Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Soft Drinks > Dr Pepper
Category:
Location + Purchase
Transaction Data
Range/Size:
120M - 140M
Description:
This audience consists of Location + Purchase purchasers for Big Box
Taxonomy:
Attain > Transaction Data > Location + Purchase > Big Box > Walmart > Beverages > Soft Drinks > Dr Pepper
Name:
Gaming > Own another VR headset
Category:
Brand Propensities
Transaction Data
Range/Size:
240M - 260M
Description:
This audience consists of Brand Propensities purchasers for Gaming
Taxonomy:
Attain > Transaction Data > Brand Propensities > Gaming > Own another VR headset
Name:
Lincoln > MKS
Category:
Likely In-Market Propensities
Automotive
Range/Size:
260M - 280M
Description:
This audience consists of Likely In-Market Propensities purchasers for Lincoln
Taxonomy:
Attain > Automotive > Likely In-Market Propensities > Lincoln > MKS
Name:
How much do you typically spend on Halloween candy? > N/A, I don't purchase Halloween candy
Category:
Holidays
Seasonal
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in halloween-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Seasonal > Holidays > Halloween > Psychographics/Survey > How much do you typically spend on Halloween candy? > N/A, I don't purchase Halloween candy
Name:
Gas & Convenience Stores > Food Fuel
Category:
Gas & Convenience Stores
Retail
Range/Size:
80M - 100M
Description:
People who have made purchases at Food Fuel and are likely to be in-market for Gas Stations & Convenience Stores. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Gas & Convenience Stores > Food Fuel
Name:
Wheat Thins > Medium Propensity
Category:
Snacks
CPG (Consumer Packaged Goods)
Range/Size:
80M - 100M
Description:
People who have bought Wheat Thins 1+ times and have a medium propensity to be in-market for Crackers. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Snacks > Product > Crackers > Wheat Thins > Medium Propensity
Name:
In the next 6 months, what is your most important upcoming life event? > Getting married
Category:
Psychographics/Survey
Life Events
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers participating in or planning for major life events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Life Events > Psychographics/Survey > In the next 6 months, what is your most important upcoming life event? > Getting married
Name:
Art and Entertainment > Shows and Events (FLA / Fair Lending Friendly)
Category:
Art and Entertainment
Interest & Intent
Range/Size:
280M - 300M
Description:
This audience consists of Art and Entertainment purchasers for Shows and Events (FLA / Fair Lending Friendly)
Taxonomy:
Attain > Interest & Intent > Art and Entertainment > Shows and Events (FLA / Fair Lending Friendly)
Name:
Education > Continuing Education
Category:
Past Purchases
Transaction Data
Range/Size:
280M - 300M
Description:
This audience consists of Past Purchases purchasers for Education
Taxonomy:
Attain > Transaction Data > Past Purchases > Education > Continuing Education
Name:
Sheba > Medium Propensity
Category:
Pet
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have bought Sheba 1+ times and have a medium propensity to be in-market for Cat Food. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Pet > Product > Cat > Cat Food > Sheba > Medium Propensity
Name:
Brand Purchasers > CERAVE
Category:
Brand Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Brand Purchasers purchasers for CERAVE
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Brand Purchasers > CERAVE
Name:
Doritos > Medium Propensity
Category:
Snacks
CPG (Consumer Packaged Goods)
Range/Size:
80M - 100M
Description:
People who have bought Doritos 1+ times and have a medium propensity to be in-market for Chips. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Snacks > Product > Chips > Doritos > Medium Propensity
Name:
News source > Magazines
Category:
Brand Propensities
Psychographic
Range/Size:
200M - 220M
Description:
This audience consists of Brand Propensities purchasers for News source
Taxonomy:
Attain > Psychographic > Brand Propensities > News source > Magazines
Name:
In Market-Make and Models > Honda CR V
Category:
In Market-Make and Models
Automotive
Range/Size:
120M - 140M
Description:
This audience consists of In Market-Make and Models purchasers for Honda CR V
Taxonomy:
Attain > Automotive > In Market-Make and Models > Honda CR V
Name:
Attitude and Behavior Propensities > Moms of Elementary Schoolers
Category:
Interest & Intent
Demographic
Range/Size:
240M - 260M
Description:
This audience consists of Interest & Intent purchasers for Attitude and Behavior Propensities
Taxonomy:
Attain > Demographic > Interest & Intent > Attitude and Behavior Propensities > Moms of Elementary Schoolers
Name:
CPG (Consumer Packaged Goods) > Pickles/Relish/Olives
Category:
Pickles/Relish/Olives
CPG (Consumer Packaged Goods)
Range/Size:
220M - 240M
Description:
This audience consists of Pickles/Relish/Olives purchasers
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Pickles/Relish/Olives
Name:
Method of Payment > Likely Store Card
Category:
Method of Payment
Personal Finance
Range/Size:
120M - 140M
Description:
This audience consists of Method of Payment purchasers for Likely Store Card
Taxonomy:
Attain > Personal Finance > Method of Payment > Likely Store Card
Name:
Building Supplies > Roofing & Gutters
Category:
Home Improvement
Retail
Range/Size:
100M - 120M
Description:
People who have made purchases in Roofing & Gutters and are likely to be in-market for Building Supplies. This audience is interested in materials for protecting their roof and channeling rainwater away from their home, suggesting they may be replacing an existing roof, repairing roof damage, or undertaking a renovation project.
Taxonomy:
Attain > Retail > Home Improvement > Product > Building Supplies > Roofing & Gutters
Name:
In Market-Make and Models > Kia Carnival
Category:
In Market-Make and Models
Automotive
Range/Size:
140M - 160M
Description:
This audience consists of In Market-Make and Models purchasers for Kia Carnival
Taxonomy:
Attain > Automotive > In Market-Make and Models > Kia Carnival
Name:
Apparel > Sears
Category:
Apparel
Retail
Range/Size:
120M - 140M
Description:
This audience consists of Apparel purchasers for Sears
Taxonomy:
Attain > Retail > Apparel > Sears
Name:
Frozen Novelty > Bomb Pop (Wells Enterprises Inc)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
180M - 200M
Description:
This audience consists of Deterministic Purchasers purchasers for Desserts
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Desserts > Frozen Novelty > Bomb Pop (Wells Enterprises Inc)
Name:
Video Games (Gaming) > The Sims (Franchise)
Category:
Video Games (Gaming)
Interest & Intent
Range/Size:
120M - 140M
Description:
This audience consists of Video Games (Gaming) purchasers for The Sims (Franchise)
Taxonomy:
Attain > Interest & Intent > Video Games (Gaming) > The Sims (Franchise)
Name:
Personal Finance > Travel & Entertainment Cardholders
Category:
Travel & Entertainment Cardholders
Personal Finance
Range/Size:
200M - 220M
Description:
This audience consists of Travel & Entertainment Cardholders purchasers
Taxonomy:
Attain > Personal Finance > Travel & Entertainment Cardholders
Name:
Auto Parts & Repair (Aftermarket) > O'Reilly Auto Parts
Category:
Auto Parts & Repair (Aftermarket)
Interest & Intent
Range/Size:
240M - 260M
Description:
This audience consists of Auto Parts & Repair (Aftermarket) purchasers for O'Reilly Auto Parts
Taxonomy:
Attain > Interest & Intent > Auto Parts & Repair (Aftermarket) > O'Reilly Auto Parts
Name:
Ketchup > Heinz (H J Heinz Company)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
This audience consists of Deterministic Purchasers purchasers for Condiments
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Condiments > Ketchup > Heinz (H J Heinz Company)
