Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Ice Cream > Baskin-Robbins (Baskin-Robbins Ice Cream Co.)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Deterministic Purchasers purchasers for Desserts
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Desserts > Ice Cream > Baskin-Robbins (Baskin-Robbins Ice Cream Co.)
Name:
Health & Medicine > First Aid
Category:
First Aid
Health & Medicine
Range/Size:
100M - 120M
Description:
People who have purchased First Aid and are likely to be in-market for Health & Medicine. this activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Health & Medicine > First Aid
Name:
Makes > Lexus
Category:
In-Market
Automotive
Range/Size:
40M - 60M
Description:
People who have owned a Lexus in the past and are in market for a new car in the next 6 months. This deterministic behavior is seen in actual self-reported behavior captured in our consumer facing application, Klover.
Taxonomy:
Attain > Automotive > In-Market > Makes > Lexus
Name:
Family > Playrix
Category:
Gaming
Entertainment
Range/Size:
100M - 120M
Description:
People who have made purchases at Playrix and are likely to be in-market for Mobile and Social Gaming. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Entertainment > Gaming > Mobile and Social Gaming > Family > Playrix
Name:
Back To School Shopping > Electronics Store
Category:
Interest & Intent
Retail
Range/Size:
140M - 160M
Description:
This audience consists of Interest & Intent purchasers for Back To School Shopping
Taxonomy:
Attain > Retail > Interest & Intent > Back To School Shopping > Electronics Store
Name:
Likely Footwear Brand > Other Target
Category:
Footwear
Retail
Range/Size:
260M - 280M
Description:
This audience consists of Footwear purchasers for Likely Footwear Brand
Taxonomy:
Attain > Retail > Footwear > Likely Footwear Brand > Other Target
Name:
Ad Viewing > Find advertising on the internet amusing
Category:
Attitude and Behavior Propensities
Interest & Intent
Range/Size:
120M - 140M
Description:
This audience consists of Attitude and Behavior Propensities purchasers for Ad Viewing
Taxonomy:
Attain > Interest & Intent > Attitude and Behavior Propensities > Ad Viewing > Find advertising on the internet amusing
Name:
Advance Auto Parts > Budget Spenders
Category:
Purchase Habits
Transaction Data
Range/Size:
260M - 280M
Description:
This audience consists of Purchase Habits purchasers for Auto Parts & Repair
Taxonomy:
Attain > Transaction Data > Purchase Habits > Auto Parts & Repair > Advance Auto Parts > Budget Spenders
Name:
Cookies > Marinela (Bimbo Bakeries U.S.A. Inc.)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Deterministic Purchasers purchasers for Cookies And Crackers
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Cookies And Crackers > Cookies > Marinela (Bimbo Bakeries U.S.A. Inc.)
Name:
Pop-Tarts > Pop Tarts Brand Buyers
Category:
Kellanova
CPG (Consumer Packaged Goods)
Range/Size:
180M - 200M
Description:
This audience consists of Kellanova purchasers for ProScores
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Kellanova > ProScores > Pop-Tarts > Pop Tarts Brand Buyers
Name:
Popcorn > Snyder Of Berlin (Snyder's Potato Chips)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Deterministic Purchasers purchasers for Salty Snacks
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Salty Snacks > Popcorn > Snyder Of Berlin (Snyder's Potato Chips)
Name:
Likely Television Pay-Per-View Last 12 Months > Sports One Time
Category:
Likely Television Channel Last 7 Days
Interest & Intent
Range/Size:
180M - 200M
Description:
This audience consists of Likely Television Channel Last 7 Days purchasers for Likely Television Pay-Per-View Last 12 Months
Taxonomy:
Attain > Interest & Intent > Likely Television Channel Last 7 Days > Likely Television Pay-Per-View Last 12 Months > Sports One Time
Name:
Phone Carriers/Networks > Walmart Family Mobile
Category:
Phone Carriers/Networks
Tech/Telco
Range/Size:
100M - 120M
Description:
Taxonomy:
Attain > Tech/Telco > Phone Carriers/Networks > Walmart Family Mobile
Name:
Beading & Jewelry Making > Jewelry-Making Kits
Category:
Beading & Jewelry Making
Arts, Crafts & Sewing
Range/Size:
100M - 120M
Description:
People who have purchased Jewelry-Making Kits and are likely to be in-market for Beading & Jewelry Making . This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Arts, Crafts & Sewing > Beading & Jewelry Making > Jewelry-Making Kits
Name:
Kitchen > Small Kitchen Appliances
Category:
Household Essentials
Retail
Range/Size:
80M - 100M
Description:
People who have purchased small kitchen appliances are likely in-market for kitchenware. This is based on actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > Retail > Household Essentials > Kitchen > Small Kitchen Appliances
Name:
Multigrain Snack > Sabritas Sabritones (Frito-Lay Inc.)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Deterministic Purchasers purchasers for Salty Snacks
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Salty Snacks > Multigrain Snack > Sabritas Sabritones (Frito-Lay Inc.)
Name:
Current State > Michigan
Category:
Current State
Demographic
Range/Size:
60M - 80M
Description:
This Attain segment includes data on consumers interested in demographic-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Demographic > Current State > Michigan
Name:
Head of Household > 1952
Category:
Household Member
Demographic
Range/Size:
280M - 300M
Description:
This audience consists of Household Member purchasers for Year of Birth
Taxonomy:
Attain > Demographic > Household Member > Year of Birth > Head of Household > 1952
Name:
Relationship Status > Separated, divorced or widowed
Category:
Relationship Status
Demographic
Range/Size:
180M - 200M
Description:
Attain self-declared demo data contains people who have identified themselves as Separated, Divorced or Widowed. They are curated from our consumer facing application, Klover.
Taxonomy:
Attain > Demographic > Relationship Status > Separated, divorced or widowed
Name:
Retail > Overstock.com Buyer Propensity
Category:
Overstock.com Buyer Propensity
Retail
Range/Size:
140M - 160M
Description:
This audience consists of Overstock.com Buyer Propensity purchasers
Taxonomy:
Attain > Retail > Overstock.com Buyer Propensity
Name:
Restaurants > Ruby Tuesday
Category:
Restaurants
Interest & Intent
Range/Size:
180M - 200M
Description:
This audience consists of Restaurants purchasers for Ruby Tuesday
Taxonomy:
Attain > Interest & Intent > Restaurants > Ruby Tuesday
Name:
Pre Packaged Salads > Earthbound Farm (Earthbound Farm Llc)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Deterministic Purchasers purchasers for Vegetables
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Vegetables > Pre Packaged Salads > Earthbound Farm (Earthbound Farm Llc)
Name:
Retail > Grocery & Supermarkets
Category:
Past Purchases
Transaction Data
Range/Size:
120M - 140M
Description:
A segment comprised of people who have made purchases at grocery and supermarkets based on first-party deterministic purchase data.
Taxonomy:
Attain > Transaction Data > Past Purchases > Retail > Grocery & Supermarkets
Name:
Likely Juice/Non-Carbonated Beverage > Snapple
Category:
Beverage
CPG (Consumer Packaged Goods)
Range/Size:
220M - 240M
Description:
This audience consists of Beverage purchasers for Likely Juice/Non-Carbonated Beverage
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Beverage > Likely Juice/Non-Carbonated Beverage > Snapple
Name:
Likely Attitude and Behavior > Underbanked - 15
Category:
Interest & Intent
Personal Finance
Range/Size:
140M - 160M
Description:
This audience consists of Interest & Intent purchasers for Likely Attitude and Behavior
Taxonomy:
Attain > Personal Finance > Interest & Intent > Likely Attitude and Behavior > Underbanked - 15
