Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
How often do you use a laptop or desktop computer? > 1 hour per day
Category:
Psychographics/Survey
Electronics
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in electronics-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Electronics > Psychographics/Survey > How often do you use a laptop or desktop computer? > 1 hour per day
Name:
Current State > Alabama
Category:
Current State
Demographic
Range/Size:
60M - 80M
Description:
This Attain segment includes data on consumers interested in demographic-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Demographic > Current State > Alabama
Name:
Skincare Sets/Kits > Burt's Bees
Category:
Luxury/Prestige Beauty
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Luxury/Prestige Beauty purchasers for Skincare Sets/Kits
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Luxury/Prestige Beauty > Skincare Sets/Kits > Burt's Bees
Name:
Year of Birth > 1960
Category:
Age
Demographic
Range/Size:
200M - 220M
Description:
This audience consists of Age purchasers for Year of Birth
Taxonomy:
Attain > Demographic > Age > Year of Birth > 1960
Name:
Likely Magazine Type > Epicurean
Category:
Likely Magazine Type
Entertainment
Range/Size:
260M - 280M
Description:
This audience consists of Likely Magazine Type purchasers for Epicurean
Taxonomy:
Attain > Entertainment > Likely Magazine Type > Epicurean
Name:
Discretionary Spend - Clothing/Apparel > $500-$999
Category:
Discretionary Spend - Clothing/Apparel
Personal Finance
Range/Size:
220M - 240M
Description:
This audience consists of Discretionary Spend - Clothing/Apparel purchasers for $500-$999
Taxonomy:
Attain > Personal Finance > Discretionary Spend - Clothing/Apparel > $500-$999
Name:
Beauty and Personal Care > Massage Clinics and Therapists
Category:
Location-Based Audiences
Retail
Range/Size:
100M - 120M
Description:
This audience consists of Location-Based Audiences purchasers for Offline Purchasers
Taxonomy:
Attain > Retail > Location-Based Audiences > Offline Purchasers > Beauty and Personal Care > Massage Clinics and Therapists
Name:
Likely Reason to Switch Carrier > Better Coverage
Category:
Likely Reason to Switch Carrier
Transaction Data
Range/Size:
120M - 140M
Description:
This audience consists of Likely Reason to Switch Carrier purchasers for Better Coverage
Taxonomy:
Attain > Transaction Data > Likely Reason to Switch Carrier > Better Coverage
Name:
Media Entertainment > Buy/Rent/Stream Videos from DirecTV
Category:
Media Entertainment
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Media Entertainment purchasers for Buy/Rent/Stream Videos from DirecTV
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Media Entertainment > Buy/Rent/Stream Videos from DirecTV
Name:
Juice > Capri Sun
Category:
Beverage Categories
CPG (Consumer Packaged Goods)
Range/Size:
80M - 100M
Description:
People who have bought Capri Sun and are likely to be in-market for Juice. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Beverage Categories > Product > Juice > Capri Sun
Name:
Likely Ready to Eat Cereal > Trix
Category:
Breakfast Food
CPG (Consumer Packaged Goods)
Range/Size:
280M - 300M
Description:
This audience consists of Breakfast Food purchasers for Likely Ready to Eat Cereal
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Breakfast Food > Likely Ready to Eat Cereal > Trix
Name:
Mott's > High Propensity
Category:
Beverage Categories
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have bought Mott's 2-5+ times and have a high propensity to be in-market for Juice. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Beverage Categories > Product > Juice > Mott's > High Propensity
Name:
College Student Credit Card Owner > Gas/Dept/Retail
Category:
College Student Credit Card Owner
Personal Finance
Range/Size:
120M - 140M
Description:
This audience consists of College Student Credit Card Owner purchasers for Gas/Dept/Retail
Taxonomy:
Attain > Personal Finance > College Student Credit Card Owner > Gas/Dept/Retail
Name:
Premium Gin Purchasers > Likely
Category:
Food & Drink
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Food & Drink purchasers for Premium Gin Purchasers
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Food & Drink > Premium Gin Purchasers > Likely
Name:
Congressional District > New Hampshire-01
Category:
State Political Districts
Politics
Range/Size:
260M - 280M
Description:
This audience consists of State Political Districts purchasers for New Hampshire
Taxonomy:
Attain > Politics > State Political Districts > New Hampshire > Congressional District > New Hampshire-01
Name:
Interest & Intent > PlantBasedDairyBuyers
Category:
PlantBasedDairyBuyers
Interest & Intent
Range/Size:
120M - 140M
Description:
This audience consists of PlantBasedDairyBuyers purchasers
Taxonomy:
Attain > Interest & Intent > PlantBasedDairyBuyers
Name:
Frozen Novelty > Bomb Pop (Wells Enterprises Inc)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
180M - 200M
Description:
This audience consists of Deterministic Purchasers purchasers for Desserts
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Desserts > Frozen Novelty > Bomb Pop (Wells Enterprises Inc)
Name:
Popcorn > Snyder Of Berlin (Snyder's Potato Chips)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Deterministic Purchasers purchasers for Salty Snacks
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Salty Snacks > Popcorn > Snyder Of Berlin (Snyder's Potato Chips)
Name:
Parking > Laz Parking
Category:
Parking
Transportation
Range/Size:
80M - 100M
Description:
People who have made purchases with Laz Parking and are likely to be in-market for Parking Services. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Transportation > Parking > Laz Parking
Name:
Wearables > Use Amazfit wearable to track health (Financial)
Category:
Attitude and Behavior Propensities
Interest & Intent
Range/Size:
280M - 300M
Description:
This audience consists of Attitude and Behavior Propensities purchasers for Wearables
Taxonomy:
Attain > Interest & Intent > Attitude and Behavior Propensities > Wearables > Use Amazfit wearable to track health (Financial)
Name:
Influencer > In-Store Radio (Financial)
Category:
Spending Propensities
Psychographic
Range/Size:
240M - 260M
Description:
This audience consists of Spending Propensities purchasers for Influencer
Taxonomy:
Attain > Psychographic > Spending Propensities > Influencer > In-Store Radio (Financial)
Name:
Mac And Cheese > Cheetos (Frito-Lay Inc.)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
220M - 240M
Description:
This audience consists of Deterministic Purchasers purchasers for Prepared Foods
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Prepared Foods > Mac And Cheese > Cheetos (Frito-Lay Inc.)
Name:
Looking ahead to the holiday season, how much do you typically budget for food and beverages? > $51 - $100
Category:
Psychographics/Survey
Purchase Behavior
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in purchase behavior-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Purchase Behavior > Psychographics/Survey > Looking ahead to the holiday season, how much do you typically budget for food and beverages? > $51 - $100
Name:
Dial > Medium Propensity
Category:
Beauty
CPG (Consumer Packaged Goods)
Range/Size:
80M - 100M
Description:
People who have bought Dial 1+ times and have a medium propensity to be in-market for Bath & Body. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Beauty > Product > Bath & Body > Shower Gel & Body Wash > Dial > Medium Propensity
Name:
Lactaid > High Propensity
Category:
Food
CPG (Consumer Packaged Goods)
Range/Size:
80M - 100M
Description:
People who have bought Lactaid 2-5+ times and have a high propensity to be in-market for Milk Substitutes. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Food > Dairy > Milk Substitutes > Lactaid > High Propensity
