Attain Audiences

Powered by live, fully permissioned transaction data, Attain Audiences are precise,
privacy-safe and built to drive sales outcomes.

pubmaticOpenXLive Rampthe trade Deskyahoo!Google Display & Video 360MetatiktokpubmaticOpenXLive Rampthe trade Deskyahoo!Google Display & Video 360

Pre-built Audiences for Instant Activation

Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.

the trad desk
LiveRamp
OpenX
PubMatic
Yahoo
Google Display & Video 360
Meta
TikTok
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Grocery Store > Regularly shop at a military commissary
Category:
Brand Propensities
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Brand Propensities purchasers for Grocery Store
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Brand Propensities > Grocery Store > Regularly shop at a military commissary
Name:
French > Kraft (Kraft Foods, Inc.)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Deterministic Purchasers purchasers for Salad Dressing
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Salad Dressing > French > Kraft (Kraft Foods, Inc.)
Name:
Likely Eye Liner Brand > Wet N Wild Eye Liner
Category:
Beauty
Personal Care
Range/Size:
140M - 160M
Description:
This audience consists of Beauty purchasers for Likely Eye Liner Brand
Taxonomy:
Attain > Personal Care > Beauty > Likely Eye Liner Brand > Wet N Wild Eye Liner
Name:
Frozen Handheld Entrees (Non-Breakfast) > White Castle
Category:
Dinners/Entrees - Frozen
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Dinners/Entrees - Frozen purchasers for Frozen Handheld Entrees (Non-Breakfast)
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Dinners/Entrees - Frozen > Frozen Handheld Entrees (Non-Breakfast) > White Castle
Name:
Individual > Albania
Category:
Country of Origin
Demographic
Range/Size:
240M - 260M
Description:
This audience consists of Country of Origin purchasers for Individual
Taxonomy:
Attain > Demographic > Country of Origin > Individual > Albania
Name:
Beauty & Cosmetics > Bare Minerals
Category:
Beauty & Cosmetics
Interest & Intent
Range/Size:
140M - 160M
Description:
This audience consists of Beauty & Cosmetics purchasers for Bare Minerals
Taxonomy:
Attain > Interest & Intent > Beauty & Cosmetics > Bare Minerals
Name:
State Political Districts > Hawaii
Category:
State Political Districts
Politics
Range/Size:
140M - 160M
Description:
This audience consists of State Political Districts purchasers for Hawaii
Taxonomy:
Attain > Politics > State Political Districts > Hawaii
Name:
CPG (Consumer Packaged Goods) > Beverage Categories
Category:
Beverage Categories
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have made purchased and are likely to be in-market for Beverage Categories. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Beverage Categories
Name:
Method of Payment > Likely Store Card
Category:
Method of Payment
Personal Finance
Range/Size:
120M - 140M
Description:
This audience consists of Method of Payment purchasers for Likely Store Card
Taxonomy:
Attain > Personal Finance > Method of Payment > Likely Store Card
Name:
Old Spice > High Propensity
Category:
Beauty
CPG (Consumer Packaged Goods)
Range/Size:
80M - 100M
Description:
People who have bought Old Spice 2-5+ times and have a high propensity to be in-market for Fragrance. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Beauty > Product > Fragrance > Brand > Old Spice > High Propensity
Name:
Intent > Beauty & Cosmetics
Category:
Holiday Segments
Seasonal
Range/Size:
240M - 260M
Description:
This audience consists of Holiday Segments purchasers for Intent
Taxonomy:
Attain > Seasonal > Holiday Segments > Intent > Beauty & Cosmetics
Name:
Raspberries > Sun Belle (Sun Belle Inc)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
220M - 240M
Description:
This audience consists of Deterministic Purchasers purchasers for Fruit
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Fruit > Raspberries > Sun Belle (Sun Belle Inc)
Name:
Dessert Toppings > Whipped Topping
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Deterministic Purchasers purchasers for Dessert Toppings
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Dessert Toppings > Whipped Topping
Name:
Rfg > Rfg Pourable Salad Dressing
Category:
Optimized for TV
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Optimized for TV purchasers for Salad Dressing
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Optimized for TV > Salad Dressing > Rfg > Rfg Pourable Salad Dressing
Name:
Footwear > Dollar General
Category:
Footwear
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Footwear purchasers for Dollar General
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Footwear > Dollar General
Name:
Where do you usually purchase your Halloween beauty products? > Online retailers (e.g. Amazon, Etsy)
Category:
Holidays
Seasonal
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in halloween-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Seasonal > Holidays > Halloween > Psychographics/Survey > Where do you usually purchase your Halloween beauty products? > Online retailers (e.g. Amazon, Etsy)
Name:
Recently Married (Newlyweds) > Last 3 Months
Category:
Life Events
Psychographic
Range/Size:
200M - 220M
Description:
This audience consists of Life Events purchasers for Recently Married (Newlyweds)
Taxonomy:
Attain > Psychographic > Life Events > Recently Married (Newlyweds) > Last 3 Months
Name:
Car Payment > Regional Acceptance
Category:
Car Payment
Loan Payments
Range/Size:
100M - 120M
Description:
People who have used Regional Acceptance and are likely to be in-market for Loan Payments. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Loan Payments > Car Payment > Regional Acceptance
Name:
Sewing > Notions
Category:
Sewing
Arts, Crafts & Sewing
Range/Size:
80M - 100M
Description:
People who have purchased Notions and are likely to be in-market for Sewing . This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Arts, Crafts & Sewing > Sewing > Notions
Name:
Ps Kitchen & Food > Melissa & Doug
Category:
Toys
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Toys purchasers for Ps Kitchen & Food
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Toys > Ps Kitchen & Food > Melissa & Doug
Name:
Confection > Wiley Wallaby (Kenny's Candy Company, Inc)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
220M - 240M
Description:
This audience consists of Deterministic Purchasers purchasers for Candy, Gum, Mints
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Candy, Gum, Mints > Confection > Wiley Wallaby (Kenny's Candy Company, Inc)
Name:
In the next 6 months, what is your most important upcoming life event? > Getting married
Category:
Psychographics/Survey
Life Events
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers participating in or planning for major life events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Life Events > Psychographics/Survey > In the next 6 months, what is your most important upcoming life event? > Getting married
Name:
Ready-To-Eat Popcorn/Caramel Corn > Smartfood
Category:
Salty Snacks
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Salty Snacks purchasers for Ready-To-Eat Popcorn/Caramel Corn
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Salty Snacks > Ready-To-Eat Popcorn/Caramel Corn > Smartfood
Name:
Looking ahead to the holiday season, how much do you typically budget for food and beverages? > $51 - $100
Category:
Psychographics/Survey
Purchase Behavior
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in purchase behavior-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Purchase Behavior > Psychographics/Survey > Looking ahead to the holiday season, how much do you typically budget for food and beverages? > $51 - $100
Name:
Gas & Convenience Stores > Uppys
Category:
Gas & Convenience Stores
Retail
Range/Size:
60M - 80M
Description:
People who have made purchases at Uppys and are likely to be in-market for Gas Stations & Convenience Stores. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Gas & Convenience Stores > Uppys

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