Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Streaming Video > CBS All Access
Category:
Streaming Video
Interest & Intent
Range/Size:
120M - 140M
Description:
This audience consists of Streaming Video purchasers for CBS All Access
Taxonomy:
Attain > Interest & Intent > Streaming Video > CBS All Access
Name:
Diapering Needs > Disposable Diapers
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Deterministic Purchasers purchasers for Diapering Needs
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Diapering Needs > Disposable Diapers
Name:
Makes > GMC
Category:
In-Market
Automotive
Range/Size:
60M - 80M
Description:
People who have owned a GMC in the past and are in market for a new car in the next 6 months. This deterministic behavior is seen in actual self-reported behavior captured in our consumer facing application, Klover.
Taxonomy:
Attain > Automotive > In-Market > Makes > GMC
Name:
Yes > Education
Category:
In-Market for a New Job
B2B
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in b2b-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > B2B > In-Market for a New Job > Yes > Education
Name:
UTZ > High Propensity
Category:
Snacks
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have bought UTZ 2-5+ times and have a high propensity to be in-market for Pretzels. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Snacks > Product > Pretzels > UTZ > High Propensity
Name:
Computers > Computer Mice
Category:
Computers
Electronics
Range/Size:
100M - 120M
Description:
People who have made purchased Computer Mice and are likely to be in-market for Computers. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Electronics > Computers > Computer Mice
Name:
Cows Milk > E.W. James & Sons (E.W. James & Sons)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Deterministic Purchasers purchasers for Milk Products
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Milk Products > Cows Milk > E.W. James & Sons (E.W. James & Sons)
Name:
Vlasic > Medium Propensity
Category:
Food
CPG (Consumer Packaged Goods)
Range/Size:
80M - 100M
Description:
People who have bought Vlasic 1+ times and have a medium propensity to be in-market for Sauces & Condiments. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Food > Sauces & Condiments > Brand > Vlasic > Medium Propensity
Name:
Likely Ready to Eat Cereal > Post
Category:
Breakfast Food
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Breakfast Food purchasers for Likely Ready to Eat Cereal
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Breakfast Food > Likely Ready to Eat Cereal > Post
Name:
Beauty & Cosmetics > The Lip Bar
Category:
Beauty & Cosmetics
Interest & Intent
Range/Size:
200M - 220M
Description:
This audience consists of Beauty & Cosmetics purchasers for The Lip Bar
Taxonomy:
Attain > Interest & Intent > Beauty & Cosmetics > The Lip Bar
Name:
Likely Television Channel > Food Network
Category:
Likely Television Channel
Interest & Intent
Range/Size:
120M - 140M
Description:
This audience consists of Likely Television Channel purchasers for Likely Television Channel
Taxonomy:
Attain > Interest & Intent > Likely Television Channel > Likely Television Channel > Food Network
Name:
What is your preferred language? > Vietnamese
Category:
What is your preferred language?
Demographic
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in demographic-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Demographic > What is your preferred language? > Vietnamese
Name:
Media Entertainment > Buy/Rent/Stream Videos from Time Warner Cable
Category:
Media Entertainment
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Media Entertainment purchasers for Buy/Rent/Stream Videos from Time Warner Cable
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Media Entertainment > Buy/Rent/Stream Videos from Time Warner Cable
Name:
4th Person > 1958
Category:
Household Member
Demographic
Range/Size:
260M - 280M
Description:
This audience consists of Household Member purchasers for Year of Birth
Taxonomy:
Attain > Demographic > Household Member > Year of Birth > 4th Person > 1958
Name:
Product Purchasers > Baby Formula
Category:
Product Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Product Purchasers purchasers for Baby Formula
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Product Purchasers > Baby Formula
Name:
Home Equity Loan Amount > $200,000 - $249,999
Category:
Home Equity Loan Amount
Personal Finance
Range/Size:
200M - 220M
Description:
This audience consists of Home Equity Loan Amount purchasers for $200,000 - $249,999
Taxonomy:
Attain > Personal Finance > Home Equity Loan Amount > $200,000 - $249,999
Name:
Pretzel > Rold Gold (Frito-Lay Inc.)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Deterministic Purchasers purchasers for Salty Snacks
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Salty Snacks > Pretzel > Rold Gold (Frito-Lay Inc.)
Name:
Rte Cereal > Kellogg's Rice Krispies (Kellogg Company)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Deterministic Purchasers purchasers for Cereal And Granola
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Cereal And Granola > Rte Cereal > Kellogg's Rice Krispies (Kellogg Company)
Name:
Beauty and Cosmetic Retailers > Beauty Mart
Category:
Hair & Beauty
Personal Care
Range/Size:
80M - 100M
Description:
People who have made purchases at Beauty Mart and are likely to be in-market for Beauty and Cosmetic Retailers. This activity is evident in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Personal Care > Hair & Beauty > Beauty and Cosmetic Retailers > Beauty Mart
Name:
Chickpea/Garbanzos > Goya (Goya Foods Inc)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
This audience consists of Deterministic Purchasers purchasers for Beans
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Beans > Chickpea/Garbanzos > Goya (Goya Foods Inc)
Name:
Loan Payments > Student Loan Payment
Category:
Loan Payments
Transaction Data
Range/Size:
40M - 60M
Description:
A segment comprised of people who have made student loan payments based on first-party, deterministic transaction data.
Taxonomy:
Attain > Transaction Data > Loan Payments > Student Loan Payment
Name:
Willing To Share Data With Auto Insurer > Unwilling In Exchange For Discounts
Category:
Automotive
Automotive
Range/Size:
240M - 260M
Description:
This audience consists of Automotive purchasers for Willing To Share Data With Auto Insurer
Taxonomy:
Attain > Automotive > Automotive > Willing To Share Data With Auto Insurer > Unwilling In Exchange For Discounts
Name:
Number of Credit Lines > 4 Lines
Category:
Credit
Personal Finance
Range/Size:
120M - 140M
Description:
This audience consists of Credit purchasers for Number of Credit Lines
Taxonomy:
Attain > Personal Finance > Credit > Number of Credit Lines > 4 Lines
Name:
Home Purchase Price > $501,000 - $1,000,000
Category:
Home & Real Estate
Demographic
Range/Size:
200M - 220M
Description:
This audience consists of Home & Real Estate purchasers for Home Purchase Price
Taxonomy:
Attain > Demographic > Home & Real Estate > Home Purchase Price > $501,000 - $1,000,000
Name:
Video Games (Gaming) > World of Warcraft (Franchise)
Category:
Video Games (Gaming)
Interest & Intent
Range/Size:
260M - 280M
Description:
This audience consists of Video Games (Gaming) purchasers for World of Warcraft (Franchise)
Taxonomy:
Attain > Interest & Intent > Video Games (Gaming) > World of Warcraft (Franchise)
