Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Tortilla Chip > Sabritas Doritos (Frito-Lay Inc.)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
This audience consists of Deterministic Purchasers purchasers for Salty Snacks
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Salty Snacks > Tortilla Chip > Sabritas Doritos (Frito-Lay Inc.)
Name:
Fashion & Style Attitudes > First to try new clothing styles (Financial)
Category:
Interest & Intent
Retail
Range/Size:
260M - 280M
Description:
This audience consists of Interest & Intent purchasers for Attitude and Behavior Propensities
Taxonomy:
Attain > Retail > Interest & Intent > Attitude and Behavior Propensities > Fashion & Style Attitudes > First to try new clothing styles (Financial)
Name:
How much did you spend on food or drink while watching the Super Bowl? > I didn't watch the Super Bowl
Category:
Sports
Seasonal
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in sports-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Seasonal > Sports > Interest > Football > Psychographics/Survey > How much did you spend on food or drink while watching the Super Bowl? > I didn't watch the Super Bowl
Name:
Apparel > Xhilaration
Category:
Apparel
Retail
Range/Size:
180M - 200M
Description:
This audience consists of Apparel purchasers for Xhilaration
Taxonomy:
Attain > Retail > Apparel > Xhilaration
Name:
Ownership-Make and Models > Infiniti QX60
Category:
Ownership-Make and Models
Automotive
Range/Size:
280M - 300M
Description:
This audience consists of Ownership-Make and Models purchasers for Infiniti QX60
Taxonomy:
Attain > Automotive > Ownership-Make and Models > Infiniti QX60
Name:
Toys > Card/Gift
Category:
Toys
CPG (Consumer Packaged Goods)
Range/Size:
260M - 280M
Description:
This audience consists of Toys purchasers for Card/Gift
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Toys > Card/Gift
Name:
Condiments, Sauces & Spreads > Gravy
Category:
Condiments, Sauces & Spreads
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have made purchased Gravy and are likely to be in-market for Condiments, Sauces & Spreads. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Condiments, Sauces & Spreads > Gravy
Name:
Automotive > Freightliner
Category:
Automotive
Interest & Intent
Range/Size:
180M - 200M
Description:
This audience consists of Automotive purchasers for Freightliner
Taxonomy:
Attain > Interest & Intent > Automotive > Freightliner
Name:
Cereal And Granola Bars > Kodiak (Kodiak Cakes)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Deterministic Purchasers purchasers for Cereal And Granola
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Cereal And Granola > Cereal And Granola Bars > Kodiak (Kodiak Cakes)
Name:
Greek Yogurt > Oikos Pro (Dannon Company Inc., The)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
300M - 320M
Description:
This audience consists of Deterministic Purchasers purchasers for Yogurt
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Yogurt > Greek Yogurt > Oikos Pro (Dannon Company Inc., The)
Name:
Ready-To-Eat Cereal > General Mills Multi Grain Cheerios
Category:
Cold Cereal
CPG (Consumer Packaged Goods)
Range/Size:
300M - 320M
Description:
This audience consists of Cold Cereal purchasers for Ready-To-Eat Cereal
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Cold Cereal > Ready-To-Eat Cereal > General Mills Multi Grain Cheerios
Name:
Prepaid Card Users > Highly Likely
Category:
Prepaid Card Users
Personal Finance
Range/Size:
180M - 200M
Description:
This audience consists of Prepaid Card Users purchasers for Highly Likely
Taxonomy:
Attain > Personal Finance > Prepaid Card Users > Highly Likely
Name:
Mortgage or Loan > Home Mortgage
Category:
Likely Bank Account and Services
Personal Finance
Range/Size:
180M - 200M
Description:
This audience consists of Likely Bank Account and Services purchasers for Mortgage or Loan
Taxonomy:
Attain > Personal Finance > Likely Bank Account and Services > Mortgage or Loan > Home Mortgage
Name:
If watching the Super Bowl at home, which electronics will you upgrade prior to the game? > Streaming Devices
Category:
Sports
Seasonal
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in sports-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Seasonal > Sports > Interest > Football > Psychographics/Survey > If watching the Super Bowl at home, which electronics will you upgrade prior to the game? > Streaming Devices
Name:
Footwear > Rack Room
Category:
Footwear
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Footwear purchasers for Rack Room
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Footwear > Rack Room
Name:
Likely Health Interest > Brand Name Medicine Propensity Score - 03
Category:
Likely Health Interest
Interest & Intent
Range/Size:
120M - 140M
Description:
This audience consists of Likely Health Interest purchasers for Brand Name Medicine Propensity Score - 03
Taxonomy:
Attain > Interest & Intent > Likely Health Interest > Brand Name Medicine Propensity Score - 03
Name:
GMC > Yukon XL C1500
Category:
Likely In-Market Propensities
Automotive
Range/Size:
120M - 140M
Description:
This audience consists of Likely In-Market Propensities purchasers for GMC
Taxonomy:
Attain > Automotive > Likely In-Market Propensities > GMC > Yukon XL C1500
Name:
Individual > African American
Category:
Country of Origin
Demographic
Range/Size:
240M - 260M
Description:
This audience consists of Country of Origin purchasers for Individual
Taxonomy:
Attain > Demographic > Country of Origin > Individual > African American
Name:
Likely Activity > Museums
Category:
Likely Activity
Travel
Range/Size:
100M - 120M
Description:
This audience consists of Likely Activity purchasers for Museums
Taxonomy:
Attain > Travel > Likely Activity > Museums
Name:
Economy > More Focus on Job Creation
Category:
Economy
Politics
Range/Size:
200M - 220M
Description:
This audience consists of Economy purchasers for More Focus on Job Creation
Taxonomy:
Attain > Politics > Economy > More Focus on Job Creation
Name:
Entertainment > TV Live Broadcasts
Category:
TV Live Broadcasts
Entertainment
Range/Size:
120M - 140M
Description:
People who are active live TV broadcast watchers, through any cable or channel network. This self-declared behavior is shared through survey data captured in our consumer facing application, Klover.
Taxonomy:
Attain > Entertainment > TV Live Broadcasts
Name:
Audi > TT
Category:
Likely In-Market Propensities
Automotive
Range/Size:
220M - 240M
Description:
This audience consists of Likely In-Market Propensities purchasers for Audi
Taxonomy:
Attain > Automotive > Likely In-Market Propensities > Audi > TT
Name:
Where do you fill your drug prescriptions most often? > H-E-B
Category:
Psychographics/Survey
Pharmacy
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in pharmaceutical-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Pharmacy > Psychographics/Survey > Where do you fill your drug prescriptions most often? > H-E-B
Name:
Summer > Diving
Category:
Olympics
Seasonal
Range/Size:
100M - 120M
Description:
People who have Self declared interest for Diving and are likely to be in-market for Olympics. This activity is seen in actual surveys captured in our consumer-facing applications.
Taxonomy:
Attain > Seasonal > Olympics > Summer > Diving
Name:
Optimized for TV > Sanitary Napkins/Tampons
Category:
Optimized for TV
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Optimized for TV purchasers for Sanitary Napkins/Tampons
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Optimized for TV > Sanitary Napkins/Tampons
