Challenge

During the holiday period, the food delivery category sees a surge in demand and heightened competition—but traditional measurement approaches couldn’t give this brand the performance clarity it needed. While first-party data provided customer signals, the team lacked tools to optimize campaigns in real time, track media against actual order revenue, or show merchant partners transparent ROI. Without a direct linkage between media performance and verified sales outcomes, optimization decisions were slower and less informed.

Solution

The brand partnered with Attain to implement a full suite of real-time measurement and incrementality solutions that tied media exposure directly to verified purchase behavior.

Attain’s measurement platform powered real-time sales attribution and incrementality analysis that fed merchant-specific conversion data directly into The Trade Desk, enabling dynamic optimization and attribution. This integration offered transparent performance insights at the merchant level, not just high-level campaign metrics. Attain also delivered category and competitor datasets that expanded audience use cases and uncovered new growth opportunities, helping the brand tailor media strategies to the most valuable segments.

By enabling mid-flight adjustments and deeper audience understanding, Attain turned static reporting into a data-driven optimization engine that supported both immediate performance gains and long-term strategic insights.

Outcomes

Attain’s real-time measurement and audience insights helped the food delivery brand significantly improve media efficiency and achieve record performance over the holiday period, both in conversion and return on ad spend.