Attain Audiences

Powered by live, fully permissioned transaction data, Attain Audiences are precise,
privacy-safe and built to drive sales outcomes.

pubmaticOpenXLive Rampthe trade Deskyahoo!Google Display & Video 360MetatiktokpubmaticOpenXLive Rampthe trade Deskyahoo!Google Display & Video 360

Pre-built Audiences for Instant Activation

Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.

the trad desk
LiveRamp
OpenX
PubMatic
Yahoo
Google Display & Video 360
Meta
TikTok
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Specific Age > 39 years old
Category:
Specific Age
Demographic
Range/Size:
120M - 140M
Description:
This audience consists of Specific Age purchasers for 39 years old
Taxonomy:
Attain > Demographic > Specific Age > 39 years old
Name:
Crush > High Propensity
Category:
Beverage Categories
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have bought Crush 2-5+ times and have a high propensity to be in-market for Soda. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Beverage Categories > Product > Soda > Pepsico Brands > Crush > High Propensity
Name:
If you watched the Super Bowl, where did you watch? > At home
Category:
Sports
Seasonal
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in sports-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Seasonal > Sports > Interest > Football > Psychographics/Survey > If you watched the Super Bowl, where did you watch? > At home
Name:
Household Cleaner > Toilet Bowl Cleaner/Deodorizer
Category:
Household Cleaner
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Household Cleaner purchasers for Toilet Bowl Cleaner/Deodorizer
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Household Cleaner > Toilet Bowl Cleaner/Deodorizer
Name:
Halloween Activity > Dress In Costume
Category:
Seasonal
Retail
Range/Size:
200M - 220M
Description:
This audience consists of Seasonal purchasers for Halloween Activity
Taxonomy:
Attain > Retail > Seasonal > Halloween Activity > Dress In Costume
Name:
Dairy > Eggs
Category:
Dairy
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have made purchased Eggs and are likely to be in-market for Dairy. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Dairy > Eggs
Name:
Automotive After Market > Vehicle batteries and battery accessories
Category:
Automotive After Market
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Automotive After Market purchasers for Vehicle batteries and battery accessories
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Automotive After Market > Vehicle batteries and battery accessories
Name:
Accessories > Watches
Category:
Accessories
Retail
Range/Size:
180M - 200M
Description:
This audience consists of Accessories purchasers for Watches
Taxonomy:
Attain > Retail > Accessories > Watches
Name:
Paper & Plastics > Straws
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
280M - 300M
Description:
This audience consists of Deterministic Purchasers purchasers for Paper & Plastics
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Paper & Plastics > Straws
Name:
Product > Hunting & Shooting
Category:
Sporting Goods
Retail
Range/Size:
100M - 120M
Description:
Taxonomy:
Attain > Retail > Sporting Goods > Product > Hunting & Shooting
Name:
Makeup Foundation > Too Faced Cosmetics
Category:
Luxury/Prestige Beauty
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Luxury/Prestige Beauty purchasers for Makeup Foundation
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Luxury/Prestige Beauty > Makeup Foundation > Too Faced Cosmetics
Name:
Mens Clothing > Between $301 And $400
Category:
Retail
Retail
Range/Size:
260M - 280M
Description:
This audience consists of Retail purchasers for Apparel
Taxonomy:
Attain > Retail > Retail > Apparel > Mens Clothing > Between $301 And $400
Name:
Panera Bread > Lapsed
Category:
Fast Casual Restaurants
Dining
Range/Size:
200M - 220M
Description:
This audience consists of Fast Casual Restaurants purchasers for Panera Bread
Taxonomy:
Attain > Dining > Fast Casual Restaurants > Panera Bread > Lapsed
Name:
Toys > Purchase Toys for Ages 3-7
Category:
Toys
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
This audience consists of Toys purchasers for Purchase Toys for Ages 3-7
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Toys > Purchase Toys for Ages 3-7
Name:
Smart Home > Use other smart home device (Financial)
Category:
Brand Propensities
Transaction Data
Range/Size:
260M - 280M
Description:
This audience consists of Brand Propensities purchasers for Smart Home
Taxonomy:
Attain > Transaction Data > Brand Propensities > Smart Home > Use other smart home device (Financial)
Name:
Amount > $200,000 - $249,999
Category:
Demographic
Demographic
Range/Size:
180M - 200M
Description:
This audience consists of Demographic purchasers for Income - Estimated Household
Taxonomy:
Attain > Demographic > Demographic > Income - Estimated Household > Amount > $200,000 - $249,999
Name:
Market Value > Less than $100,000
Category:
Market Value
Demographic
Range/Size:
200M - 220M
Description:
This audience consists of Market Value purchasers for Less than $100,000
Taxonomy:
Attain > Demographic > Market Value > Less than $100,000
Name:
Oils/Butter/Margarine Spreads/Substitutes > Butter
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Deterministic Purchasers purchasers for Oils/Butter/Margarine Spreads/Substitutes
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Oils/Butter/Margarine Spreads/Substitutes > Butter
Name:
Strawberries > California Giant Berry Farms (California Giant Inc)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
220M - 240M
Description:
This audience consists of Deterministic Purchasers purchasers for Fruit
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Fruit > Strawberries > California Giant Berry Farms (California Giant Inc)
Name:
Video Games > Console Hardware
Category:
Video Games
CPG (Consumer Packaged Goods)
Range/Size:
300M - 320M
Description:
This audience consists of Video Games purchasers for Console Hardware
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Video Games > Console Hardware
Name:
Health & Medicine > First Aid
Category:
First Aid
Health & Medicine
Range/Size:
100M - 120M
Description:
People who have purchased First Aid and are likely to be in-market for Health & Medicine. this activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Health & Medicine > First Aid
Name:
Big Box Retail > Kohls Buyer Propensity
Category:
Big Box Retail
Retail
Range/Size:
200M - 220M
Description:
This audience consists of Big Box Retail purchasers for Kohls Buyer Propensity
Taxonomy:
Attain > Retail > Big Box Retail > Kohls Buyer Propensity
Name:
Genre Preference > Rock
Category:
Music
Entertainment
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in music-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Entertainment > Music > Genre Preference > Rock
Name:
shelf stable seafood > salmon
Category:
Optimized for TV
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Optimized for TV purchasers for shelf stable seafood
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Optimized for TV > shelf stable seafood > salmon
Name:
Mayonnaise > Hellmanns
Category:
Mayonnaise & Sandwich Spreads
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Mayonnaise & Sandwich Spreads purchasers for Mayonnaise
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Mayonnaise & Sandwich Spreads > Mayonnaise > Hellmanns

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