Challenge

Despite significant media spend, the brand lacked a single, accurate performance framework that tied marketing directly to verified sales outcomes. Fragmented measurement across platforms and limited visibility into transaction data made it difficult to pinpoint which audiences and channels were actually driving new and repeat buyer behavior. Without these insights, the team couldn’t optimize spend with confidence or show true return on investment.

Solution

The brand partnered with Attain to implement a unified, incrementality-based measurement and optimization strategy.

Attain served as an independent performance layer, connecting media exposure across platforms to verified sales outcomes. By integrating with key activation partners including The Trade Desk and Meta, the team gained audience-level insights and a holistic view of media performance across channels.

With Attain’s measurement infrastructure in place, the brand was able to:

• Tie media exposure to verified purchase behavior across digital and retail environments
• Gain visibility into new buyer behavior and audience segments that drove incremental impact
• Automate optimization toward real revenue outcomes, reducing reliance on proxies
• Establish regular lift and DMA reporting as the brand’s trusted source of performance truth across media and audience strategy

This unified framework enabled smarter, data-driven decisions and strengthened collaboration with agency partners.

Outcomes

Attain’s unified performance platform helped the coffee brand replace fragmented measurement with a single source of truth for media, sales and audience insights. The brand now has clearer visibility into which audiences and channels drive real outcomes and can optimize campaigns with confidence and agility.