Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Non-Alcoholic Beverage > Caffeine Free Claim
Category:
Non-Alcoholic Beverage
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Non-Alcoholic Beverage purchasers for Caffeine Free Claim
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Non-Alcoholic Beverage > Caffeine Free Claim
Name:
Coca-Cola Brands > Diet Coke
Category:
Non Alcoholic Beverage
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have purchased Diet Coke products and are likely to be in-market for Diet Coke and similar soda products. This self-declared behavior is seen in actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Non Alcoholic Beverage > Soft drink > Coca-Cola Brands > Diet Coke
Name:
Automobile Waxes/Polishes > Armor All
Category:
Automobile Waxes/Polishes
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Automobile Waxes/Polishes purchasers for Automobile Waxes/Polishes
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Automobile Waxes/Polishes > Automobile Waxes/Polishes > Armor All
Name:
Auto Parts > Car Lighting
Category:
In-Market
Automotive
Range/Size:
100M - 120M
Description:
People who have made purchased Car Lighting and are likely to be in-market for Auto Parts. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Automotive > In-Market > Auto Parts > Car Lighting
Name:
Likely Membership Club > BJs Warehouse
Category:
Likely Membership Club
Retail
Range/Size:
120M - 140M
Description:
This audience consists of Likely Membership Club purchasers for BJs Warehouse
Taxonomy:
Attain > Retail > Likely Membership Club > BJs Warehouse
Name:
Product > Turkey
Category:
Meat Category
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Meat Category > Product > Turkey
Name:
Interest & Intent > Streaming Music Services
Category:
Streaming Music Services
Interest & Intent
Range/Size:
180M - 200M
Description:
This audience consists of Streaming Music Services purchasers
Taxonomy:
Attain > Interest & Intent > Streaming Music Services
Name:
Marlboro > High Propensity
Category:
Cigarettes
Tobacco
Range/Size:
100M - 120M
Description:
People who have bought Marlboro 2-5+ times and have a high propensity to be in-market for Cigarettes. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Tobacco > Cigarettes > Marlboro > High Propensity
Name:
Sandwich Bread > Dave's Killer Bread (Dave's Killer Bread)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Deterministic Purchasers purchasers for Bread
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Bread > Sandwich Bread > Dave's Killer Bread (Dave's Killer Bread)
Name:
Plain Vegetables - Frozen > Frozen Broccoli
Category:
Plain Vegetables - Frozen
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Plain Vegetables - Frozen purchasers for Frozen Broccoli
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Plain Vegetables - Frozen > Frozen Broccoli
Name:
5th Person > June
Category:
Household Member
Demographic
Range/Size:
260M - 280M
Description:
This audience consists of Household Member purchasers for Month Of Birth
Taxonomy:
Attain > Demographic > Household Member > Month Of Birth > 5th Person > June
Name:
Crackers > Kellogg's Townhouse (Kellogg Company)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Deterministic Purchasers purchasers for Cookies And Crackers
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Cookies And Crackers > Crackers > Kellogg's Townhouse (Kellogg Company)
Name:
Kia > Optima Hybrid
Category:
Likely In-Market Propensities
Automotive
Range/Size:
280M - 300M
Description:
This audience consists of Likely In-Market Propensities purchasers for Kia
Taxonomy:
Attain > Automotive > Likely In-Market Propensities > Kia > Optima Hybrid
Name:
Likely Brand > John Hancock
Category:
Life Insurance
General Services
Range/Size:
200M - 220M
Description:
This audience consists of Life Insurance purchasers for Likely Brand
Taxonomy:
Attain > General Services > Life Insurance > Likely Brand > John Hancock
Name:
Services > Insurance
Category:
Past Purchases
Transaction Data
Range/Size:
40M - 60M
Description:
A segment comprised of people who have made transactions for insurance based on first-party deterministic purchase data.
Taxonomy:
Attain > Transaction Data > Past Purchases > Services > Insurance
Name:
Purchase Behaviors > Energy Drink Switchers
Category:
Purchase Behaviors
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Purchase Behaviors purchasers for Energy Drink Switchers
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Purchase Behaviors > Energy Drink Switchers
Name:
Likely Brand > Genworth
Category:
Life Insurance
General Services
Range/Size:
240M - 260M
Description:
This audience consists of Life Insurance purchasers for Likely Brand
Taxonomy:
Attain > General Services > Life Insurance > Likely Brand > Genworth
Name:
Baking Mixes > All Purpose Baking Mix
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Deterministic Purchasers purchasers for Baking Mixes
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Baking Mixes > All Purpose Baking Mix
Name:
Mobile Phones > Switched Carrier Due to Better Call Quality
Category:
Mobile Phones
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Mobile Phones purchasers for Switched Carrier Due to Better Call Quality
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Mobile Phones > Switched Carrier Due to Better Call Quality
Name:
Tobacco And Vape > Tobacco Hut
Category:
Tobacco And Vape
Retail
Range/Size:
80M - 100M
Description:
People who have made purchases at Tobacco Hut and are likely to be in-market for Tobacco And Vape. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Tobacco And Vape > Tobacco Hut
Name:
Craft Beer Enthusiasts > Highly Likely
Category:
Food & Drink
CPG (Consumer Packaged Goods)
Range/Size:
140M - 160M
Description:
This audience consists of Food & Drink purchasers for Craft Beer Enthusiasts
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Food & Drink > Craft Beer Enthusiasts > Highly Likely
Name:
Gelatin > Snack Pack Juicy Gels (Conagra Foods)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
220M - 240M
Description:
This audience consists of Deterministic Purchasers purchasers for Desserts
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Desserts > Gelatin > Snack Pack Juicy Gels (Conagra Foods)
Name:
Cars > Minivan
Category:
Likely Ownership
Automotive
Range/Size:
220M - 240M
Description:
This audience consists of Likely Ownership purchasers for Body Style Type
Taxonomy:
Attain > Automotive > Likely Ownership > Body Style Type > Cars > Minivan
Name:
Laundry Detergent > Other Laundry Detergent (Packet/Bar)
Category:
Laundry Detergent
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Laundry Detergent purchasers for Other Laundry Detergent (Packet/Bar)
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Laundry Detergent > Other Laundry Detergent (Packet/Bar)
Name:
if you plan to celebrate Halloween, how will you celebrate? > Trick-or-treating with children
Category:
Holidays
Seasonal
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in halloween-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Seasonal > Holidays > Halloween > Psychographics/Survey > if you plan to celebrate Halloween, how will you celebrate? > Trick-or-treating with children
