Challenge

The beauty market is fiercely competitive, especially as digital channels proliferate and consumer expectations evolve. This leading beauty retailer had invested in Connected TV and Digital Audio campaigns, as well as retail media, but lacked clear evidence that these channels drove actual in-store purchase behavior—especially among strategic segments like new and lapsed buyers. Without rigorous measurement and optimization tied to real sales outcomes, the retailer could not confidently allocate media dollars or improve performance across its media ecosystem.

Solution

The retailer partnered with Attain to bring real-time purchase measurement and incrementality analytics to its media strategy.

Using Attain’s permissioned purchase data and real-time sales incrementality suite, the team was able to measure how exposure to premium streaming (e.g., Connected TV and Digital Audio) and retail media translated into in-store transactions within two weeks of ad exposure. This meant the retailer could see not only where sales were occurring, but which media partners, audience segments and creative executions were driving those outcomes.

With Attain’s capabilities, the retailer gained:

• Real-time feedback on in-store sales tied to media exposures
• Visibility into what actually influenced new and lapsed buyer behavior, rather than relying on proxies or delayed reporting
• The ability to identify high-performing channels, creatives and partnerships, empowering smarter optimization and spend allocation

Outcomes

By linking media exposure directly to verified sales outcomes, the beauty retailer proved that its investments in premium streaming and retail media weren’t just building awareness—they were driving measurable, in-store transactions and outperforming benchmarks.