Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
4th Person > 1994
Category:
Household Member
Demographic
Range/Size:
120M - 140M
Description:
This audience consists of Household Member purchasers for Year of Birth
Taxonomy:
Attain > Demographic > Household Member > Year of Birth > 4th Person > 1994
Name:
Product > Plumbing
Category:
Home Improvement
Retail
Range/Size:
100M - 120M
Description:
People who have made purchases in the plumbing category and are likely to be in-market for plumbing and plumbing accessories. This activity is captured in actual transactions in our consumer-facing applications.
Taxonomy:
Attain > Retail > Home Improvement > Product > Plumbing
Name:
DMA > Boise
Category:
DMA
Demographic
Range/Size:
260M - 280M
Description:
This audience consists of DMA purchasers for Boise
Taxonomy:
Attain > Demographic > DMA > Boise
Name:
Non-Motorized Watercraft Owners > Likely
Category:
Non-Motorized Watercraft Owners
Interest & Intent
Range/Size:
200M - 220M
Description:
This audience consists of Non-Motorized Watercraft Owners purchasers for Likely
Taxonomy:
Attain > Interest & Intent > Non-Motorized Watercraft Owners > Likely
Name:
Likely Footwear Type > Running
Category:
Footwear
Retail
Range/Size:
180M - 200M
Description:
This audience consists of Footwear purchasers for Likely Footwear Type
Taxonomy:
Attain > Retail > Footwear > Likely Footwear Type > Running
Name:
Interest & Intent > AARP Members
Category:
AARP Members
Interest & Intent
Range/Size:
180M - 200M
Description:
This audience consists of AARP Members purchasers
Taxonomy:
Attain > Interest & Intent > AARP Members
Name:
Makes > Kia
Category:
In-Market
Automotive
Range/Size:
60M - 80M
Description:
People who have owned a Kia in the past and are in market for a new car in the next 6 months. This deterministic behavior is seen in actual self-reported behavior captured in our consumer facing application, Klover.
Taxonomy:
Attain > Automotive > In-Market > Makes > Kia
Name:
What are your thoughts on electric vehicles? > I don't own one, but I'm interested in buying an electric vehicle
Category:
Psychographics/Survey
Automotive
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in automotive-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Automotive > Psychographics/Survey > What are your thoughts on electric vehicles? > I don't own one, but I'm interested in buying an electric vehicle
Name:
Gyms & Fitness Centers > Team Beachbody
Category:
Gyms & Fitness Centers
Personal Care
Range/Size:
100M - 120M
Description:
People who have made purchases at Team Beachbody and are likely to be in-market for Gyms & Fitness Centers. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Personal Care > Gyms & Fitness Centers > Team Beachbody
Name:
Dining Out Ice Cream Eaters > Likely
Category:
Food & Drink
Dining
Range/Size:
140M - 160M
Description:
This audience consists of Food & Drink purchasers for Dining Out Ice Cream Eaters
Taxonomy:
Attain > Dining > Food & Drink > Dining Out Ice Cream Eaters > Likely
Name:
Skin Care > Nighttime Claim
Category:
Skin Care
Personal Care
Range/Size:
140M - 160M
Description:
This audience consists of Skin Care purchasers for Nighttime Claim
Taxonomy:
Attain > Personal Care > Skin Care > Nighttime Claim
Name:
Milk Substitutes > Lactaid
Category:
Food
CPG (Consumer Packaged Goods)
Range/Size:
80M - 100M
Description:
People who have bought Lactaid and are likely to be in-market for Milk Substitutes. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Food > Dairy > Milk Substitutes > Lactaid
Name:
Age Ranges > 45-54
Category:
Age Ranges
Demographic
Range/Size:
120M - 140M
Description:
This audience consists of Age Ranges purchasers for 45-54
Taxonomy:
Attain > Demographic > Age Ranges > 45-54
Name:
Dial > Medium Propensity
Category:
Beauty
CPG (Consumer Packaged Goods)
Range/Size:
80M - 100M
Description:
People who have bought Dial 1+ times and have a medium propensity to be in-market for Bath & Body. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Beauty > Product > Bath & Body > Shower Gel & Body Wash > Dial > Medium Propensity
Name:
Net Assets Score (Net Worth) > $50,000-$74,999 (FLA / Fair Lending Friendly)
Category:
Net Assets Score (Net Worth)
Personal Finance
Range/Size:
200M - 220M
Description:
This audience consists of Net Assets Score (Net Worth) purchasers for $50,000-$74,999 (FLA / Fair Lending Friendly)
Taxonomy:
Attain > Personal Finance > Net Assets Score (Net Worth) > $50,000-$74,999 (FLA / Fair Lending Friendly)
Name:
Neobanks and Fintech > Paypal
Category:
Neobanks and Fintech
Personal Finance
Range/Size:
100M - 120M
Description:
People who have made purchases at Paypal and are likely to be in-market for Neobanks and Fintech. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Personal Finance > Neobanks and Fintech > Paypal
Name:
Fritos > Medium Propensity
Category:
Snacks
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have bought Fritos 1+ times and have a medium propensity to be in-market for Chips. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Snacks > Product > Chips > Fritos > Medium Propensity
Name:
International Travel > Visit Aruba for any reason
Category:
Attitude and Behavior Propensities
Interest & Intent
Range/Size:
120M - 140M
Description:
This audience consists of Attitude and Behavior Propensities purchasers for International Travel
Taxonomy:
Attain > Interest & Intent > Attitude and Behavior Propensities > International Travel > Visit Aruba for any reason
Name:
Toys & Games > Capcom
Category:
Toys & Games
Interest & Intent
Range/Size:
200M - 220M
Description:
This audience consists of Toys & Games purchasers for Capcom
Taxonomy:
Attain > Interest & Intent > Toys & Games > Capcom
Name:
Ownership-Body Styles > Van Minivan
Category:
Ownership-Body Styles
Automotive
Range/Size:
260M - 280M
Description:
This audience consists of Ownership-Body Styles purchasers for Van Minivan
Taxonomy:
Attain > Automotive > Ownership-Body Styles > Van Minivan
Name:
Arts, Crafts & Sewing > Sewing
Category:
Sewing
Arts, Crafts & Sewing
Range/Size:
80M - 100M
Description:
People who have made purchases in0 and are likely to be in-market for Sewing. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Arts, Crafts & Sewing > Sewing
Name:
Length of Residence > 5 Years
Category:
Length of Residence
Demographic
Range/Size:
180M - 200M
Description:
This audience consists of Length of Residence purchasers for 5 Years
Taxonomy:
Attain > Demographic > Length of Residence > 5 Years
Name:
Sharing Economy > Gig work in business services
Category:
Attitude and Behavior Propensities
Interest & Intent
Range/Size:
200M - 220M
Description:
This audience consists of Attitude and Behavior Propensities purchasers for Sharing Economy
Taxonomy:
Attain > Interest & Intent > Attitude and Behavior Propensities > Sharing Economy > Gig work in business services
Name:
Overdraft Protection > Acquired Last 12 Months
Category:
Likely Bank Account and Services
Personal Finance
Range/Size:
120M - 140M
Description:
This audience consists of Likely Bank Account and Services purchasers for Overdraft Protection
Taxonomy:
Attain > Personal Finance > Likely Bank Account and Services > Overdraft Protection > Acquired Last 12 Months
Name:
Vehicle Mileage > 90,001 - 100,000 miles
Category:
Vehicle Mileage
Automotive
Range/Size:
120M - 140M
Description:
This audience consists of Vehicle Mileage purchasers for 90,001 - 100,000 miles
Taxonomy:
Attain > Automotive > Vehicle Mileage > 90,001 - 100,000 miles
