times and have a medium propensity to be in-market for Skin Care and Treatment Brands. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Personal Care > Hair & Beauty > Skin Care and Treatment Brands > Vaseline > Medium Propensity
Name:
Restaurants > Chipotle
Category:
Restaurants
Interest & Intent
Range/Size:
240M - 260M
Description:
This audience consists of Restaurants purchasers for Chipotle
Taxonomy:
Attain > Interest & Intent > Restaurants > Chipotle
Name:
Food/Drug > Chocolate/Candy-Eat Most-M&MS
Category:
Product Potential
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Product Potential purchasers for Food/Drug
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Product Potential > Food/Drug > Chocolate/Candy-Eat Most-M&MS
Name:
Likely Brand > United
Category:
Airlines
Travel
Range/Size:
180M - 200M
Description:
This audience consists of Airlines purchasers for Likely Brand
Taxonomy:
Attain > Travel > Airlines > Likely Brand > United
Name:
Does social media influence your QSR purchase behavior? > Yes, frequently
Category:
Psychographics/Survey
QSR (Fast Food) Restaurants
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in dining-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > QSR (Fast Food) Restaurants > Psychographics/Survey > Does social media influence your QSR purchase behavior? > Yes, frequently
Name:
Likely Streaming Radio > Instagram
Category:
Likely Television Channel
Interest & Intent
Range/Size:
280M - 300M
Description:
This audience consists of Likely Television Channel purchasers for Likely Streaming Radio
Taxonomy:
Attain > Interest & Intent > Likely Television Channel > Likely Streaming Radio > Instagram
Name:
CPG (Consumer Packaged Goods) > WEIS MARKETS
Category:
WEIS MARKETS
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of WEIS MARKETS purchasers
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > WEIS MARKETS
Name:
Fmb/Cider/Seltzer > Mike's Hard Lemonade (Mike's Hard Lemonade Co)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Deterministic Purchasers purchasers for Beer/Fmb/Cider/Seltzer
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Beer/Fmb/Cider/Seltzer > Fmb/Cider/Seltzer > Mike's Hard Lemonade (Mike's Hard Lemonade Co)
Name:
Playground Equipment > Backyard Discovery
Category:
Toys
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Toys purchasers for Playground Equipment
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Toys > Playground Equipment > Backyard Discovery
Name:
Likely Attitude or Behavior > I Have A Great Deal Of Knowledge/Experience In Real Estate (Financial)
Category:
Likely Attitude or Behavior
Interest & Intent
Range/Size:
140M - 160M
Description:
This audience consists of Likely Attitude or Behavior purchasers for I Have A Great Deal Of Knowledge/Experience In Real Estate (Financial)
Taxonomy:
Attain > Interest & Intent > Likely Attitude or Behavior > I Have A Great Deal Of Knowledge/Experience In Real Estate (Financial)
Name:
Joes Crab Shack > Recent
Category:
Casual Restaurants
Dining
Range/Size:
240M - 260M
Description:
This audience consists of Casual Restaurants purchasers for Joes Crab Shack
Taxonomy:
Attain > Dining > Casual Restaurants > Joes Crab Shack > Recent
Name:
Revolving Bank Card Balance Range > Moderately High Balance
Category:
ZIP+4 Aggregate
Personal Finance
Range/Size:
180M - 200M
Description:
This audience consists of ZIP+4 Aggregate purchasers for Revolving Bank Card Balance Range
Taxonomy:
Attain > Personal Finance > ZIP+4 Aggregate > Revolving Bank Card Balance Range > Moderately High Balance
Name:
Beverage Categories > Nutritional Beverage Categories
Category:
Beverage Categories
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have made purchased Nutritional Beverage Categories and are likely to be in-market for Beverage Categories. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Beverage Categories > Nutritional Beverage Categories
Name:
Likely Discretionary Spending on Domestic Travel (B) > Greater than $20,000
Category:
Likely Discretionary Spending on Domestic Travel (B)
Travel
Range/Size:
200M - 220M
Description:
This audience consists of Likely Discretionary Spending on Domestic Travel (B) purchasers for Greater than $20,000
Taxonomy:
Attain > Travel > Likely Discretionary Spending on Domestic Travel (B) > Greater than $20,000
Name:
Shoppers All Channels > Education and Early Learning
Category:
Purchase Predictors
Retail
Range/Size:
200M - 220M
Description:
This audience consists of Purchase Predictors purchasers for Shoppers All Channels
Taxonomy:
Attain > Retail > Purchase Predictors > Shoppers All Channels > Education and Early Learning
Name:
Likely Purchase Vehicle Segment > New Regular Wagon
Category:
Likely Purchase Vehicle Segment
Automotive
Range/Size:
200M - 220M
Description:
This audience consists of Likely Purchase Vehicle Segment purchasers for New Regular Wagon
Taxonomy:
Attain > Automotive > Likely Purchase Vehicle Segment > New Regular Wagon
Name:
Restaurants > Domino's Pizza
Category:
Restaurants
Interest & Intent
Range/Size:
300M - 320M
Description:
This audience consists of Restaurants purchasers for Domino's Pizza
Taxonomy:
Attain > Interest & Intent > Restaurants > Domino's Pizza
Name:
CPG (Consumer Packaged Goods) > RITE AID PHARMACY
Category:
RITE AID PHARMACY
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of RITE AID PHARMACY purchasers
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > RITE AID PHARMACY
Name:
Events > GRAMMY Awards (Award Shows)
Category:
Events
Interest & Intent
Range/Size:
140M - 160M
Description:
This audience consists of Events purchasers for GRAMMY Awards (Award Shows)
Taxonomy:
Attain > Interest & Intent > Events > GRAMMY Awards (Award Shows)
Name:
Olay > High Propensity
Category:
Hair & Beauty
Personal Care
Range/Size:
100M - 120M
Description:
People who have bought Olay 2-5+ times and have a high propensity to be in-market for Skin Care and Treatment Brands. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Personal Care > Hair & Beauty > Skin Care and Treatment Brands > Olay > High Propensity

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