Attain Audiences

Powered by live, fully permissioned transaction data, Attain Audiences are precise,
privacy-safe and built to drive sales outcomes.

pubmaticOpenXLive Rampthe trade Deskyahoo!Google Display & Video 360MetatiktokpubmaticOpenXLive Rampthe trade Deskyahoo!Google Display & Video 360

Pre-built Audiences for Instant Activation

Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.

the trad desk
LiveRamp
OpenX
PubMatic
Yahoo
Google Display & Video 360
Meta
TikTok
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Apple iPhone > iOS Trackers
Category:
Likely to Own
Transaction Data
Range/Size:
120M - 140M
Description:
This audience consists of Likely to Own purchasers for Apple iPhone
Taxonomy:
Attain > Transaction Data > Likely to Own > Apple iPhone > iOS Trackers
Name:
Olay > High Propensity
Category:
Hair & Beauty
Personal Care
Range/Size:
100M - 120M
Description:
People who have bought Olay 2-5+ times and have a high propensity to be in-market for Skin Care and Treatment Brands. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Personal Care > Hair & Beauty > Skin Care and Treatment Brands > Olay > High Propensity
Name:
Card Holder > Airline Miles Rewards Card (Financial)
Category:
Likely Reward Card
Personal Finance
Range/Size:
200M - 220M
Description:
This audience consists of Likely Reward Card purchasers for Card Holder
Taxonomy:
Attain > Personal Finance > Likely Reward Card > Card Holder > Airline Miles Rewards Card (Financial)
Name:
Mazda > 6
Category:
Likely In-Market Propensities
Automotive
Range/Size:
240M - 260M
Description:
This audience consists of Likely In-Market Propensities purchasers for Mazda
Taxonomy:
Attain > Automotive > Likely In-Market Propensities > Mazda > 6
Name:
GMC > Sierra Denali
Category:
Likely In-Market Propensities
Automotive
Range/Size:
200M - 220M
Description:
This audience consists of Likely In-Market Propensities purchasers for GMC
Taxonomy:
Attain > Automotive > Likely In-Market Propensities > GMC > Sierra Denali
Name:
frozen pies > frozen pies
Category:
Optimized for TV
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Optimized for TV purchasers for frozen pies
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Optimized for TV > frozen pies > frozen pies
Name:
5th Person > 1992
Category:
Household Member
Demographic
Range/Size:
240M - 260M
Description:
This audience consists of Household Member purchasers for Year of Birth
Taxonomy:
Attain > Demographic > Household Member > Year of Birth > 5th Person > 1992
Name:
CPG (Consumer Packaged Goods) > MEDICINE SHOPPE
Category:
MEDICINE SHOPPE
CPG (Consumer Packaged Goods)
Range/Size:
180M - 200M
Description:
This audience consists of MEDICINE SHOPPE purchasers
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > MEDICINE SHOPPE
Name:
Health & Wellness Attitudes > Hawaiian Tropic sun products exclusively
Category:
Brand Propensities
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Brand Propensities purchasers for Health & Wellness Attitudes
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Brand Propensities > Health & Wellness Attitudes > Hawaiian Tropic sun products exclusively
Name:
Game Developers and Publishers > Supertreat
Category:
Gaming
Entertainment
Range/Size:
100M - 120M
Description:
People who have made purchases at Supertreat and are likely to be in-market for Gaming. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Entertainment > Gaming > Game Developers and Publishers > Supertreat
Name:
Likely Home Improvement Purchase Type > Faucets and Showerheads
Category:
Home & Garden
Retail
Range/Size:
300M - 320M
Description:
This audience consists of Home & Garden purchasers for Likely Home Improvement Purchase Type
Taxonomy:
Attain > Retail > Home & Garden > Likely Home Improvement Purchase Type > Faucets and Showerheads
Name:
Did you watch the Super Bowl on TV? > Yes
Category:
Sports
Seasonal
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in sports-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Seasonal > Sports > Interest > Football > Psychographics/Survey > Did you watch the Super Bowl on TV? > Yes
Name:
Gas & Convenience Stores > Minit Mart
Category:
Gas & Convenience Stores
Retail
Range/Size:
60M - 80M
Description:
People who have made purchases at Minit Mart and are likely to be in-market for Gas Stations & Convenience Stores. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Gas & Convenience Stores > Minit Mart
Name:
Home > Research on computer
Category:
Interest & Intent
Retail
Range/Size:
160M - 180M
Description:
This audience consists of Interest & Intent purchasers for Attitude and Behavior Propensities
Taxonomy:
Attain > Retail > Interest & Intent > Attitude and Behavior Propensities > Home > Research on computer
Name:
Foodservice > Walmart
Category:
Foodservice
CPG (Consumer Packaged Goods)
Range/Size:
300M - 320M
Description:
This audience consists of Foodservice purchasers for Walmart
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Foodservice > Walmart
Name:
Yes > Technology
Category:
In-Market for a New Job
B2B
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in b2b-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > B2B > In-Market for a New Job > Yes > Technology
Name:
Chevrolet > Malibu
Category:
Likely In-Market Propensities
Automotive
Range/Size:
180M - 200M
Description:
This audience consists of Likely In-Market Propensities purchasers for Chevrolet
Taxonomy:
Attain > Automotive > Likely In-Market Propensities > Chevrolet > Malibu
Name:
Cranberries > Ocean Spray (Ocean Spray Cranberries Inc)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
220M - 240M
Description:
This audience consists of Deterministic Purchasers purchasers for Fruit
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Fruit > Cranberries > Ocean Spray (Ocean Spray Cranberries Inc)
Name:
Wearables > Use another wearable to track health (Financial)
Category:
Attitude and Behavior Propensities
Interest & Intent
Range/Size:
140M - 160M
Description:
This audience consists of Attitude and Behavior Propensities purchasers for Wearables
Taxonomy:
Attain > Interest & Intent > Attitude and Behavior Propensities > Wearables > Use another wearable to track health (Financial)
Name:
4th Person > June
Category:
Household Member
Demographic
Range/Size:
120M - 140M
Description:
This audience consists of Household Member purchasers for Month Of Birth
Taxonomy:
Attain > Demographic > Household Member > Month Of Birth > 4th Person > June
Name:
Grocery Store > Regularly shop at Albertsons
Category:
Brand Propensities
CPG (Consumer Packaged Goods)
Range/Size:
140M - 160M
Description:
This audience consists of Brand Propensities purchasers for Grocery Store
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Brand Propensities > Grocery Store > Regularly shop at Albertsons
Name:
Fruit/Veg Blend > Good 2 Grow (In Zone Brands Inc)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
300M - 320M
Description:
This audience consists of Deterministic Purchasers purchasers for Beverages
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Beverages > Fruit/Veg Blend > Good 2 Grow (In Zone Brands Inc)
Name:
Insurance > American Family Insurance
Category:
Location-Based Audiences
General Services
Range/Size:
180M - 200M
Description:
This audience consists of Location-Based Audiences purchasers for Offline Purchasers
Taxonomy:
Attain > General Services > Location-Based Audiences > Offline Purchasers > Insurance > American Family Insurance
Name:
College Student Bank Card Owner > Visa Or Mastercard
Category:
College Student Bank Card Owner
Personal Finance
Range/Size:
180M - 200M
Description:
This audience consists of College Student Bank Card Owner purchasers for Visa Or Mastercard
Taxonomy:
Attain > Personal Finance > College Student Bank Card Owner > Visa Or Mastercard
Name:
Parking > Airport Parking
Category:
Parking
Transportation
Range/Size:
80M - 100M
Description:
People who have made purchases with Airport Parking and are likely to be in-market for Parking Services. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Transportation > Parking > Airport Parking

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