Attain Audiences

Powered by live, fully permissioned transaction data, Attain Audiences are precise,
privacy-safe and built to drive sales outcomes.

pubmaticOpenXLive Rampthe trade Deskyahoo!Google Display & Video 360MetatiktokpubmaticOpenXLive Rampthe trade Deskyahoo!Google Display & Video 360

Pre-built Audiences for Instant Activation

Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.

the trad desk
LiveRamp
OpenX
PubMatic
Yahoo
Google Display & Video 360
Meta
TikTok
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
TV > FOX News
Category:
TV
Interest & Intent
Range/Size:
200M - 220M
Description:
This audience consists of TV purchasers for FOX News
Taxonomy:
Attain > Interest & Intent > TV > FOX News
Name:
Oils & Fluids > Transmission, Brake & Steering Fluids
Category:
In-Market
Automotive
Range/Size:
100M - 120M
Description:
People who have made purchased Transmission, Brake & Steering Fluids and are likely to be in-market for Oils & Fluids. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Automotive > In-Market > Oils & Fluids > Transmission, Brake & Steering Fluids
Name:
Age Ranges > 65+
Category:
Age Ranges
Demographic
Range/Size:
140M - 160M
Description:
This audience consists of Age Ranges purchasers for 65+
Taxonomy:
Attain > Demographic > Age Ranges > 65+
Name:
Auto > Make
Category:
Past Purchases
Transaction Data
Range/Size:
200M - 220M
Description:
This audience consists of Past Purchases purchasers for Auto
Taxonomy:
Attain > Transaction Data > Past Purchases > Auto > Make
Name:
Genre Preference > Hip-hop/rap
Category:
Music
Entertainment
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in music-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Entertainment > Music > Genre Preference > Hip-hop/rap
Name:
Lager > Busch
Category:
Beer/Ale/Alcoholic Cider
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Beer/Ale/Alcoholic Cider purchasers for Lager
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Beer/Ale/Alcoholic Cider > Lager > Busch
Name:
Food & Beverage > Regularly eat plant based meat substitutes
Category:
Attitude and Behavior Propensities
Interest & Intent
Range/Size:
120M - 140M
Description:
This audience consists of Attitude and Behavior Propensities purchasers for Food & Beverage
Taxonomy:
Attain > Interest & Intent > Attitude and Behavior Propensities > Food & Beverage > Regularly eat plant based meat substitutes
Name:
QSR (Fast Food) Restaurants > Tender Shack
Category:
QSR (Fast Food) Restaurants
Dining
Range/Size:
100M - 120M
Description:
People who have made purchases at Tender Shack and are likely to be in-market for the QSR (Fast Food) Restaurants Category. This activity is seen in actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > Dining > QSR (Fast Food) Restaurants > Tender Shack
Name:
State Political Districts > Michigan
Category:
State Political Districts
Politics
Range/Size:
200M - 220M
Description:
This audience consists of State Political Districts purchasers for Michigan
Taxonomy:
Attain > Politics > State Political Districts > Michigan
Name:
How often do you travel for business? > Once a month or more
Category:
Psychographics/Survey
Travel
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in travel-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Travel > Psychographics/Survey > How often do you travel for business? > Once a month or more
Name:
Which major life event did you experience in 2023? > Got a new pet
Category:
Psychographics/Survey
Life Events
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers participating in or planning for major life events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Life Events > Psychographics/Survey > Which major life event did you experience in 2023? > Got a new pet
Name:
Baby Food > Baby Food/Snacks
Category:
Baby Food
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Baby Food purchasers for Baby Food/Snacks
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Baby Food > Baby Food/Snacks
Name:
Cooking Starches/Rennet > Argo
Category:
Baking Needs
CPG (Consumer Packaged Goods)
Range/Size:
220M - 240M
Description:
This audience consists of Baking Needs purchasers for Cooking Starches/Rennet
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Baking Needs > Cooking Starches/Rennet > Argo
Name:
Health & Wellness Attitudes > Coppertone Sport sun products exclusively (Financial)
Category:
Brand Propensities
CPG (Consumer Packaged Goods)
Range/Size:
180M - 200M
Description:
This audience consists of Brand Propensities purchasers for Health & Wellness Attitudes
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Brand Propensities > Health & Wellness Attitudes > Coppertone Sport sun products exclusively (Financial)
Name:
Hobbies > Gardening
Category:
Hobbies
Interest & Intent
Range/Size:
280M - 300M
Description:
This audience consists of Hobbies purchasers for Gardening
Taxonomy:
Attain > Interest & Intent > Hobbies > Gardening
Name:
Motor Oil > Castrol
Category:
In-Market
Automotive
Range/Size:
80M - 100M
Description:
People who have bought Castrol and are likely to be in-market for Motor Oil. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Automotive > In-Market > Product > Oils & Fluids > Motor Oil > Castrol
Name:
DMA > Cedar Rapids-Wtrlo-Iwc&Dub
Category:
DMA
Demographic
Range/Size:
120M - 140M
Description:
This audience consists of DMA purchasers for Cedar Rapids-Wtrlo-Iwc&Dub
Taxonomy:
Attain > Demographic > DMA > Cedar Rapids-Wtrlo-Iwc&Dub
Name:
Tire Sales and Services > Rent A Tire
Category:
In-Market
Automotive
Range/Size:
80M - 100M
Description:
People who have made purchases at Rent A Tire and are likely to be in-market for the Tire Sales and Services Category. This activity is seen in actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > Automotive > In-Market > Tire Sales and Services > Rent A Tire
Name:
Crafting > Picture Framing
Category:
Crafting
Arts, Crafts & Sewing
Range/Size:
80M - 100M
Description:
People who have purchased Picture Framing and are likely to be in-market for Crafting . This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Arts, Crafts & Sewing > Crafting > Picture Framing
Name:
Cookies And Crackers > Specialty Cookies
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
300M - 320M
Description:
This audience consists of Deterministic Purchasers purchasers for Cookies And Crackers
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Cookies And Crackers > Specialty Cookies
Name:
Brand Purchasers > IAMS
Category:
Brand Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
180M - 200M
Description:
This audience consists of Brand Purchasers purchasers for IAMS
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Brand Purchasers > IAMS
Name:
Toilet Bowl Cleaner/Deodorizer > Lysol
Category:
Household Cleaner
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Household Cleaner purchasers for Toilet Bowl Cleaner/Deodorizer
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Household Cleaner > Toilet Bowl Cleaner/Deodorizer > Lysol
Name:
what, if any, classroom supplies will you purchase for back to school/college? > Ballpoint pens
Category:
Events
Seasonal
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in back to school shoppers-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Seasonal > Events > Back to School Shoppers > Psychographics/Survey > what, if any, classroom supplies will you purchase for back to school/college? > Ballpoint pens
Name:
Food > Bel Air
Category:
Food
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Food purchasers for Bel Air
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Food > Bel Air
Name:
In the next 6 months, what life events apply to you? > Getting married
Category:
Psychographics/Survey
Life Events
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers participating in or planning for major life events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Life Events > Psychographics/Survey > In the next 6 months, what life events apply to you? > Getting married

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