Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Democrat > No Children in Household
Category:
Political Affiliation
Politics
Range/Size:
20M - 40M
Description:
People who are likely to be Democrat and have no children in the household. This deterministic behavior is seen in actual self-reported behavior captured in our consumer facing application, Klover.
Taxonomy:
Attain > Politics > Political Affiliation > Democrat > No Children in Household
Name:
Hotel Preference > Best Western
Category:
Hotel Preference
Travel
Range/Size:
200M - 220M
Description:
This audience consists of Hotel Preference purchasers for Best Western
Taxonomy:
Attain > Travel > Hotel Preference > Best Western
Name:
Fishing Equipment > Rod & Reel Combos
Category:
Sporting Goods
Retail
Range/Size:
100M - 120M
Description:
People who have made purchases in Rod & Reel Combos are likely to be in-market for Fishing Equipment. This activity is seen in actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > Retail > Sporting Goods > Fishing Equipment > Rod & Reel Combos
Name:
Specialty Beverage Syrup > Torani (R Torre & Co)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Deterministic Purchasers purchasers for Beverage Enhancers
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Beverage Enhancers > Specialty Beverage Syrup > Torani (R Torre & Co)
Name:
Sharing Economy > Gig work as a stylist or beautician
Category:
Attitude and Behavior Propensities
Interest & Intent
Range/Size:
200M - 220M
Description:
This audience consists of Attitude and Behavior Propensities purchasers for Sharing Economy
Taxonomy:
Attain > Interest & Intent > Attitude and Behavior Propensities > Sharing Economy > Gig work as a stylist or beautician
Name:
Food & Beverage > Canned Goods/Non-Perishable Items
Category:
Food & Beverage
Interest & Intent
Range/Size:
260M - 280M
Description:
This audience consists of Food & Beverage purchasers for Canned Goods/Non-Perishable Items
Taxonomy:
Attain > Interest & Intent > Food & Beverage > Canned Goods/Non-Perishable Items
Name:
Scooter Enthusiasts > Highly Likely
Category:
Scooter Enthusiasts
Interest & Intent
Range/Size:
240M - 260M
Description:
This audience consists of Scooter Enthusiasts purchasers for Highly Likely
Taxonomy:
Attain > Interest & Intent > Scooter Enthusiasts > Highly Likely
Name:
Ethnicity > Hispanic
Category:
Ethnicity
Demographic
Range/Size:
240M - 260M
Description:
This audience consists of Ethnicity purchasers for Hispanic
Taxonomy:
Attain > Demographic > Ethnicity > Hispanic
Name:
In Market-Make and Models > GMC Acadia
Category:
In Market-Make and Models
Automotive
Range/Size:
200M - 220M
Description:
This audience consists of In Market-Make and Models purchasers for GMC Acadia
Taxonomy:
Attain > Automotive > In Market-Make and Models > GMC Acadia
Name:
Fabric Softener Liquid Concentrate > Ultra Downy
Category:
Optimized for TV
CPG (Consumer Packaged Goods)
Range/Size:
220M - 240M
Description:
This audience consists of Optimized for TV purchasers for Fabric Softener
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Optimized for TV > Fabric Softener > Fabric Softener Liquid Concentrate > Ultra Downy
Name:
Party Supplies > Party Hats
Category:
Party, Gifts & Cards
Retail
Range/Size:
100M - 120M
Description:
People who have purchased Party Hats and are likely to be in-market for Party, Gifts & Cards. this activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Party, Gifts & Cards > Party Supplies > Party Hats
Name:
Product > Salsa, Dips & Spreads
Category:
Snacks
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Snacks > Product > Salsa, Dips & Spreads
Name:
Liquid Tea > Guayaki (Guayaki Sustainable Rainforest Products)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Deterministic Purchasers purchasers for Beverages
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Beverages > Liquid Tea > Guayaki (Guayaki Sustainable Rainforest Products)
Name:
Generations in Household > 1 Generation - 1 Adult
Category:
Household Size
Demographic
Range/Size:
180M - 200M
Description:
This audience consists of Household Size purchasers for Generations in Household
Taxonomy:
Attain > Demographic > Household Size > Generations in Household > 1 Generation - 1 Adult
Name:
Aerosol Whipped Toppings > Reddi Wip
Category:
Whipped Toppings - Refrigerated
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Whipped Toppings - Refrigerated purchasers for Aerosol Whipped Toppings
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Whipped Toppings - Refrigerated > Aerosol Whipped Toppings > Reddi Wip
Name:
Transportation > Public Transit
Category:
Past Purchases
Transaction Data
Range/Size:
40M - 60M
Description:
A segment comprised of people who have public transit transactions based on first-party deterministic purchase data.
Taxonomy:
Attain > Transaction Data > Past Purchases > Transportation > Public Transit
Name:
Chocolate Candy Box/Bag/Bar < 3.5Oz > M&M
Category:
Chocolate Candy
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Chocolate Candy purchasers for Chocolate Candy Box/Bag/Bar < 3.5Oz
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Chocolate Candy > Chocolate Candy Box/Bag/Bar < 3.5Oz > M&M
Name:
Discount & Dollar Stores > Family Dollar
Category:
Location + Purchase
Transaction Data
Range/Size:
240M - 260M
Description:
This audience consists of Location + Purchase purchasers for Discount & Dollar Stores
Taxonomy:
Attain > Transaction Data > Location + Purchase > Discount & Dollar Stores > Family Dollar
Name:
Year Home Built > 1960-1969
Category:
Home & Real Estate
Demographic
Range/Size:
160M - 180M
Description:
This audience consists of Home & Real Estate purchasers for Year Home Built
Taxonomy:
Attain > Demographic > Home & Real Estate > Year Home Built > 1960-1969
Name:
Chocolate > M&M Mars Snickers (Mars Incorporated)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Deterministic Purchasers purchasers for Candy, Gum, Mints
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Candy, Gum, Mints > Chocolate > M&M Mars Snickers (Mars Incorporated)
Name:
Parking > Lanier Parking
Category:
Parking
Transportation
Range/Size:
60M - 80M
Description:
People who have made purchases with Lanier Parking and are likely to be in-market for Parking Services. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Transportation > Parking > Lanier Parking
Name:
Mt. Olive > High Propensity
Category:
Food
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have bought Mt. Olive 2-5+ times and have a high propensity to be in-market for Sauces & Condiments. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Food > Sauces & Condiments > Brand > Mt. Olive > High Propensity
Name:
Education > Finance
Category:
Education
Personal Finance
Range/Size:
120M - 140M
Description:
This audience consists of Education purchasers for Finance
Taxonomy:
Attain > Personal Finance > Education > Finance
Name:
Year of Birth > 1982
Category:
Age
Demographic
Range/Size:
280M - 300M
Description:
This audience consists of Age purchasers for Year of Birth
Taxonomy:
Attain > Demographic > Age > Year of Birth > 1982
Name:
Likely In Market Timing > Sell A Business
Category:
Likely In Market Timing
B2B
Range/Size:
180M - 200M
Description:
This audience consists of Likely In Market Timing purchasers for Sell A Business
Taxonomy:
Attain > B2B > Likely In Market Timing > Sell A Business
