Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.








Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Video Games > Sport
Category:
Video Games
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Video Games purchasers for Sport
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Video Games > Sport
Name:
Dress Up & Pretend Play > Dress Up & Costumes
Category:
Toys
Retail
Range/Size:
80M - 100M
Description:
People who have purchased Dress Up & Costumes and are likely to be in-market for Toys. this activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Toys > Dress Up & Pretend Play > Dress Up & Costumes
Name:
Likely Retailer > Dillards
Category:
Retail
Retail
Range/Size:
180M - 200M
Description:
This audience consists of Retail purchasers for Apparel
Taxonomy:
Attain > Retail > Retail > Apparel > Likely Retailer > Dillards
Name:
Stocks/Bonds Investors > Likely
Category:
Stocks/Bonds Investors
Personal Finance
Range/Size:
120M - 140M
Description:
This audience consists of Stocks/Bonds Investors purchasers for Likely
Taxonomy:
Attain > Personal Finance > Stocks/Bonds Investors > Likely
Name:
Domestic Travel > Visit the Southern United States
Category:
Attitude and Behavior Propensities
Interest & Intent
Range/Size:
260M - 280M
Description:
This audience consists of Attitude and Behavior Propensities purchasers for Domestic Travel
Taxonomy:
Attain > Interest & Intent > Attitude and Behavior Propensities > Domestic Travel > Visit the Southern United States
Name:
what, if any, classroom supplies will you purchase for back to school/college? > Hand sanitizer
Category:
Events
Seasonal
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in back to school shoppers-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Seasonal > Events > Back to School Shoppers > Psychographics/Survey > what, if any, classroom supplies will you purchase for back to school/college? > Hand sanitizer
Name:
refrigerated whipped toppings > non aerosol whipped toppings
Category:
Optimized for TV
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Optimized for TV purchasers for refrigerated whipped toppings
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Optimized for TV > refrigerated whipped toppings > non aerosol whipped toppings
Name:
Rent & Utilities > Rent
Category:
Past Payments
Transaction Data
Range/Size:
40M - 60M
Description:
A segment comprised of people who have made rent payments based on first-party, deterministic transaction data.
Taxonomy:
Attain > Transaction Data > Past Payments > Rent & Utilities > Rent
Name:
How often do you go out to eat? > Multiple times per week
Category:
QSR (Fast Food) Restaurants
Dining
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in dining-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Dining > QSR (Fast Food) Restaurants > Psychographics/Survey > How often do you go out to eat? > Multiple times per week
Name:
Site > TikTok (Financial)
Category:
Brand Propensities
Psychographic
Range/Size:
220M - 240M
Description:
This audience consists of Brand Propensities purchasers for Site
Taxonomy:
Attain > Psychographic > Brand Propensities > Site > TikTok (Financial)
Name:
Beauty & Cosmetics > Arbonne
Category:
Beauty & Cosmetics
Interest & Intent
Range/Size:
260M - 280M
Description:
This audience consists of Beauty & Cosmetics purchasers for Arbonne
Taxonomy:
Attain > Interest & Intent > Beauty & Cosmetics > Arbonne
Name:
Game Developers and Publishers > Nintendo
Category:
Gaming
Entertainment
Range/Size:
80M - 100M
Description:
People who have made purchases at Nintendo and are likely to be in-market for Gaming. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Entertainment > Gaming > Game Developers and Publishers > Nintendo
Name:
CPG (Consumer Packaged Goods) > Bath/Body Scrubbers/Massagers
Category:
Bath/Body Scrubbers/Massagers
CPG (Consumer Packaged Goods)
Range/Size:
220M - 240M
Description:
This audience consists of Bath/Body Scrubbers/Massagers purchasers
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Bath/Body Scrubbers/Massagers
Name:
Restaurant & Dining > Longhorn Steakhouse Buyer Propensity
Category:
Restaurant & Dining
Dining
Range/Size:
200M - 220M
Description:
This audience consists of Restaurant & Dining purchasers for Longhorn Steakhouse Buyer Propensity
Taxonomy:
Attain > Dining > Restaurant & Dining > Longhorn Steakhouse Buyer Propensity
Name:
Influencer > Home improvement purchases influenced by product reviews
Category:
Spending Propensities
Retail
Range/Size:
120M - 140M
Description:
This audience consists of Spending Propensities purchasers for Influencer
Taxonomy:
Attain > Retail > Spending Propensities > Influencer > Home improvement purchases influenced by product reviews
Name:
Health/Nutrition Bars > Larabar (Small Planet Foods)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
220M - 240M
Description:
This audience consists of Deterministic Purchasers purchasers for Diet And Nutrition
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Diet And Nutrition > Health/Nutrition Bars > Larabar (Small Planet Foods)
Name:
Shoppers All Channels > Seasonal and Holidays
Category:
Purchase Predictors
Retail
Range/Size:
220M - 240M
Description:
This audience consists of Purchase Predictors purchasers for Shoppers All Channels
Taxonomy:
Attain > Retail > Purchase Predictors > Shoppers All Channels > Seasonal and Holidays
Name:
Consumer Electronics > Hoover
Category:
Consumer Electronics
Interest & Intent
Range/Size:
200M - 220M
Description:
This audience consists of Consumer Electronics purchasers for Hoover
Taxonomy:
Attain > Interest & Intent > Consumer Electronics > Hoover
Name:
Likely Footwear Type > Infant
Category:
Footwear
Retail
Range/Size:
180M - 200M
Description:
This audience consists of Footwear purchasers for Likely Footwear Type
Taxonomy:
Attain > Retail > Footwear > Likely Footwear Type > Infant
Name:
Purex > Medium Propensity
Category:
Household/Cleaning
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have bought Purex 1+ times and have a medium propensity to be in-market for Household/Cleaning. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Household/Cleaning > Brand > Purex > Medium Propensity
Name:
Packaged Lunchmeat > Volpi (John Volpi & Company Inc)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Deterministic Purchasers purchasers for Lunchmeat
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Lunchmeat > Packaged Lunchmeat > Volpi (John Volpi & Company Inc)
Name:
Fmb/Cider/Seltzer > Mike's Hard Lemonade (Mike's Hard Lemonade Co)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Deterministic Purchasers purchasers for Beer/Fmb/Cider/Seltzer
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Beer/Fmb/Cider/Seltzer > Fmb/Cider/Seltzer > Mike's Hard Lemonade (Mike's Hard Lemonade Co)
Name:
Girls Clothing > Girls Underwear
Category:
Clothing
Retail
Range/Size:
100M - 120M
Description:
People who have made purchased Girls Underwear and are likely to be in-market for Girls Clothing. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Clothing > Girls Clothing > Girls Underwear
Name:
In Market-Make and Models > Chevrolet Trax
Category:
In Market-Make and Models
Automotive
Range/Size:
180M - 200M
Description:
This audience consists of In Market-Make and Models purchasers for Chevrolet Trax
Taxonomy:
Attain > Automotive > In Market-Make and Models > Chevrolet Trax
Name:
Estimated Liquid Asset Index (Financial) > 120 - 149
Category:
Estimated Liquid Asset Index (Financial)
Personal Finance
Range/Size:
280M - 300M
Description:
This audience consists of Estimated Liquid Asset Index (Financial) purchasers for 120 - 149
Taxonomy:
Attain > Personal Finance > Estimated Liquid Asset Index (Financial) > 120 - 149