Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Do you prefer to purchase candy in bulk or individually wrapped for Halloween? > Bulk
Category:
Holidays
Seasonal
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in halloween-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Seasonal > Holidays > Halloween > Psychographics/Survey > Do you prefer to purchase candy in bulk or individually wrapped for Halloween? > Bulk
Name:
UTZ > High Propensity
Category:
Snacks
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have bought UTZ 2-5+ times and have a high propensity to be in-market for Pretzels. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Snacks > Product > Pretzels > UTZ > High Propensity
Name:
Car Insurance > New Car Insurance
Category:
In-Market
Automotive
Range/Size:
120M - 140M
Description:
US Consumers who have Identified that they currently have Car Insurance but are in-market for a new Car Insurance. Attain's Segments are built off of multiple deterministic attributes including self declared psychographic information, demographics, and transaction history.
Taxonomy:
Attain > Automotive > In-Market > Car Insurance > New Car Insurance
Name:
Congressional District > Arkansas-03
Category:
State Political Districts
Politics
Range/Size:
180M - 200M
Description:
This audience consists of State Political Districts purchasers for Arkansas
Taxonomy:
Attain > Politics > State Political Districts > Arkansas > Congressional District > Arkansas-03
Name:
Womens Clothing > Between $201 And $300
Category:
Retail
Retail
Range/Size:
120M - 140M
Description:
This audience consists of Retail purchasers for Apparel
Taxonomy:
Attain > Retail > Retail > Apparel > Womens Clothing > Between $201 And $300
Name:
Travel > Vacation/Leisure Travelers: Summer Trips
Category:
Retail Shoppers: Purchase Based
Retail
Range/Size:
240M - 260M
Description:
This audience consists of Retail Shoppers: Purchase Based purchasers for Travel
Taxonomy:
Attain > Retail > Retail Shoppers: Purchase Based > Travel > Vacation/Leisure Travelers: Summer Trips
Name:
Baking & Cooking > Baking Chips
Category:
Baking & Cooking
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have made purchased Baking Chips and are likely to be in-market for Baking & Cooking. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Baking & Cooking > Baking Chips
Name:
Toys > Rainbow High
Category:
Toys
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Toys purchasers for Rainbow High
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Toys > Rainbow High
Name:
Dining > Drinkware
Category:
Household Essentials
Retail
Range/Size:
100M - 120M
Description:
People who have purchased drinkware are likely in-market for dining products. This is based on actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > Retail > Household Essentials > Dining > Drinkware
Name:
Household Income > $175,000 to $199,999
Category:
Household Income
Demographic
Range/Size:
100M - 120M
Description:
This Attain segment includes data on consumers interested in demographic-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Demographic > Household Income > $175,000 to $199,999
Name:
Soda > Jarritos
Category:
Beverage Categories
CPG (Consumer Packaged Goods)
Range/Size:
80M - 100M
Description:
People who have bought Jarritos and are likely to be in-market for Soda. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Beverage Categories > Product > Soda > Jarritos
Name:
Athletic Wear and Sportswear > Lululemon
Category:
Clothing & Accessories
Retail
Range/Size:
80M - 100M
Description:
People who have made purchases at Lululemon and are likely to be in-market for the Clothing & Accessories Category. This activity is seen in actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > Retail > Clothing & Accessories > Athletic Wear and Sportswear > Lululemon
Name:
Canned Fruit Juice > Dole
Category:
Canned Juices - Shelf-Stable
CPG (Consumer Packaged Goods)
Range/Size:
220M - 240M
Description:
This audience consists of Canned Juices - Shelf-Stable purchasers for Canned Fruit Juice
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Canned Juices - Shelf-Stable > Canned Fruit Juice > Dole
Name:
Likely In Market Timing > New Vehicle
Category:
Likely In Market Timing
Automotive
Range/Size:
100M - 120M
Description:
This audience consists of Likely In Market Timing purchasers for New Vehicle
Taxonomy:
Attain > Automotive > Likely In Market Timing > New Vehicle
Name:
Laundry > Tide
Category:
Location + Purchase
Transaction Data
Range/Size:
120M - 140M
Description:
This audience consists of Location + Purchase purchasers for Big Box
Taxonomy:
Attain > Transaction Data > Location + Purchase > Big Box > Target > Household Essentials > Laundry > Tide
Name:
In the next 6 months, what is your most important upcoming life event? > None of the above
Category:
Psychographics/Survey
Life Events
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers participating in or planning for major life events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Life Events > Psychographics/Survey > In the next 6 months, what is your most important upcoming life event? > None of the above
Name:
Wine > Domestic Table/Still Wine
Category:
Wine
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Wine purchasers for Domestic Table/Still Wine
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Wine > Domestic Table/Still Wine
Name:
Thrift Stores > The Salvation Army
Category:
Thrift Stores
Retail
Range/Size:
80M - 100M
Description:
People who have made purchases with The Salvation Army and are likely to be in-market for Thrift Stores. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Thrift Stores > The Salvation Army
Name:
Plain Vegetables - Frozen > Frozen Beans
Category:
Plain Vegetables - Frozen
CPG (Consumer Packaged Goods)
Range/Size:
280M - 300M
Description:
This audience consists of Plain Vegetables - Frozen purchasers for Frozen Beans
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Plain Vegetables - Frozen > Frozen Beans
Name:
Total Current Cash Savings (Excludes Protected Class Data) > $20,000 - $24,999
Category:
Total Current Cash Savings (Excludes Protected Class Data)
Personal Finance
Range/Size:
120M - 140M
Description:
This audience consists of Total Current Cash Savings (Excludes Protected Class Data) purchasers for $20,000 - $24,999
Taxonomy:
Attain > Personal Finance > Total Current Cash Savings (Excludes Protected Class Data) > $20,000 - $24,999
Name:
Club > BJ's Wholesale Club
Category:
Club
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Club purchasers for BJ's Wholesale Club
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Club > BJ's Wholesale Club
Name:
Social Media Usage > Discord
Category:
Social Media
Entertainment
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in social media-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Entertainment > Social Media > Psychographics/Survey > Social Media Usage > Discord
Name:
Dog Food > Milk-Bone Flavor Snacks (Big Heart Pet Brands)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Deterministic Purchasers purchasers for Pet Food
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Pet Food > Dog Food > Milk-Bone Flavor Snacks (Big Heart Pet Brands)
Name:
Crayola > Medium Propensity
Category:
Arts and Crafts
Retail
Range/Size:
80M - 100M
Description:
People who have bought Crayola 1+ times and have a medium propensity to be in-market for Art Supplies. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Arts and Crafts > Product > Art Supplies > Crayola > Medium Propensity
Name:
Financial Services > Banking
Category:
Brands
Retail
Range/Size:
280M - 300M
Description:
This audience consists of Brands purchasers for Financial Services
Taxonomy:
Attain > Retail > Brands > Financial Services > Banking
