Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Which of the following rewards apps do you use? > iBotta
Category:
Psychographics/Survey
Personal Finance
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in personal finance-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Personal Finance > Psychographics/Survey > Which of the following rewards apps do you use? > iBotta
Name:
Hunting & Shooting > Hunting Accessories
Category:
Sporting Goods
Retail
Range/Size:
100M - 120M
Description:
People who have made purchases in Hunting Accessories are likely to be in-market for Hunting & Shooting. This activity is seen in actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > Retail > Sporting Goods > Hunting & Shooting > Hunting Accessories
Name:
What applies to you in terms of your health and wellness > I regularly take vitamins and/or supplements to maintain my health
Category:
Psychographics/Survey
Health & Medicine
Range/Size:
100M - 120M
Description:
This Attain segment includes data on consumers interested in health & wellness-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Health & Medicine > Psychographics/Survey > What applies to you in terms of your health and wellness > I regularly take vitamins and/or supplements to maintain my health
Name:
Salty Snacks > Popcorn
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
This audience consists of Deterministic Purchasers purchasers for Salty Snacks
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Salty Snacks > Popcorn
Name:
Cookies > Kimberley's Bakeshoppe (Give & Go Prepared Foods)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Deterministic Purchasers purchasers for Cookies And Crackers
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Cookies And Crackers > Cookies > Kimberley's Bakeshoppe (Give & Go Prepared Foods)
Name:
Immigration Reform Supporters (Stricter Legislation) > Unlikely
Category:
Immigration Reform Supporters (Stricter Legislation)
Politics
Range/Size:
120M - 140M
Description:
This audience consists of Immigration Reform Supporters (Stricter Legislation) purchasers for Unlikely
Taxonomy:
Attain > Politics > Immigration Reform Supporters (Stricter Legislation) > Unlikely
Name:
Hair Color > Agebeautiful
Category:
Luxury/Prestige Beauty
CPG (Consumer Packaged Goods)
Range/Size:
220M - 240M
Description:
This audience consists of Luxury/Prestige Beauty purchasers for Hair Color
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Luxury/Prestige Beauty > Hair Color > Agebeautiful
Name:
Likely Magazine Type > Parenthood
Category:
Likely Magazine Type
Entertainment
Range/Size:
200M - 220M
Description:
This audience consists of Likely Magazine Type purchasers for Parenthood
Taxonomy:
Attain > Entertainment > Likely Magazine Type > Parenthood
Name:
Game Developers and Publishers > Zynga
Category:
Gaming
Entertainment
Range/Size:
100M - 120M
Description:
People who have made purchases at Zynga and are likely to be in-market for Gaming. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Entertainment > Gaming > Game Developers and Publishers > Zynga
Name:
Baby Toys & Learning > Baby Activity Gyms & Playmats
Category:
Baby
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have made purchased Baby Activity Gyms & Playmats and are likely to be in-market for Baby Toys & Learning. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Baby > Baby Toys & Learning > Baby Activity Gyms & Playmats
Name:
Video Games > Console Hardware
Category:
Video Games
CPG (Consumer Packaged Goods)
Range/Size:
300M - 320M
Description:
This audience consists of Video Games purchasers for Console Hardware
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Video Games > Console Hardware
Name:
School & Office > Paper
Category:
School & Office
Retail
Range/Size:
80M - 100M
Description:
People who have purchased Paper and are likely to be in-market for School & Office. this activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > School & Office > Paper
Name:
Blueberries > Copefrut (Copefrut S A)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Deterministic Purchasers purchasers for Fruit
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Fruit > Blueberries > Copefrut (Copefrut S A)
Name:
Gifts & Novelties > Hobby Lobby
Category:
Gifts & Novelties
Retail
Range/Size:
100M - 120M
Description:
People who have made purchases at Hobby Lobby and are likely to be in-market for Gifts & Novelties. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Gifts & Novelties > Hobby Lobby
Name:
Hot Wheels > High Propensity
Category:
Toys
Retail
Range/Size:
80M - 100M
Description:
People who have bought Hot Wheels 2-5+ times and have a high propensity to be in-market for Small Vehicles & Remote Controls. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Toys > Product > Small Vehicles & Remote Controls > Hot Wheels > High Propensity
Name:
Meat Category > Beef
Category:
Meat Category
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have made purchased Beef and are likely to be in-market for Meat Category. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Meat Category > Beef
Name:
Potato Chips > Lays
Category:
Salty Snacks
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Salty Snacks purchasers for Potato Chips
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Salty Snacks > Potato Chips > Lays
Name:
Edible Decorations/Toppings > Edible Decorations
Category:
Edible Decorations/Toppings
CPG (Consumer Packaged Goods)
Range/Size:
280M - 300M
Description:
This audience consists of Edible Decorations/Toppings purchasers for Edible Decorations
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Edible Decorations/Toppings > Edible Decorations
Name:
Home Heat Source > Forced Air
Category:
Home Heat Source
Demographic
Range/Size:
120M - 140M
Description:
This audience consists of Home Heat Source purchasers for Forced Air
Taxonomy:
Attain > Demographic > Home Heat Source > Forced Air
Name:
Make > Subaru
Category:
Current Vehicle
Automotive
Range/Size:
220M - 240M
Description:
This audience consists of Current Vehicle purchasers for Make
Taxonomy:
Attain > Automotive > Current Vehicle > Make > Subaru
Name:
Likely Footwear Brand > Airwalk
Category:
Footwear
Retail
Range/Size:
220M - 240M
Description:
This audience consists of Footwear purchasers for Likely Footwear Brand
Taxonomy:
Attain > Retail > Footwear > Likely Footwear Brand > Airwalk
Name:
Salad Dressing > Asian
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Deterministic Purchasers purchasers for Salad Dressing
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Salad Dressing > Asian
Name:
Company Revenue/Sales Volume > $500,000,000 - $999,999,999
Category:
Company Revenue/Sales Volume
B2B
Range/Size:
160M - 180M
Description:
This audience consists of Company Revenue/Sales Volume purchasers for $500,000,000 - $999,999,999
Taxonomy:
Attain > B2B > Company Revenue/Sales Volume > $500,000,000 - $999,999,999
Name:
Services > Consulting & Legal
Category:
Past Purchases
Transaction Data
Range/Size:
40M - 60M
Description:
A segment comprised of people who have made transactions for consulting & legal services based on first-party deterministic purchase data.
Taxonomy:
Attain > Transaction Data > Past Purchases > Services > Consulting & Legal
Name:
Discretionary Spend - Donations > $2,000-$4,999
Category:
Discretionary Spend - Donations
Personal Finance
Range/Size:
200M - 220M
Description:
This audience consists of Discretionary Spend - Donations purchasers for $2,000-$4,999
Taxonomy:
Attain > Personal Finance > Discretionary Spend - Donations > $2,000-$4,999
