Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Beauty & Cosmetics > Revlon
Category:
Beauty & Cosmetics
Interest & Intent
Range/Size:
300M - 320M
Description:
This audience consists of Beauty & Cosmetics purchasers for Revlon
Taxonomy:
Attain > Interest & Intent > Beauty & Cosmetics > Revlon
Name:
Frozen Pies > Edwards
Category:
Pies - Frozen
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Pies - Frozen purchasers for Frozen Pies
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Pies - Frozen > Frozen Pies > Edwards
Name:
Where do you usually find Halloween-themed entertainment? > Cable TV channels (e.g. AMC's FearFest)
Category:
Holidays
Seasonal
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in halloween-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Seasonal > Holidays > Halloween > Psychographics/Survey > Where do you usually find Halloween-themed entertainment? > Cable TV channels (e.g. AMC's FearFest)
Name:
Purchase Insurance via Direct Mail Response Consumers > Highly Likely
Category:
Purchase Insurance via Direct Mail Response Consumers
Insurance
Range/Size:
120M - 140M
Description:
This audience consists of Purchase Insurance via Direct Mail Response Consumers purchasers for Highly Likely
Taxonomy:
Attain > Insurance > Purchase Insurance via Direct Mail Response Consumers > Highly Likely
Name:
Fast Fashion and Trendy Clothing > Shein
Category:
Clothing & Accessories
Retail
Range/Size:
80M - 100M
Description:
People who have made purchases at Shein and are likely to be in-market for the Clothing & Accessories Category. This activity is seen in actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > Retail > Clothing & Accessories > Fast Fashion and Trendy Clothing > Shein
Name:
Music > Alternative Music
Category:
Music
Interest & Intent
Range/Size:
200M - 220M
Description:
This audience consists of Music purchasers for Alternative Music
Taxonomy:
Attain > Interest & Intent > Music > Alternative Music
Name:
Beauty & Fitness > Regular cosmetic waxing (Financial)
Category:
Spending Propensities
Retail
Range/Size:
120M - 140M
Description:
This audience consists of Spending Propensities purchasers for Beauty & Fitness
Taxonomy:
Attain > Retail > Spending Propensities > Beauty & Fitness > Regular cosmetic waxing (Financial)
Name:
Travel > Cruises: Economy-Midscale
Category:
Retail Shoppers: Purchase Based
Retail
Range/Size:
260M - 280M
Description:
This audience consists of Retail Shoppers: Purchase Based purchasers for Travel
Taxonomy:
Attain > Retail > Retail Shoppers: Purchase Based > Travel > Cruises: Economy-Midscale
Name:
Influencer > Telecom services purchases (Financial)
Category:
Attitude and Behavior Propensities
Interest & Intent
Range/Size:
200M - 220M
Description:
This audience consists of Attitude and Behavior Propensities purchasers for Influencer
Taxonomy:
Attain > Interest & Intent > Attitude and Behavior Propensities > Influencer > Telecom services purchases (Financial)
Name:
Dasani > Medium Propensity
Category:
Beverage Categories
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have bought Dasani 1+ times and have a medium propensity to be in-market for Water. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Beverage Categories > Product > Water > Dasani > Medium Propensity
Name:
In Market-Make and Models > Toyota Tundra
Category:
In Market-Make and Models
Automotive
Range/Size:
200M - 220M
Description:
This audience consists of In Market-Make and Models purchasers for Toyota Tundra
Taxonomy:
Attain > Automotive > In Market-Make and Models > Toyota Tundra
Name:
Coca Cola Classic > Frequent Buyers
Category:
Non Alcoholic Beverage
CPG (Consumer Packaged Goods)
Range/Size:
80M - 100M
Description:
People who have purchased Coca-Cola Classic 2-5x indicating a high propensity to purchase Coca-Cola Classic and similar products. This self-declared behavior is seen in actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Non Alcoholic Beverage > Soft drink > Coca-Cola Brands > Coca Cola Classic > Frequent Buyers
Name:
Tomato Paste > Contadina (Contadina Foods, Inc.)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Deterministic Purchasers purchasers for Sauce/ Gravy/ Marinade
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Sauce/ Gravy/ Marinade > Tomato Paste > Contadina (Contadina Foods, Inc.)
Name:
How did the current cost of goods and services impact your Super Bowl viewing plans? > I spent about the same amount
Category:
Sports
Seasonal
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in sports-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Seasonal > Sports > Interest > Football > Psychographics/Survey > How did the current cost of goods and services impact your Super Bowl viewing plans? > I spent about the same amount
Name:
Toilet Bowl Cleaner/Deodorizer > Clorox
Category:
Household Cleaner
CPG (Consumer Packaged Goods)
Range/Size:
180M - 200M
Description:
This audience consists of Household Cleaner purchasers for Toilet Bowl Cleaner/Deodorizer
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Household Cleaner > Toilet Bowl Cleaner/Deodorizer > Clorox
Name:
Make > Isuzu
Category:
Current Vehicle
Automotive
Range/Size:
120M - 140M
Description:
This audience consists of Current Vehicle purchasers for Make
Taxonomy:
Attain > Automotive > Current Vehicle > Make > Isuzu
Name:
Oral Electrolytes > Pedialyte (Abbott Nutrition)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Deterministic Purchasers purchasers for Baby Feeding
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Baby Feeding > Oral Electrolytes > Pedialyte (Abbott Nutrition)
Name:
Congressional District > Pennsylvania-02
Category:
State Political Districts
Politics
Range/Size:
200M - 220M
Description:
This audience consists of State Political Districts purchasers for Pennsylvania
Taxonomy:
Attain > Politics > State Political Districts > Pennsylvania > Congressional District > Pennsylvania-02
Name:
Vehicle Year > 2012
Category:
Vehicle Year
Automotive
Range/Size:
120M - 140M
Description:
This audience consists of Vehicle Year purchasers for 2012
Taxonomy:
Attain > Automotive > Vehicle Year > 2012
Name:
Purchases > Last 24 Months
Category:
Books
Retail
Range/Size:
120M - 140M
Description:
This audience consists of Books purchasers for Purchases
Taxonomy:
Attain > Retail > Books > Purchases > Last 24 Months
Name:
Which major life event did you experience in 2023? > Got a new pet
Category:
Psychographics/Survey
Life Events
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers participating in or planning for major life events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Life Events > Psychographics/Survey > Which major life event did you experience in 2023? > Got a new pet
Name:
Toothbrush/Dental Accessories > Oral Pain Relief
Category:
Toothbrush/Dental Accessories
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Toothbrush/Dental Accessories purchasers for Oral Pain Relief
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Toothbrush/Dental Accessories > Oral Pain Relief
Name:
Dry Cat Food > Meow Mix
Category:
Pet Food
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Pet Food purchasers for Dry Cat Food
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Pet Food > Dry Cat Food > Meow Mix
Name:
Multi Serve > Dogtown (Dogtown Pizza Llc)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Deterministic Purchasers purchasers for Pizza
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Pizza > Multi Serve > Dogtown (Dogtown Pizza Llc)
Name:
Likely Television Channel > TCM
Category:
Watches Educational Ads When Shown On Television
Interest & Intent
Range/Size:
240M - 260M
Description:
This audience consists of Watches Educational Ads When Shown On Television purchasers for Likely Television Channel
Taxonomy:
Attain > Interest & Intent > Watches Educational Ads When Shown On Television > Likely Television Channel > TCM
