Attain Audiences
Powered by live, fully permissioned transaction data, Attain Audiences are precise, privacy-safe and built to drive sales outcomes.
Pre-built Audiences for Instant Activation
Browse a selection of our top-performing audience segments, or unlock the full list of 25,000+ through our partners.
Arts, Crafts & Sewing
Automotive
B2B
Behavioral
CPG (Consumer Packaged Goods)
Demographic
Deterministic
Dining
Electronics
Entertainment
Farm Supplies
General Merchandise
General Services
Health & Medicine
Insurance
Interest & Intent
Life Events
Loan Payments
Medical
Personal Care
Personal Care Hair & Beauty
Personal Finance
Personas
Pets
Pharmacy
Political
Politics
Psychographic
Purchase Behavior
QSR (Fast Food) Restaurants
Real Estate
Rent & Utilities
Retail
Seasonal
Tech/Telco
Tobacco
Transaction Data
Transportation
Travel
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Name
Category
Range/Size
Description
Taxonomy
Name:
Paper Towels > Brawny
Category:
Household Essentials
Retail
Range/Size:
100M - 120M
Description:
People who have bought Brawny and are likely to be in-market for Paper Towels. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Household Essentials > Product > Household Paper & Plastic > Paper Towels > Brawny
Name:
Congressional District > California-45
Category:
State Political Districts
Politics
Range/Size:
240M - 260M
Description:
This audience consists of State Political Districts purchasers for California
Taxonomy:
Attain > Politics > State Political Districts > California > Congressional District > California-45
Name:
Discretionary Spend - Dining Out > $5,000+
Category:
Discretionary Spend - Dining Out
Personal Finance
Range/Size:
120M - 140M
Description:
This audience consists of Discretionary Spend - Dining Out purchasers for $5,000+
Taxonomy:
Attain > Personal Finance > Discretionary Spend - Dining Out > $5,000+
Name:
Demographic > Potential Inheritor
Category:
Potential Inheritor
Demographic
Range/Size:
180M - 200M
Description:
This audience consists of Potential Inheritor purchasers
Taxonomy:
Attain > Demographic > Potential Inheritor
Name:
Mayonnaise > Dukes
Category:
Mayonnaise & Sandwich Spreads
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Mayonnaise & Sandwich Spreads purchasers for Mayonnaise
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Mayonnaise & Sandwich Spreads > Mayonnaise > Dukes
Name:
Brand > INFINITI
Category:
Likely Ownership
Automotive
Range/Size:
240M - 260M
Description:
This audience consists of Likely Ownership purchasers for Brand
Taxonomy:
Attain > Automotive > Likely Ownership > Brand > INFINITI
Name:
Potato Chips > Lays Kettle Cooked
Category:
Salty Snacks
CPG (Consumer Packaged Goods)
Range/Size:
240M - 260M
Description:
This audience consists of Salty Snacks purchasers for Potato Chips
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Salty Snacks > Potato Chips > Lays Kettle Cooked
Name:
Pepsico Brands > Diet Pepsi
Category:
Non Alcoholic Beverage
CPG (Consumer Packaged Goods)
Range/Size:
140M - 160M
Description:
People who have purchased Diet Pepsi products and are likely to be in-market for Diet Pepsi and similar soda products. This self-declared behavior is seen in actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Non Alcoholic Beverage > Soft drink > Pepsico Brands > Diet Pepsi
Name:
Pet > Dog
Category:
Pet
CPG (Consumer Packaged Goods)
Range/Size:
80M - 100M
Description:
People who have purchased Dog and are likely to be in-market for Pet. this activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Pet > Dog
Name:
Financial Services > Northwestern Mutual
Category:
Financial Services
Interest & Intent
Range/Size:
200M - 220M
Description:
This audience consists of Financial Services purchasers for Northwestern Mutual
Taxonomy:
Attain > Interest & Intent > Financial Services > Northwestern Mutual
Name:
Investment > Stash App
Category:
Investment
Personal Finance
Range/Size:
100M - 120M
Description:
People who have made purchases at Stash App and are likely to be in-market for Investment & Retirement Funds. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Personal Finance > Investment > Stash App
Name:
Bleach > Clorox (The Clorox Company)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
200M - 220M
Description:
This audience consists of Deterministic Purchasers purchasers for Laundry Care
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Laundry Care > Bleach > Clorox (The Clorox Company)
Name:
Gaming Genre > Sandbox
Category:
Gaming
Entertainment
Range/Size:
100M - 120M
Description:
People who have made purchases of sandbox games and are likely to be in-market for similar games. This self-declared behavior is seen in actual transactions captured in our consumer facing applications.
Taxonomy:
Attain > Entertainment > Gaming > Gaming Genre > Sandbox
Name:
Shopping Behavior > Wedding Planning
Category:
Lifestyle
Psychographic
Range/Size:
200M - 220M
Description:
This audience consists of Lifestyle purchasers for Shopping Behavior
Taxonomy:
Attain > Psychographic > Lifestyle > Shopping Behavior > Wedding Planning
Name:
Sheba > Medium Propensity
Category:
Pet
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have bought Sheba 1+ times and have a medium propensity to be in-market for Cat Food. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Pet > Product > Cat > Cat Food > Sheba > Medium Propensity
Name:
Small Vehicles & Remote Controls > Trains & Traintables
Category:
Toys
Retail
Range/Size:
120M - 140M
Description:
People who have purchased Trains & Traintables and are likely to be in-market for Toys. this activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Toys > Small Vehicles & Remote Controls > Trains & Traintables
Name:
Gas & Convenience Stores > Village Market
Category:
Gas & Convenience Stores
Retail
Range/Size:
80M - 100M
Description:
People who have made purchases at Village Market and are likely to be in-market for Gas Stations & Convenience Stores. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > Retail > Gas & Convenience Stores > Village Market
Name:
How much of your holiday shopping is completed during Black Friday & Cyber Monday? > 50% complete
Category:
Psychographics/Survey
Purchase Behavior
Range/Size:
80M - 100M
Description:
This Attain segment includes data on consumers interested in purchase behavior-related activities and events, based on both their survey responses and purchase transactions.
Taxonomy:
Attain > Purchase Behavior > Psychographics/Survey > How much of your holiday shopping is completed during Black Friday & Cyber Monday? > 50% complete
Name:
State of Residence > Ohio
Category:
State of Residence
Demographic
Range/Size:
200M - 220M
Description:
This audience consists of State of Residence purchasers for Ohio
Taxonomy:
Attain > Demographic > State of Residence > Ohio
Name:
Likely Television Channel > Electronics / Computers
Category:
Likely Television Channel
Retail
Range/Size:
200M - 220M
Description:
This audience consists of Likely Television Channel purchasers for Electronics / Computers
Taxonomy:
Attain > Retail > Likely Television Channel > Electronics / Computers
Name:
Household Cleaner > Lime/Rust Remover
Category:
Optimized for TV
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Optimized for TV purchasers for Household Cleaner
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Optimized for TV > Household Cleaner > Lime/Rust Remover
Name:
Dairy > Packaged Cheese
Category:
Dairy
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have made purchased Packaged Cheese and are likely to be in-market for Dairy. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Dairy > Packaged Cheese
Name:
State > Virginia
Category:
State
Demographic
Range/Size:
120M - 140M
Description:
This audience consists of State purchasers for Virginia
Taxonomy:
Attain > Demographic > State > Virginia
Name:
Soft Drinks > Dr Pepper Zero (Dr Pepper/Seven-Up Company)
Category:
Deterministic Purchasers
CPG (Consumer Packaged Goods)
Range/Size:
120M - 140M
Description:
This audience consists of Deterministic Purchasers purchasers for Beverages
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Deterministic Purchasers > Beverages > Soft Drinks > Dr Pepper Zero (Dr Pepper/Seven-Up Company)
Name:
Alcohol > Cocktail Prep
Category:
Alcohol
CPG (Consumer Packaged Goods)
Range/Size:
100M - 120M
Description:
People who have made purchased Cocktail Prep and are likely to be in-market for Alcohol. This activity is seen in actual transactions captured in our consumer-facing applications.
Taxonomy:
Attain > CPG (Consumer Packaged Goods) > Alcohol > Cocktail Prep
