Challenge

The retailer was experiencing declining sales and lacked visibility into which parts of its media mix—including audiences, creatives and channels—were driving actual transactions. Traditional measurement strategies offered limited performance transparency, making it difficult to allocate budget effectively or to prioritize investments that would reverse the downward trend. To re-energize growth, the brand needed a measurement framework that could tie media exposure to both in-store and online purchases and support real-time campaign optimization.

Solution

The beauty retailer deployed a real-time measurement and optimization strategy with Attain’s core analytics capabilities:

• Real-time Sales Attribution to link media exposure directly to verified purchase outcomes
• Converter Insights to understand which audience segments were most likely to convert
• Brand Lift to assess how media impacted brand perception alongside conversions
• New New Buyer Analysis to surface performance against new customer acquisition

Attain’s permissioned, real-time purchase dataset revealed which creatives and audience segments delivered the strongest sales performance—both in-store and online. With that clarity, the team could dynamically reallocate spend toward high-performing segments and creative executions mid-flight. This real-time optimization empowered the retailer to accelerate new customer acquisition and reactivate lapsed buyers, turning data into action as campaigns ran.

Outcomes

By shifting from static reporting to real-time measurement and optimization, the retailed reverse sales declines and enhanced the effectiveness of its media investments. Attain’s insights enabled the brand to focus on what truly drove measurable outcomes, not just impressions or clicks.