Pilot Flying J operates one of the largest travel center networks in North America, serving millions of professional drivers and everyday travelers each year. With diverse in-store offerings—from food and beverages to fuel—the brand invests heavily in marketing to drive foot traffic and purchases. But understanding which messages actually translated into incremental revenue across locations remained a challenge. By partnering with Attain, Pilot Flying J connected marketing activity directly to verified transactions, enabling real-time optimization and clearer insight into what drives in-store sales.
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Measurement
Pilot Flying J and its agency ran a variety of promotional campaigns highlighting beverages, food and fuel across channels. While these efforts drove awareness and traffic, the team lacked clarity into which creative messages were actually driving incremental in-store purchases.
Traditional measurement approaches relied on proxy signals like foot traffic, which made it difficult to tie marketing exposure back to revenue. Without a direct view into sales impact, optimization decisions were slower and less precise. The brand needed a real-time, sales-based measurement solution that could connect media and creative performance to verified transactions across its nationwide footprint.
Pilot Flying J partnered with Attain to unlock real-time visibility into how marketing campaigns influenced in-store purchase behavior.
Using Attain’s real-time sales attribution, converter insights, brand lift and new buyer insights, the team unified media exposure, creative messaging and verified transaction data into a single performance view. Attain’s permissioned purchase data revealed which promotions and product categories were generating the highest revenue lift—across beverages, food and fuel—enabling the team to move beyond assumptions and optimize campaigns while they were live.
With these insights, Pilot Flying J and its agency could:
This real-time, outcome-based approach replaced proxy metrics with verified sales insights, empowering smarter decision-making and stronger performance
By connecting marketing activity directly to real purchase behavior, Pilot Flying J proved the impact of its campaigns on in-store sales and unlocked meaningful incremental growth across its network.
sales lift
in verified in-store sales
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