Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Tomatoes > Chavollas (Rancho Chavollas)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Deterministic Purchasers purchasers for Vegetables
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Vegetables > Tomatoes > Chavollas (Rancho Chavollas)
Name:
Chevrolet > Impala
Category:
Likely In-Market Propensities
Automotive
Range/Size:
180M - 200M
Description:
This audience consists of Likely In-Market Propensities purchasers for Chevrolet
Taxonomy:
Attain > Automotive > Likely In-Market Propensities > Chevrolet > Impala
Name:
Coffee Enthusiasts > Highly Likely
Category:
Food & Cooking
CPG (Consumer Packaged Goods)
Range/Size:
220M - 240M
Description:
This audience consists of Food & Cooking purchasers for Coffee Enthusiasts
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Food & Cooking > Coffee Enthusiasts > Highly Likely
Name:
What type of vehicle do you primarily drive? > Truck
Category:
Vehicle Owners
Automotive
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in automotive-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Automotive > Vehicle Owners > Auto Category > Psychographics/Survey > What type of vehicle do you primarily drive? > Truck
Name:
Health/Beauty & Cosmetics > Dollar Shave Club Buyer Propensity
Category:
Health/Beauty & Cosmetics
Retail
Range/Size:
220M - 240M
Description:
This audience consists of Health/Beauty & Cosmetics purchasers for Dollar Shave Club Buyer Propensity
Taxonomy:
Attain > Retail > Health/Beauty & Cosmetics > Dollar Shave Club Buyer Propensity
Name:
Liquid Tea > Snapple (Snapple Beverage Corp.)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
180M - 200M
Description:
This audience consists of Deterministic Purchasers purchasers for Beverages
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Beverages > Liquid Tea > Snapple (Snapple Beverage Corp.)
Name:
Fritos > Medium Propensity
Category:
Snacks
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have bought Fritos 1+ times and have a medium propensity to be in-market for Chips. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Snacks > Product > Chips > Fritos > Medium Propensity
Name:
Seasonal > Cinco de Mayo
Category:
Cinco de Mayo
Seasonal
Range/Size:
120M - 140M
Description:
This audience consists of Cinco de Mayo purchasers
Taxonomy:
Attain > Seasonal > Cinco de Mayo
Name:
Retail > Mail Order Buyer
Category:
Mail Order Buyer
Retail
Range/Size:
180M - 200M
Description:
This audience consists of Mail Order Buyer purchasers
Taxonomy:
Attain > Retail > Mail Order Buyer
Name:
Optimized for TV > Pickles/Relish - Refrigerated
Category:
Optimized for TV
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Optimized for TV purchasers for Pickles/Relish - Refrigerated
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Optimized for TV > Pickles/Relish - Refrigerated
Name:
Product > Mussels, Clams & Oysters
Category:
Seafood
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Seafood > Product > Mussels, Clams & Oysters
Name:
Gift Cards & Prepaid Cards > Research on mobile
Category:
Interest & Intent
Retail
Range/Size:
180M - 200M
Description:
This audience consists of Interest & Intent purchasers for Attitude and Behavior Propensities
Taxonomy:
Attain > Retail > Interest & Intent > Attitude and Behavior Propensities > Gift Cards & Prepaid Cards > Research on mobile
Name:
Automotive > Buick
Category:
Automotive
Interest & Intent
Range/Size:
120M - 140M
Description:
This audience consists of Automotive purchasers for Buick
Taxonomy:
Attain > Interest & Intent > Automotive > Buick
Name:
Fresh Cut Salad > Dole
Category:
Optimized for TV
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
This audience consists of Optimized for TV purchasers for Lettuce
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Optimized for TV > Lettuce > Fresh Cut Salad > Dole
Name:
Likely Retirement/College Savings Plan Type > 529 Saving Plan
Category:
Likely Retirement/College Savings Plan Type
Demographic
Range/Size:
120M - 140M
Description:
This audience consists of Likely Retirement/College Savings Plan Type purchasers for 529 Saving Plan
Taxonomy:
Attain > Demographic > Likely Retirement/College Savings Plan Type > 529 Saving Plan
Name:
Verizon Subscriber Propensity > Medium
Category:
Verizon Subscriber Propensity
Tech/Telco
Range/Size:
260M - 280M
Description:
This audience consists of Verizon Subscriber Propensity purchasers for Medium
Taxonomy:
Attain > Tech/Telco > Verizon Subscriber Propensity > Medium
Name:
Gas & Convenience Stores > Pak A Sak
Category:
Gas & Convenience Stores
Retail
Range/Size:
60M - 80M
Description:
People who have made purchases at Pak A Sak and are likely to be in-market for Gas Stations & Convenience Stores. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Gas & Convenience Stores > Pak A Sak
Name:
Events > GRAMMY Awards (Award Shows)
Category:
Events
Interest & Intent
Range/Size:
140M - 160M
Description:
This audience consists of Events purchasers for GRAMMY Awards (Award Shows)
Taxonomy:
Attain > Interest & Intent > Events > GRAMMY Awards (Award Shows)
Name:
Craft Beer Enthusiasts > Likely
Category:
Food & Drink
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Food & Drink purchasers for Craft Beer Enthusiasts
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Food & Drink > Craft Beer Enthusiasts > Likely
Name:
Ethnicity > Western European (excl. regulated states)
Category:
Ethnicity
Demographic
Range/Size:
180M - 200M
Description:
This audience consists of Ethnicity purchasers for Western European (excl. regulated states)
Taxonomy:
Attain > Demographic > Ethnicity > Western European (excl. regulated states)
Name:
Bath > Bath Accessories
Category:
Household Essentials
Retail
Range/Size:
100M - 120M
Description:
People who have purchased bath accessories are likely in-market for bath products. This is based on actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > Retail > Household Essentials > Bath > Bath Accessories
Name:
Ruffles > High Propensity
Category:
Snacks
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have bought Ruffles 2-5+ times and have a high propensity to be in-market for Chips. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Snacks > Product > Chips > Ruffles > High Propensity
Name:
Likely Behavior > Watch for a Limited Time
Category:
Buy/Rent/Stream Videos
Retail
Range/Size:
260M - 280M
Description:
This audience consists of Buy/Rent/Stream Videos purchasers for Likely Behavior
Taxonomy:
Attain > Retail > Buy/Rent/Stream Videos > Likely Behavior > Watch for a Limited Time
Name:
Head of Household > 1960
Category:
Household Member
Demographic
Range/Size:
100M - 120M
Description:
This audience consists of Household Member purchasers for Year of Birth
Taxonomy:
Attain > Demographic > Household Member > Year of Birth > Head of Household > 1960
Name:
Foodservice > Quick Service Varied Menu/Unclassified Restaurant
Category:
Foodservice
CPG (Consumer Packaged Goods)
Range/Size:
180M - 200M
Description:
This audience consists of Foodservice purchasers for Quick Service Varied Menu/Unclassified Restaurant
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Foodservice > Quick Service Varied Menu/Unclassified Restaurant
