Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Personal Finance > In Market New Mortgage
Category:
In Market New Mortgage
Personal Finance
Range/Size:
280M - 300M
Description:
This audience consists of In Market New Mortgage purchasers
Taxonomy:
Attain > Personal Finance > In Market New Mortgage
Name:
Other Salted Snacks (No Nuts) > General Mills Chex Mix
Category:
Salty Snacks
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Salty Snacks purchasers for Other Salted Snacks (No Nuts)
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Salty Snacks > Other Salted Snacks (No Nuts) > General Mills Chex Mix
Name:
Likely Retailer > Marshalls
Category:
Retail
Retail
Range/Size:
300M - 320M
Description:
This audience consists of Retail purchasers for Apparel
Taxonomy:
Attain > Retail > Retail > Apparel > Likely Retailer > Marshalls
Name:
Dessert Toppings > Marshmallow And Cream Topping
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Deterministic Purchasers purchasers for Dessert Toppings
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Dessert Toppings > Marshmallow And Cream Topping
Name:
In the next 6 months, which major purchase are you most likely to make? > Furniture
Category:
Psychographics/Survey
Life Events
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers participating in or planning for major life events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Life Events > Psychographics/Survey > In the next 6 months, which major purchase are you most likely to make? > Furniture
Name:
Fragrance Edp > Versace
Category:
Luxury/Prestige Beauty
CPG (Consumer Packaged Goods)
Range/Size:
140M - 160M
Description:
This audience consists of Luxury/Prestige Beauty purchasers for Fragrance Edp
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Luxury/Prestige Beauty > Fragrance Edp > Versace
Name:
Product > Yogurt
Category:
Dairy
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Dairy > Product > Yogurt
Name:
Whipped Topping > Cool Whip Lite (Kraft Foods, Inc.)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
180M - 200M
Description:
This audience consists of Deterministic Purchasers purchasers for Dessert Toppings
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Dessert Toppings > Whipped Topping > Cool Whip Lite (Kraft Foods, Inc.)
Name:
Non-Mortgage > Somewhat Likely
Category:
ZIP+4 Aggregate
Personal Finance
Range/Size:
220M - 240M
Description:
This audience consists of ZIP+4 Aggregate purchasers for Opened New Account within Last 12 Months
Taxonomy:
Attain > Personal Finance > ZIP+4 Aggregate > Opened New Account within Last 12 Months > Non-Mortgage > Somewhat Likely
Name:
Sweet Snacking > No Cholesterol Claim
Category:
Sweet Snacking
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Sweet Snacking purchasers for No Cholesterol Claim
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Sweet Snacking > No Cholesterol Claim
Name:
CPG (Consumer Packaged Goods) > FOOD CITY
Category:
FOOD CITY
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of FOOD CITY purchasers
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > FOOD CITY
Name:
Likely Dog Treat Brand > Milk-Bone
Category:
Likely Dog Treat Brand
Retail
Range/Size:
180M - 200M
Description:
This audience consists of Likely Dog Treat Brand purchasers for Milk-Bone
Taxonomy:
Attain > Retail > Likely Dog Treat Brand > Milk-Bone
Name:
Retail > Dillards Buyer Propensity
Category:
Dillards Buyer Propensity
Retail
Range/Size:
200M - 220M
Description:
This audience consists of Dillards Buyer Propensity purchasers
Taxonomy:
Attain > Retail > Dillards Buyer Propensity
Name:
Congressional District > California-45
Category:
State Political Districts
Politics
Range/Size:
240M - 260M
Description:
This audience consists of State Political Districts purchasers for California
Taxonomy:
Attain > Politics > State Political Districts > California > Congressional District > California-45
Name:
Likely Footwear Brand > Airwalk
Category:
Footwear
Retail
Range/Size:
220M - 240M
Description:
This audience consists of Footwear purchasers for Likely Footwear Brand
Taxonomy:
Attain > Retail > Footwear > Likely Footwear Brand > Airwalk
Name:
Automotive > Suzuki
Category:
Automotive
Interest & Intent
Range/Size:
120M - 140M
Description:
This audience consists of Automotive purchasers for Suzuki
Taxonomy:
Attain > Interest & Intent > Automotive > Suzuki
Name:
Toys > LEGO Ninjago
Category:
Toys
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Toys purchasers for LEGO Ninjago
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Toys > LEGO Ninjago
Name:
DMA > Lexington
Category:
DMA
Demographic
Range/Size:
300M - 320M
Description:
This audience consists of DMA purchasers for Lexington
Taxonomy:
Attain > Demographic > DMA > Lexington
Name:
CPG (Consumer Packaged Goods) > Mushrooms
Category:
Mushrooms
CPG (Consumer Packaged Goods)
Range/Size:
220M - 240M
Description:
This audience consists of Mushrooms purchasers
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Mushrooms
Name:
Smart Home > Use Google Home smart home device
Category:
Brand Propensities
Transaction Data
Range/Size:
120M - 140M
Description:
This audience consists of Brand Propensities purchasers for Smart Home
Taxonomy:
Attain > Transaction Data > Brand Propensities > Smart Home > Use Google Home smart home device
Name:
Home and Property Insurance > Homeowners Insurance
Category:
Home and Property Insurance
Insurance
Range/Size:
100M - 120M
Description:
People who have made payments to Homeowners Insurance and are likely to be in-market for Home and Property Insurance. This activity is documented in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Insurance > Home and Property Insurance > Homeowners Insurance
Name:
Grocery Stores > Natural Grocers
Category:
Grocery Stores
Retail
Range/Size:
60M - 80M
Description:
People who have made purchases at Natural Grocers and are likely to be in-market for organic, local and natural groceries. This self-declared behavior is seen in actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > Retail > Grocery Stores > Natural Grocers
Name:
Facial Tissue > Kleenex Ultra (Kimberly-Clark Corporation)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Deterministic Purchasers purchasers for Paper & Plastics
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Paper & Plastics > Facial Tissue > Kleenex Ultra (Kimberly-Clark Corporation)
Name:
Two-Year Range > 34-35
Category:
Age
Demographic
Range/Size:
180M - 200M
Description:
This audience consists of Age purchasers for Two-Year Range
Taxonomy:
Attain > Demographic > Age > Two-Year Range > 34-35
Name:
Likely Diet Choice > Semi-Vegetarian
Category:
Health & Personal Care
Personal Care
Range/Size:
120M - 140M
Description:
This audience consists of Health & Personal Care purchasers for Likely Diet Choice
Taxonomy:
Attain > Personal Care > Health & Personal Care > Likely Diet Choice > Semi-Vegetarian
